In search of the best SEO keyword analysis tool to help with your search marketing efforts?
Keyword analysis is the process of researching the search phrases people use to search for your brand or product. It also involves analyzing the search phrases your competitors use to drive visitors to their websites.
In This Article
What is an SEO Keyword Analysis Tool?
SEO keyword analysis tools are designed to help you get insights and data on keywords that will help you create content (or ads) that ranks and converts well. They present data such as:
- Keyword volume
- Keyword difficulty
- Search metrics like clicks, cost per click, etc.
Because keyword research plays a huge role in successful digital marketing campaigns, SEO keyword analysis tools are integral to any marketer's toolbox.
Why Should You Conduct Keyword Analysis?
As mentioned above, keyword analysis is vital in running successful search marketing campaigns.
But why exactly is keyword analysis important?
A few reasons you should invest time and resources into keyword analysis include:
Drive Targeted Traffic to Your Website
One of the most important reasons for conducting keyword analysis is that it helps you drive targeted traffic to your website. It's essential to understand what your customers are looking for and why they're looking for it. Both are important as they help you focus on keywords that drive relevant and targeted traffic. And using keyword research tools will help you perform an SEO analysis that will help you do just that.
Notice Search Trends
Another reason keyword analysis is important is that it helps you notice search trends early. Being ahead of the curve and anticipating market behavior will ensure that you adjust your marketing efforts accordingly, thereby giving you an edge over your competitors.
Improve Conversion Rates
Keyword analysis is a great way to identify search intent. Understanding search intent is a crucial step to creating content that converts well. By discovering keywords that have commercial intent, you can improve your conversion rates and boost your sales.
The Best SEO Keyword Analysis Tool: Our Top Picks
Now that you know why keyword analysis is so important, it's time to go shopping. It's time to look at the eight best SEO keyword analysis tools you should have on your radar, in no particular order.
1. All In One SEO (AIOSEO)
AIOSEO is a powerful yet easy-to-use SEO plugin that has been downloaded over 100 million times. Millions of smart business owners and marketers use it to help them boost their search engine rankings and drive qualified traffic to their sites.
Many small business owners and SEOs love AIOSEO because it has powerful features that make SEO super easy. One of the most loved features in AIOSEO is the Search Statistics module. This powerful Google Search Console integration lets you track your keyword rankings and see important SEO metrics with 1 click.
And the best part is you can do all this in WordPress!
To monitor your keywords, click Search Statistics » Keyword Rankings.
The Keyword Rankings report will show you all your keywords, including those that are dropping in rankings and those going up.
Besides helping you see how your keywords are performing, AIOSEO’s Search Statistics module also gives you insight into your content’s performance.
The Content Performance report shows which posts and pages are performing well and which are dropping in rankings.
Search Statistics gives you a lot of keyword data you can use to boost your search rankings. This makes it one of the best keyword analysis tools for WordPress.
For step-by-step instructions on how to install AIOSEO, check out our installation guide.
Pricing: Starts at $49.60. A free plan is also available.
2. Semrush
Semrush is one of the world's most popular SEO tools. One reason is that it's an all-purpose SEO tool you can use to conduct any SEO research you want. One area in which it shines the most is keyword analysis.
Semrush's Keyword Overview tool offers powerful ways to get a clear picture of everything you need to know about a particular keyword. For example, it gives you insight into:
- Search volume: The number of people searching for the keyword.
- Keyword trend: Whether the keyword is growing in popularity or becoming less popular.
- Related keywords: These are other keywords related to yours. Using them gives search engines more context about your content.
- Intent. This shows the reason most searchers use your particular keyword in search. This helps you create content that meets users' search intent.
Apart from this, Semrush also shows you the keywords your competitors are ranking for. You also get to see keyword gaps you can exploit.
And if you're working on a piece of content and want to optimize it for SEO on the fly, you'll be glad to know that AIOSEO and Semrush work together right in your WordPress dashboard. With the AIOSEO and Semrush integration, you can easily find more key phrases to add to your content. And you can do that with a single click.
How much does a robust SEO keyword analysis tool like Semrush cost?
Expect to pay $99.95/month for the base plan if you pay annually
3. Ahrefs
Ahrefs is another SEO keyword tool you should consider adding to your tool stack.
Ahrefs is similar to Semrush in many ways when it comes to its set of keyword analysis tools. The Keyword Explorer feature is an excellent tool for discovering keywords for your content.
Besides discovering new keywords, Keyword Explorer also gives you insight into:
- Keywords your competitors are ranking for
- Keyword movement
- Other keywords your top-ranking pages rank for
- Number of clicks on search results containing your keyword
Besides being an SEO keyword analysis tool, you can use Ahrefs for many other SEO-related tasks, such as backlink analysis, site audits, rank tracking, and much more.
Pricing for Ahrefs starts at $99/month.
4. Serpstat
If you're looking for a feature-rich SEO keyword analysis tool that won't cost as much as the first two on our list, Serpstat is it.
Serpstat is a powerful SEO tool trusted by many big brands for its versatility and ease of use. When it comes to SEO keyword analysis, you couldn't get a better tool. For one, it makes it easy to see how you rank for your keywords, how your competitors rank, and the content that occupies SERP features. Serpstat also gives you a graphical representation of historical user interest for that keyword. This helps give you a better overview of your keyword. If you're running PPC campaigns, it also shows you the ads that are ranking high.
One other advantage Serpstat has is the simple and easy-to-understand dashboard. It's so intuitive even beginners can easily find their way around.
As for pricing, Serpstat's paid plans start at $69/month.
5. KWFinder by Mangools
KWFinder by Mangools is another SEO keyword tool that should be on your radar.
Like Semrush and Ahrefs, KWFinder allows you to research keywords by domain, geographical location, language, and more. These allow you to zero in on the data you need to power your campaigns. The tool also gives you a clear overview of the SERPs for your chosen keywords.
Like Serpstat, KWFinder has an intuitive dashboard that makes navigating to the different reports you need easy.
Pricing for Mangools' base plan is $29.90. That's a juicy offer for a tool that offers you some of the best features you need to execute effective SEO campaigns.
6. Long Tail Pro
As the name suggests, Long Tail Pro was designed to help marketers find long-tail keywords to help them rank.
Like the other SEO keyword analysis tools on our list, Long Tail Pro offers tons of data on your keywords and those your competitors are ranking for. This is data such as keyword suggestions with metrics, keyword rankings, and much more.
Designed to help websites rank, Long Tail Pro is a great tool to help you find easy-to-rank-for keywords. A cool feature you'll appreciate is that Long Tail Pro color-codes keywords according to search difficulty. The color coding makes it easier to see at a glance whether your chosen keyword is easy to rank for or not.
As for pricing, Long Tail Pro's bottom-tier plan costs $27/month.
7. Moz Keyword Explorer
Moz is a name that has almost become synonymous with SEO.
Moz has been in the game for a long time and has established itself as a thought leader. Because of these two facts, they've managed to build an SEO keyword analysis tool that ranks among the best. With Moz's Keyword Explorer, you can easily conduct:
- Competitive keyword analysis
- Sort keywords by predictive metrics (like search volume, difficulty, cost-per-click, e.t.c.)
- Analyze SERPs according to your keyword
- Use various criteria to filter out irrelevant keywords
Exporting your keywords into well-formatted CSV files for further analysis is also super-easy. And having been in the business for a long time, Moz has an advanced engine that shows more accurate search metrics than other tools on the market.
Pricing-wise, Moz will set you back $99/month for the base plan.
8. Ubersuggest
Starting out and looking for a keyword analysis tool that won't break the bank?
Meet Ubersuggest.
Ubersuggest offers a lot of important SEO keyword analysis data, such as:
- Search volume data
- Keyword suggestions
- Keyword difficulty
- Estimated traffic
Ubersuggest also gives you the average number of backlinks you'll need to rank for that keyword. Despite being relatively new on the market, Ubersuggest is fast becoming a force to reckon with in the SEO keyword analysis tool space.
So, how much will this budget-friendly SEO keyword analysis tool cost you?
Ubersuggest's lowest-tier plan costs only $12/month and is suited for those running up to three websites.
9. Keyword Surfer by Surfer SEO
Keyword Surfer differs from the other SEO keyword analysis tools on our list in two ways. First, it's a Chrome-based tool. Secondly, it's more geared towards on-page content optimization.
Keyword Surfer offers insights into keyword data such as:
- Average search volume
- Related keywords
- Questions featured in the top-ranking content
Surfer's Chrome extension is an excellent tool for getting instant insights into your keyword and the content ranking high for it:
Compared to the other SEO keyword analysis tools on the list, Keyword Surfer is pretty basic. But it's a great tool to have handy if you want to do keyword research on the fly.
The price tag on Keyword Surfer is $34/month.
Which Should You Pick as the Best SEO Keyword Analysis Tool for You?
If you're looking for an SEO keyword analysis tool that gives you GSC keyword performance data right in WordPress, then we recommend AIOSEO. Plus, it has many other features to help you act on your keyword data to boost your search rankings.
However, if you need a tool to help with keyword research, then we recommend Ahrefs. It has all the features you need to run complete SEO campaigns.
We hope this article has helped you know which SEO keyword analysis tool is best for you. You may also want to check out other articles on our blog, like our ultimate WordPress SEO guide or our guide to starting a small business blog.
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