Yandex Webmaster Tools is a free web service provided by Yandex, the largest search engine in Russia and several other countries in Eastern Europe and Central Asia. Similar to Google Search Console, it offers a suite of tools and resources to help website owners optimize their sites for better performance on the Yandex search engine.
Key features of Yandex Webmaster Tools include:
- Site monitoring: Tracks website indexing, crawling errors, and security issues
- Search analytics: Provides data on search queries, click-through rates, and user behavior
- Sitemaps: Allows submission of XML sitemaps to improve crawling and indexing
- Content analysis: Offers suggestions for optimizing website content and meta tags
- Backlink monitoring: Tracks and analyzes inbound links to the website
- Page markup: Validates structured data markup and rich snippets
- Website verification: Verifies site ownership through various methods, such as HTML file upload or meta tag
- URL removal: Enables removal of specific URLs from the Yandex search index
By using Yandex Webmaster Tools, website owners can gain valuable insights into their site’s performance on the Yandex search engine and take steps to improve their search visibility, traffic, and user engagement. This is particularly important for businesses targeting users in regions where Yandex has a significant market share.
Related: How to Submit a Sitemap to Yandex (WordPress Tutorial)