Are Emojis Good for SEO? (5 Benefits and Examples)

You might find yourself asking, are emojis good for SEO?

When Google re-introduced support for emojis on SERPs, there was a lot of debate on whether they can impact SEO.

That debate still rages on.

In this article, we’ll show you some of the benefits emojis bring to your SEO strategy.

How to Add Emojis to Your Search Snippets

Adding emojis to your search snippets is super easy, especially if you have a powerful plugin like All In One SEO (AIOSEO).

AIOSEO is one of the best SEO plugins on the market.

AIOSEO is one of the best WordPress plugins and is trusted by over 3 million savvy marketers to rank their sites and drive targeted traffic. It has many powerful SEO features designed to help you optimize your site for users and search engines, even if you have zero coding skills.

For step-by-step instructions on how to install AIOSEO, check out our installation guide.

One of the features users love is our emoji picker. This is a powerful tool that enables you to easily add emojis to your SEO titles and other metadata. To do that, simply edit your metadata as you normally would.

Next, use our emoji picker to add your emoji of choice.

AIOSEO's emoji picker is located next to the meta tags.

If you need detailed instructions on how to do this, then check out our guide on how to add emojis to your SEO titles and meta descriptions.

Are Emojis Good for SEO? Benefits and Examples You Should Know

While emojis may not have a direct impact on SEO, they do influence it in some powerful ways. Let’s briefly look at some benefits and examples of using them in search.

1. Emoji Search is on the Rise

Because of the prevalence of emojis in modern communication, it’s not surprising that many people use them to perform online searches. And search engines pull up relevant results for emoji-based searches. Here’s a typical example:

Are emojis good for SEO? Yes they are since emoji search is on the rise.

Not only do search engines understand the query, but they usually return results with emojis in them.

This alone should encourage you to leverage emojis in your SEO titles and meta descriptions.

2. Increases Your Visibility on SERPs

Another benefit of using emojis for SEO is that they help increase your visibility on SERPs. This is because search snippets that feature emojis stand out from those that don’t.

Are emojis good for SEO? Yes, because they help increase your visibility on SERPs.

As you can see from the example above, the search listing with emojis immediately pops out. With competition on SERPs getting stiffer by the day, increased visibility will give you an edge over other search listings.

3. Boosts Your Organic CTR

One of the biggest SEO benefits of using emojis in your search snippets is a boost in organic clickthrough rates (CTRs). One reason for this is the visibility factor we’ve just mentioned above. Because your snippet pops out, the chances of users clicking on it increase.

Another reason emojis help boost your CTR is that they look fun. Users anticipate a fun read when they click on your link.

4. Appeals to a Younger Demographic

If you want to reach a younger demographic through organic search, one of the best ways to do so is by using emojis in your SEO strategy. This is because emojis give your brand that young and fun vibe. Here’s an excellent example:

Emoji in search snippets appeal to younger demographics.

Using emojis gives your brand a fun and social vibe, which is one of the elements that appeal to younger demographics.

Emojis in your search snippets will also help you drive sales. In a study by Adobe, 71% of Gen-Z and 67% of Millenials said they’d purchase a product from a brand that uses emojis. That’s why using emojis in search should be a part of your search marketing strategy, especially since many brands haven’t adopted it yet.

5. Make Your Search Listing More Relevant

Relevance plays a huge role in SEO. After all, if users don’t think your content is relevant, they won’t click on it.

This is where emojis come in.

Emojis in your search snippets add to the relevance factor of your content as they show that your content is fresh. They also augment the relevance of your content by giving a visual cue of what users can expect.

Most importantly, having emojis in your search snippets is an excellent way of creating an emotional connection with readers. According to studies, “75% of U.S. emoji users feel more connected to people who use emoji.” This means users are more likely to connect to your search results if they feature emojis.

Are Emojis Good For SEO?

While emojis may not be a direct ranking factor, they have many benefits that can indirectly influence your rankings. So, yes. Emojis are good for SEO.

We hope this article has helped you know how emojis can help you have an SEO advantage on SERPs. Once you’re done adding them to your metadata, you may also want to check out our guides. For example, you may be interested in our article on how to boost your organic CTR. You may also want to check out our article on boosting your SEO using schema markup.

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author avatar
Kato Nkhoma Content Writer
Kato is one of those rare unicorns born with a pen in his hand—so the legend says. He’s authored 2 books and produced content for hundreds of brands. When he’s not creating content for AIOSEO, you’ll find him either watching tech videos on YouTube or playing with his kids. And if you can’t find him, he’s probably gone camping.

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