Would you like to increase your organic clickthrough rates (CTR)?
The higher the CTR on your blog posts and landing pages, the more traffic you drive to your site, leading to increased revenue for your business.
In this article, we’ll share some of the top tips we use to increase our organic CTR.
- What is Organic Clickthrough Rate?
- 8 Ways to Increase Your Organic Clickthrough Rates
- Increase Your Organic Clickthrough Rates and Grow Your Business
What is Organic Clickthrough Rate?
Organic clickthrough rate (CTR) is the percentage of users who click on your search listing on search engine results pages (SERPs). For example, if 50 people see your listing and 5 people click on it, then your CTR would be 10%.
Why is Increasing Your Organic Clickthrough Rates Important?
Increasing your organic CTR has many SEO and business benefits. Here are the top 3:
- More organic traffic: An increase in organic CTR means more people are clicking on your search listing, resulting in more organic traffic to your site. This means a better ROI for your SEO campaigns.
- Better SEO rankings: High CTRs signal to search engines that your content is valuable to users. As a result, they rank your content better.
- Increased revenue: An increase in organic CTR can ultimately lead to increased revenue for your business. This is because of the increase in traffic and leads.
While many businesses focus on boosting their SEO rankings, this alone is only part of the equation for having an impactful online presence. After all, ranking high is useless if people don’t click on your search listings.
8 Ways to Increase Your Organic Clickthrough Rates
So, how do you improve your organic clickthrough rate?
Here are some proven ways to help you do so.
1. Aim for the Top Spot on SERPs
One of the first steps to increasing your organic clickthrough rate is to rank high on SERPs. Research shows that about 67% of clicks on SERPs go to the first 5 results, meaning the higher you rank, the better your CTR.
So, how can you improve your chances of ranking high in search?
One of the best ways is to use a powerful SEO plugin like All In One SEO (AIOSEO).
AIOSEO is one of the best WordPress SEO plugins on the market. The over 100 million downloads are a perfect testament to that. That’s why smart website owners use AIOSEO to help them boost their search rankings and drive qualified traffic to their sites. One reason is the plugin’s powerful features can help you properly configure your SEO settings. Examples include:
- Sitemap generator for improved crawling by search engines
- TrueSEO analysis for on-page optimization
- Advanced schema settings for rich snippets on SERPs
- Link Assistant for optimized internal links on autopilot
- A Redirection Manager to eliminate 404 errors
- And more
Using the SEO modules in AIOSEO, ranking your website and content becomes much easier. As a result, you’ll enjoy a boost in organic clickthrough rates.
The best part is you don’t need any coding or technical knowledge to use AIOSEO’s powerful features, making it easier for you to rise to the top of the SERPs.
2. Optimize SERP Snippets for Visibility
Another way to increase your organic clickthrough rate is to optimize your SERP snippets for visibility. This means making your search snippets more prominent on SERPs.
The more prominent your listing is on SERPs, the more likely users will click on it.
One way to optimize your snippets for visibility is by using an FAQ block that outputs JSON schema. This is another reason AIOSEO should be your SEO toolkit of choice. The plugin has a powerful FAQ block that automatically outputs schema markup, resulting in bigger and more visible listings on SERPs.
Notice how Investopedia’s listing is more prominent than the others because of the FAQs. Because it stands out, users are more likely to click on it.
You can leverage the same strategy to get bigger and more prominent listings in search. Go ahead and check out this article for step-by-step instructions on how to easily add an FAQ section in WordPress.
Another way to optimize your snippets for visibility on SERPs is by using schema markup for rich snippets.
In the above example, the third listing is likely to drive more clicks than the 2 listings above it because of the rich snippets. The extra information like the star rating, cooking time, and votes inspire confidence in users, thereby resulting in a higher CTR.
An easy way to add schema markup to your content and get rich snippets is to use AIOSEO’s schema markup feature to get rich snippets like these.
To add schema markup, simply scroll down the page you’re editing until you get to AIOSEO’s settings. Next, click on the Schema tab, then select your schema type. The plugin will automatically output the appropriate schema type for you.
The best part is both methods mentioned above are easy to implement, even if you’re a non-technical person.
3. Use Jump Links to Boost Your CTR
Jump links are another effective way of increasing your organic CTR.
What are jump links on SERPs?
Jump links are hyperlinks that direct users to specific parts of a page instead of the entire page.
The hyperlinks at the bottom of the snippet in the example above are jump links that take users directly to those sections of the article. To leverage jump links in your snippets, you need to add a table of contents in your blog posts.
Adding an SEO-friendly table of contents is super easy with AIOSEO. The plugin has a powerful table of contents block that automatically creates a table of contents from your subheadings.
Here’s a guide on how to use the Table of Contents block.
Publishing content with tables of contents is a powerful way of having jump links included in your search snippets. And the jump links will increase your organic CTR.
4. Use the Right Keywords in the Right Places
Keywords are the foundation of all on-page SEO strategies. After all, for your target audience to find you online, you must know which keywords they use to search for information.
After you find the right keywords, you must use them in the right places. To help improve your CTR, you should include keywords in your URL, SEO title, and meta description.
By placing your keywords strategically in these places, users will see right on the SERPs that your content contains the information they’re looking for. As a result, more people will click on your listing.
5. Nail Your Search Intent
Another proven way of increasing your organic CTR is to demonstrate that your content will meet search intent. Search intent simply means the reason users are looking for that particular piece of information. These reasons can be grouped into 4 common buckets:
- Informational: This is when users simply want to know more about a particular topic.
- Navigational: This type of intent is displayed when users look for a particular page.
- Commercial: Commercial search intent is displayed when a user is researching a product and intends to buy it soon.
- Transactional: With transactional search intent, users are actively looking for a solution and are ready to buy at that moment.
Knowing why users want information about a particular keyword will help you tailor your content to match that intent. To boost your organic CTR, demonstrate search intent in your SEO title, meta description, and URL. When you do so, the result will be an increase in your organic CTR.
Figuring out search intent may seem complicated, but it really isn’t. To discover the intent behind a keyword, plug it into a search engine and observe the top-ranking articles. You can also get intent data from tools like GSC and Semrush.
6. Write Irresistible SEO Titles
SEO titles are crucial in helping increase organic clickthrough rates because they’re the first snippet element a user sees on SERPs.
That’s why you must optimize your SEO titles to encourage users to click on your listing.
If you’re an AIOSEO user, this is easy as the plugin makes it easy to optimize your titles for search. Simply open your post and scroll down to the AIOSEO General settings. To set the SEO title, click on one of the smart tags above the Post Title field.
These will set the SEO title format to output on SERPs. AIOSEO will automatically pull your SEO title from your post’s headline in the desired format. Alternatively, you can manually type in an optimized version in the Post Title field.
Two powerful ways to optimize your SEO titles include adding your focus keyword and matching your title to search intent. You should also keep your SEO title as short as possible to avoid it being truncated on SERPs.
7. Craft Optimized Meta Descriptions
Meta descriptions are another important element that can help you increase your organic CTR. They are HTML snippets used to describe the content on a post or page.
An optimized meta description does more than describe the content on that page. It’s also a sales pitch to convince users to click on your listing.
Again, this is where an SEO plugin like AIOSEO helps, as it makes it easy to optimize your meta descriptions. To do so, you can scroll down to the AIOSEO General settings tab, where you’ll find the Meta Description field. Type your meta description as you want it to appear in your SERP snippet.
An optimized meta description must:
- Promise an answer to users’ questions
- Include your focus keyword
- Paint a picture of the benefits of clicking on your content
- Use active voice to encourage users to take action
Crafted well, your meta description help encourage users to click on your search listing, thereby increasing your organic CTR.
8. Use SEO-friendly URL Structures
URLs are underutilized when it comes to SEO and conversion rate optimization. Yet they are a powerful element of your snippet that can be used to boost your CTR. Because they are visible in your snippet, they impact how users will respond to your listing on SERPs.
One way to make your URLs SEO-friendly includes making them short and descriptive, as in the example below.
Another tip is to include your focus keyword. This will help reinforce what your post is about. Also, eliminate dates and numbers to help keep your URLs evergreen. This helps ensure users find your URL appealing even if your post is older than newer alternatives on SERPs.
To edit and optimize your URL slug, head over to your Post options in the WordPress editor’s sidebar. Next, scroll down to your Permalink settings and edit your URL slug.
Optimizing your URLs is also good for SEO as it helps search engines understand what your page is about, leading to better indexing.
Increase Your Organic Clickthrough Rates and Grow Your Business
Having a strong online presence is crucial to business growth. But that growth can only come if people find your content and click on it on SERPs.
Business growth is a result of good clickthrough rates. And we believe that if you use the tips above, then you’ll get more people clicking on your search listing, resulting in more traffic and leads.
We hope this article has helped you know how to increase your organic clickthrough rates (CTR). Once you’re done optimizing your content for better CTRs, you may also want to check out our SEO tutorial for beginners or our complete blog post SEO checklist.
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