In search of the best SEO keyword analysis tool to help with your search marketing efforts?
Keyword analysis is the process of researching the search phrases people use to search for your brand or product. It also involves analyzing the search phrases your competitors use to drive visitors to their website.
What is an SEO Keyword Analysis Tool?
SEO keyword analysis tools are designed to help you get insights and data on keywords that will help you create content (or ads) that ranks and converts well. They present data such as:
- Keyword volume
- Keyword difficulty
- Search metrics like clicks, cost per click, e.t.c.
Because keyword research plays a huge role in successful digital marketing campaigns, SEO keyword analysis tools are integral to any marketer’s toolbox.
Why Should You Conduct Keyword Analysis?
As mentioned above, keyword analysis plays a vital role in running successful search marketing campaigns.
But why exactly is keyword analysis important?
A few reasons you should invest time and resources into keyword analysis include:
Drive Targeted Traffic to Your Website
One of the most important reasons for conducting keyword analysis is that it helps you drive targeted traffic to your website. It’s an essential part of understanding what your customers are looking for and why they’re looking for it. Both are important as they help you focus on keywords that drive relevant and targeted traffic. And using keyword research tools will help you perform an SEO analysis that will help you do just that.
Notice Search Trends
Another reason keyword analysis is important is because it helps you notice search trends early. Being ahead of the curve and anticipating market behavior will ensure that you adjust your marketing efforts accordingly, thereby giving you an edge over your competitors.
Improve Conversion Rates
Keyword analysis is a great way to identify search intent. Understanding search intent is a crucial step to creating content that converts well. By discovering keywords that have commercial intent, you can improve your conversion rates and boost your sales.
The Best SEO Keyword Analysis Tool — 8 Amazing Tools to Choose From
Now that you know why keyword analysis is so important, it’s time to go shopping. It’s time to look at the eight best SEO keyword analysis tools you should have on your radar, in no particular order.
Semrush is one of the world’s most popular SEO tools. One reason is that it’s an all-purpose SEO tool you can use to conduct any SEO research you want. One area in which it shines the most is keyword analysis.
Semrush’s Keyword Overview tool offers powerful ways to get a clear picture of everything you need to know about a particular keyword. For example, it gives you insight into:
- Search volume: The number of people searching for the keyword.
- Keyword trend: Whether the keyword is growing in popularity or becoming less popular.
- Related keywords: These are other keywords related to yours. Using them gives search engines more context about your content.
- Intent. This shows the reason most searchers use your particular keyword in search. This helps you create content that meets users’ search intent.
Apart from this, Semrush also shows you the keywords your competitors are ranking for. You also get to see keyword gaps you can exploit.
And if you’re working on a piece of content and want to optimize it for SEO on the fly, you’ll be glad to know that AIOSEO and Semrush work together right in your WordPress dashboard. With the AIOSEO and Semrush integration, you can easily find more key phrases to add to your content. And you can do that with a single click.
How much does a robust SEO keyword analysis tool like Semrush cost?
Expect to pay $99.95/month for the base plan if you pay annually
Ahrefs is another SEO keyword tool you should consider adding to your tool stack.
Ahrefs is similar to Semrush in many ways when it comes to its set of keyword analysis tools. The Keyword Explorer feature is an excellent tool for discovering keywords to use in your content.
Besides discovering new keywords, Keyword Explorer also gives you insight into:
- Keywords your competitors are ranking for
- Keyword movement
- Other keywords top-ranking pages rank for
- Number of clicks on search results containing your keyword
Besides being an SEO keyword analysis tool, you can use Ahrefs for many other SEO-related tasks such as backlink analysis, site audits, rank tracking, and much more.
Pricing for Ahrefs starts at $99/month.
If you’re looking for a feature-rich SEO keyword analysis tool that won’t cost as much as the first two on our list, Serpstat is it.
Serpstat is a powerful SEO tool trusted by many big brands for its versatility and ease of use. When it comes to SEO keyword analysis, you couldn’t get a better tool. For one, it makes it easy to see how you rank for your keywords, how your competitors rank, and the content that occupies SERP features. Serpstat also gives you a graphical representation of historical user interest for that keyword. This helps give you a better overview of your keyword. If you’re running PPC campaigns, it also shows you the ads that are ranking high.
One other advantage Serpstat has is the simple and easy-to-understand dashboard. It’s so intuitive even beginners can easily find their way around.
As for pricing, Serpstat’s paid plans start at $69/month.
KWFinder by Mangools is another SEO keyword tool that should be on your radar.
Like Semrush and Ahrefs, KWFinder allows you to conduct keyword research by domain, geographical location, language, and much more. These allow you to zero in on the data you need to power your campaigns. The tool also gives you a clear overview of the SERPs for your chosen keywords.
Like Serpstat, KWFinder has an intuitive dashboard that makes it easy to navigate to the different reports you need.
Pricing for Mangools’ base plan is $29.90. That’s a juicy offer for a tool that offers you some of the best features you need to execute effective SEO campaigns.
As the name suggests, Long Tail Pro was designed to help marketers find long-tail keywords to help them rank.
Like the other SEO keyword analysis tools on our list, Long Tail Pro offers tons of data on your keywords and those your competitors are ranking for. This is data such as keyword suggestions with metrics, keyword rankings, and much more.
Designed to help websites rank, Long Tail Pro is a great tool to help you find easy-to-rank-for keywords. A cool feature you’ll appreciate is that Long Tail Pro color-codes keywords according to search difficulty. The color-coding makes it easier to see at a glance whether your chosen keyword is easy to rank for or not.
As for pricing, Long Tail Pro’s bottom-tier plan costs $27/month.
Moz is a name that has almost become synonymous with SEO.
Moz has been in the game for a long time and has established itself as a thought leader. Because of these two facts, they’ve managed to build an SEO keyword analysis tool that ranks among the best. With Moz’s Keyword Explorer, you can easily conduct:
- Competitive keyword analysis
- Sort keywords by predictive metrics (like search volume, difficulty, cost-per-click, e.t.c.)
- Analyze SERPs according to your keyword
- Use various criteria to filter out irrelevant keywords
Exporting your keywords into well-formatted CSV files for further analysis is also super-easy. And having been in the business for a long time, Moz has an advanced engine that shows more accurate search metrics than other tools on the market.
Pricing-wise, Moz will set you back $99/month for the base plan.
Starting out and looking for a keyword analysis tool that won’t break the bank?
Ubersuggest offers a lot of important SEO keyword analysis data such as:
- Search volume data
- Keyword suggestions
- Keyword difficulty
- Estimated traffic
Ubersuggest also gives you the average number of backlinks you’ll need to rank for that keyword. Despite being relatively new on the market, Ubersuggest is fast becoming a force to reckon with in the SEO keyword analysis tool space.
So, how much will this budget-friendly SEO keyword analysis tool cost you?
Ubersuggest’s lowest-tier plan costs only $12/month and is suited for those running up to three websites.
Keyword Surfer is a bit different from the other SEO keyword analysis tools on our list in two ways. First, it’s a Chrome-based tool. Secondly, it’s more geared towards on-page content optimization.
Keyword Surfer offers insights into keyword data such as:
- Average search volume
- Related keywords
- Questions featured in the top-ranking content
Surfer’s Chrome extension is an excellent tool for getting instant insights into your keyword and the content ranking high for it:
Compared to the other SEO keyword analysis tools on the list, Keyword Surfer is pretty basic when it comes to in-depth keyword analysis. But it’s a great tool to have handy if you want to do keyword research on the fly.
The price tag on Keyword Surfer is $34/month.
Which Should You Pick as the Best SEO Keyword Analysis Tool for You?
Choosing the perfect keyword analysis tool can be a daunting task. What with so many different SEO tools on the market and even more confusing feature-set combinations. To help you make a decision, here are a few recommendations:
- For the best-in-class SEO keyword analysis tool, we recommend Semrush. It has all the features you need to run complete SEO campaigns.
- If you’re on a shoestring budget, then Ubersuggest is the best SEO keyword analysis tool for you. Despite its limitations in other areas, you’ll get more than enough data to help you create effective campaigns when it comes to keyword analysis.
- For a keyword analysis tool that helps you optimize your content right on the page, then Keyword Surfer is your go-to keyword analysis tool.
Hopefully, this has helped you narrow down your selection, making it easier to pick the best SEO keyword analysis tool for you.
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