In search of the best SEO keyword analysis tool to help with your search marketing efforts?
Keyword analysis is the process of researching the search phrases people use to search for your brand or product. It also involves analyzing the search phrases your competitors use to drive visitors to their websites.
In this article, I'm going to show you some of the SEO Keyword Analysis tools I swear by. I've used these tools for years and used them to create hundreds of pieces of content that rank high on search engines.
In This Article
What is an SEO Keyword Analysis Tool?
SEO keyword analysis tools are designed to help you get insights and data on keywords that will help you create content (or ads) that ranks and converts well. They present data such as:
- Keyword volume
- Keyword difficulty
- Search metrics like clicks, cost per click, etc.
Because keyword research plays a huge role in successful digital marketing campaigns, SEO keyword analysis tools are integral to any marketer's toolbox.
Why Should You Conduct Keyword Analysis?
As mentioned above, keyword analysis is vital in running successful search marketing campaigns.
But why exactly is keyword analysis important?
A few reasons you should invest time and resources into keyword analysis include:
Drive Targeted Traffic to Your Website
One of the most important reasons for conducting keyword analysis is that it helps you drive targeted traffic to your website. It's essential to understand what your customers are looking for and why they're looking for it. Both are important as they help you focus on keywords that drive relevant and targeted traffic. And using keyword research tools will help you perform an SEO analysis that will help you do just that.
Notice Search Trends
Another reason keyword analysis is important is that it helps you notice search trends early. Being ahead of the curve and anticipating market behavior will ensure that you adjust your marketing efforts accordingly, thereby giving you an edge over your competitors.
Improve Conversion Rates
Keyword analysis is a great way to identify search intent. Understanding search intent is a crucial step to creating content that converts well. By discovering keywords that have commercial intent, you can improve your conversion rates and boost your sales.
The Best SEO Keyword Analysis Tool: Our Top Picks
Now that you know why keyword analysis is so important, it's time to go shopping. Let's look at the eight best SEO keyword analysis tools you should have on your radar, in no particular order.
1. All In One SEO (AIOSEO)
AIOSEO is a powerful yet easy-to-use SEO plugin that has been downloaded over 100 million times. Millions of smart business owners and marketers use it to help them boost their search engine rankings and drive qualified traffic to their sites.
Many small business owners and SEOs love AIOSEO because it has user-friendly features that make SEO super easy, making it one of the best SEO tools for small businesses. One of the most loved features in AIOSEO is the Search Statistics module. This powerful Google Search Console integration lets you track your keyword rankings and see important SEO metrics with 1 click.
The best part is that you can do all this in WordPress! You can do this using one of my most favorite features in any WordPress plugin, AIOSEO's Keyword Rank Tracker.
To monitor your keywords, click Search Statistics » Keyword Rank Tracker.
You can use this powerful feature to track keywords that matter to your site and business. To do that, you must first add the keywords to the Keyword Rank Tracker:
You can easily add keywords by:
- Manually typing them in
- Importing from Google Search Console
- Pulling them from your focus keywords
- Uploading a CSV file
Once you've added your keywords, the tool will show you an overview of your keyword performance.
You can even get insights into keywords that are dropping in rankings and those going up.
Besides helping you see how your keywords are performing, AIOSEO’s Search Statistics module also gives you insight into your content’s performance.
The Content Performance report shows which posts and pages are performing well and which are dropping in rankings.
Search Statistics gives you a lot of keyword data you can use to boost your search rankings. This makes it one of the best keyword analysis tools for WordPress and a powerful SEO checker.
It also acts as SEO report generator, helping you track progress over time. This feature makes AIOSEO one of the best SEO monitoring tools available for WordPress users
For step-by-step instructions on how to install AIOSEO, check out our installation guide.
We also have a beginner-friendly tutorial on how to track SEO keyword rankings in WordPress using AIOSEO.
Pricing: Starts at $49.60. A free plan is also available.
2. LowFruits
LowFruits is another tool to add to your list of the best SEO rank trackers. It's a revolutionary keyword research tool designed to help you unearth low-competition keywords to skyrocket your SEO. LowFruits identifies weak spots in the SERPs, allowing you to target keywords with a higher chance of ranking.
Besides these fantastic features, LowFruits also has a dedicated Rank Tracker.
This tool lets you add keywords important to your campaigns so you can track their performance on SERPs. It gives you vital data such as how many keywords you're ranking for, those that are improving, those decreasing, and much more.
Pricing: Paid plans start at $25/2000 credits. These are used to generate keyword ideas, track keywords, and more.
3. Semrush
Semrush is one of the world's most popular SEO tools. One reason is that it's an all-purpose SEO tool you can use to conduct any SEO research you want. One area in which it shines the most is keyword analysis.
Semrush's Keyword Overview tool offers powerful ways to get a clear picture of everything you need to know about a particular keyword. For example, it gives you insight into:
- Search volume: The number of people searching for the keyword.
- Keyword trend: Whether the keyword is growing in popularity or becoming less popular.
- Related keywords: These are other keywords related to yours. Using them gives search engines more context about your content.
- Intent. This shows the reason most searchers use your particular keyword in search. This helps you create content that meets users' search intent.
Apart from this, Semrush also shows you the keywords your competitors are ranking for. You also get to see keyword gaps you can exploit.
And if you're working on a piece of content and want to optimize it for SEO on the fly, you'll be glad to know that AIOSEO and Semrush work together right in your WordPress dashboard. With the AIOSEO and Semrush integration, you can easily find more key phrases to add to your content. And you can do that with a single click.
How much does a robust SEO keyword analysis tool like Semrush cost?
Pricing: Expect to pay $99.95/month for the base plan if you pay annually
4. Ahrefs
Ahrefs is another SEO marketing tool you should consider adding to your tool stack.
Ahrefs is similar to Semrush in many ways when it comes to its set of keyword analysis tools. The Keyword Explorer feature is an excellent tool for discovering keywords for your content.
Besides discovering new keywords, Keyword Explorer also gives you insight into:
- Keywords your competitors are ranking for
- Keyword movement
- Other keywords your top-ranking pages rank for
- Number of clicks on search results containing your keyword
Besides being an SEO keyword analysis tool, you can use Ahrefs for many other SEO-related tasks, such as backlink analysis,. You can also use it to find out what keywords your site is ranking for and as a keyword rank checker.
Not to mention, Ahrefs has one of the best SEO audit tools for making sure you site is working as intended.
Pricing for Ahrefs starts at $99/month.
5. Serpstat
If you're looking for a feature-rich SEO keyword analysis tool that won't cost as much as the first two on our list, Serpstat is it.
Serpstat is a powerful SEO tool trusted by many big brands for its versatility and ease of use. When it comes to SEO keyword analysis, you couldn't get a better tool. For one, it makes it easy to see how you rank for your keywords, how your competitors rank, and the content that occupies SERP features. Serpstat also gives you a graphical representation of historical user interest for that keyword. This helps give you a better overview of your keyword. If you're running PPC campaigns, it also shows you the ads that are ranking high.
One other advantage Serpstat has is the simple and easy-to-understand dashboard. It's so intuitive even beginners can easily find their way around.
Pricing: Serpstat's paid plans start at $69/month.
6. KWFinder by Mangools
KWFinder by Mangools is another SEO keyword tool that should be on your radar.
Like Semrush and Ahrefs, KWFinder allows you to research keywords by domain, geographical location, language, and more. These allow you to zero in on the data you need to power your campaigns. The tool also gives you a clear overview of the SERPs for your chosen keywords.
Like Serpstat, KWFinder has an intuitive dashboard that makes navigating to the different reports you need easy.
Mangools also has plenty of other SEO features, including a SERP preview tool and rank tracker.
Pricing for Mangools' base plan is $29.90. That's a juicy offer for a tool that offers you some of the best features you need to execute effective SEO campaigns.
And if you're on a budget, you can find several free SEO tools on their website.
7. Long Tail Pro
As the name suggests, Long Tail Pro was designed to help marketers find long-tail keywords to help them rank.
Like the other SEO keyword analysis tools on our list, Long Tail Pro offers tons of data on your keywords and those your competitors are ranking for. This is data such as keyword suggestions with metrics, keyword rankings, and much more.
Designed to help websites rank, Long Tail Pro is a great tool to help you find easy-to-rank-for keywords. A cool feature you'll appreciate is that Long Tail Pro color-codes keywords according to search difficulty. The color coding makes it easier to see at a glance whether your chosen keyword is easy to rank for or not.
As for pricing, Long Tail Pro's bottom-tier plan costs $27/month.
8. Moz Keyword Explorer
Moz is a name that has almost become synonymous with SEO.
Moz has been in the game for a long time and has established itself as a thought leader. Because of these two facts, they've managed to build an SEO keyword analysis tool that ranks among the best. With Moz's Keyword Explorer, you can easily conduct:
- Competitive keyword analysis
- Sort keywords by predictive metrics (like search volume, difficulty, cost-per-click, e.t.c.)
- Analyze SERPs according to your keyword
- Use various criteria to filter out irrelevant keywords
Exporting your keywords into well-formatted CSV files for further analysis is also super-easy. And having been in the business for a long time, Moz has an advanced engine that shows more accurate search metrics than other tools on the market.
Pricing-wise, Moz will set you back $99/month for the base plan.
9. Ubersuggest
Starting out and looking for a keyword analysis tool that won't break the bank?
Meet Ubersuggest.
Ubersuggest offers a lot of important SEO keyword analysis data, such as:
- Search volume data
- Keyword suggestions
- Keyword difficulty
- Estimated traffic
Ubersuggest also gives you the average number of backlinks you'll need to rank for that keyword. Despite being relatively new on the market, Ubersuggest is fast becoming a force to reckon with in the SEO keyword analysis tool space.
So, how much will this budget-friendly SEO keyword analysis tool cost you?
Ubersuggest's lowest-tier plan costs only $12/month and is suited for those running up to three websites.
10. Keyword Surfer by Surfer SEO
Keyword Surfer differs from the other SEO keyword analysis tools on our list in two ways. First, it's a Chrome-based tool. Secondly, it's more geared towards on-page content optimization.
Keyword Surfer offers insights into keyword data such as:
- Average search volume
- Related keywords
- Questions featured in the top-ranking content
Surfer's Chrome extension is an excellent tool for getting instant insights into your keyword and the content ranking high for it:
Compared to the other SEO keyword analysis tools on the list, Keyword Surfer is pretty basic. But it's a great tool to have handy if you want to do keyword research on the fly.
The price tag on Keyword Surfer is $34/month.
SEO Keyword Analysis Tools: Your FAQs Answered
What is an SEO Keyword Analysis Tool?
SEO keyword analysis tools provide insights and data on keywords. This data helps you create content or ads that have a higher chance of ranking well in search engines and converting visitors into customers.
Keyword analysis tools typically provide data points like keyword volume, keyword difficulty, and search metrics such as clicks and cost per click.
Why is Keyword Analysis Important?
Keyword analysis is vital for running successful search marketing campaigns for several reasons:
- Improving Conversion Rates: It helps you understand search intent, allowing you to create content that aligns with what users are looking for, which improves conversion rates and sales.
- Driving Targeted Traffic: It helps you understand what customers are searching for, allowing you to focus on keywords that attract relevant traffic to your website.
- Identifying Search Trends: It enables you to notice emerging search trends early, giving you a competitive advantage by adjusting your marketing efforts accordingly.
What is the best keyword analysis tool for WordPress?
The best keyword analysis tool for WordPress is All In One SEO (AIOSEO). It has a powerful module called Search Statistics that gives you insight into many important SEO metrics. It also has a Keyword Rank Tracker that enables you to keep track of your keyword performance.
Which Should You Pick as the Best SEO Keyword Analysis Tool for You?
If you're looking for an SEO keyword analysis tool that gives you GSC keyword performance data right in WordPress, then we recommend AIOSEO. Plus, it has many other features to help you act on your keyword data to boost your search rankings.
However, if you need a tool to help with keyword research, then we recommend Ahrefs. It has all the features you need to run complete SEO campaigns.
And if you're just starting out, you might want to explore some free SEO analysis tools before investing in paid options. They're a great way to experiment with what works for your SEO needs and workflows.
Finally, as SEO evolves, learning how to use AI for SEO can give you a competitive edge. AI SEO tools are invaluable for speeding up your optimizations and getting maximum visibility in SERPs.
We hope this article has helped you know which SEO keyword analysis tool is best for you. You may also want to check out other articles on our blog, like our ultimate WordPress SEO guide or our guide to starting a small business blog.
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