Looking for the best customer acquisition tools to attract new leads to your business?
Customer acquisition is one of the biggest problems facing businesses of all sizes. To make it easier, you need the right strategies and tools.
In this article, we’ll show you the best customer acquisition tools you can use to generate leads and acquire new customers.
In This Article
- What is Customer Acquisition?
- 16 Best Customer Acquisition Tools: Our Top Picks
- Customer Acquisition Tools: Your FAQs Answered
- The Best Customer Acquisition Tools: Our Expert Picks
What is Customer Acquisition?
Customer acquisition refers to the process of attracting, converting, and retaining customers. It involves a strategic approach to engaging potential customers, nurturing their interest, and guiding them through the sales funnel to make a purchase.
Understanding Customer Acquisition Channels
There are several customer acquisition channels you can use to grow your business. Some of the main ones include:
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the practice of improving your site and its content to increase visibility on search engines when people search for keywords and topics related to your business.
SEO is one of the best organic customer acquisition channels as it improves your online visibility. This results in your target audience finding you easily. It’s also a great channel for attracting inbound leads.
Social Media Marketing (SMM)
Social Media Marketing leverages social networks to connect with your audience, build brand awareness, and drive traffic to your website. Engaging content and targeted advertising on social platforms like Facebook, Instagram, and X (Twitter) can significantly contribute to customer acquisition.
Check out our SEO vs. social media article to know how their roles differ in digital marketing.
Email marketing remains a cornerstone of customer acquisition. Building and nurturing an email list allows you to communicate directly with your audience, deliver personalized content, and guide them through the customer journey. Email is also a great tool to increase your average customer lifetime value (CLV).
Content marketing focuses on creating valuable and relevant content to attract and engage a specific audience. Blog posts, articles, videos, infographics, and other forms of content help businesses establish authority in their industry and attract potential customers.
These 4 channels comprise the bulk of the most used customer acquisition channels in digital marketing. There are many WordPress plugins and tools you can leverage to capture customers using each channel effectively.
16 Best Customer Acquisition Tools: Our Top Picks
Ready to shop for the best customer acquisition tools for your business?
Let’s jump right in.
1. All In One SEO (AIOSEO)
AIOSEO is the best customer acquisition tool in the SEO category. It’s a powerful yet easy-to-use SEO plugin that boasts over 3 million active installs. Millions of smart bloggers use AIOSEO to help them boost their search engine rankings and drive qualified traffic to their blogs. That’s because the plugin has many powerful features and modules designed to help you properly configure your SEO settings. Examples include:
- Cornerstone Content: Easily build topic clusters and enhance your topical authority and semantic SEO strategy.
- Author SEO: Easily demonstrate Google’s E-E-A-T in WordPress.
- Search Statistics: This powerful Google Search Console integration lets you track your keyword rankings and see important SEO metrics with 1-click, and more.
- SEO Revisions: Track any changes you make to your site and see their impact on your SEO. Plus, you get to see on a timeline how Google updates affect your site.
- Advanced Robots.txt Generator: Easily generate and customize your robots.txt file for better crawling and indexing.
- TruSEO Highlighter: Makes it easy to spot on-page SEO issues and gives recommendations for fixing them.
- Next-gen Schema generator: This no-code schema generator enables users to generate and output any schema markup on your site.
- Redirection Manager: Helps you manage redirects and eliminate 404 errors, making it easier for search engines to crawl and index your site.
- Link Assistant: Powerful internal linking tool that automates building links between pages on your site. It also gives you an audit of outbound links.
- SEO Preview: This gives you an overview of your search and social snippets and general SEO so you can improve your optimization.
- IndexNow: For fast indexing on search engines that support the IndexNow protocol (like Bing and Yandex).
- Sitemap generator: Automatically generate different types of sitemaps to notify all search engines of any updates on your site.
- And more.
AIOSEO also has many other features to help you boost your local SEO, on-page SEO, and technical SEO. And if you run a WooCommerce-built online store, AIOSEO has a specific module tailored for WooCommerce SEO.
Because AIOSEO helps you drive organic traffic to your site, it helps reduce your customer acquisition costs (CAC). CAC is an important metric as it helps you assign real value to your marketing efforts.
For step-by-step instructions on how to install AIOSEO, check our detailed installation guide.
Pricing: Paid plans start at $49.60. A free plan is also available.
WPForms is one of the best customer acquisition tools for WordPress, as it helps you collect leads from your site. With over 6 million professionals using the plugin, you can rest assured it is effective.
WPForms is a powerful contact form plugin that helps you capture visitor information without adding friction to the overall user experience. The best part is the plugin is easy to install and deploy thanks to the user-friendly drag-and-drop builder functionality. Plus, it has over 1300 templates to help you get started faster.
Besides contact forms, you can easily create email subscription forms, online order forms, payment forms, surveys, polls, and all other online forms. All this with just a few clicks. The plugin also integrates with most of the popular marketing and payment platforms. Examples include platforms like Stripe, PayPal, Square, and Authorize.net. These integrations help you build payment forms in less than 5 minutes, making customer acquisition easier.
If customer acquisition is your priority, consider installing WPForms to your WordPress site ASAP!
Pricing: Free. Paid plans start at $49.50/year.
OptinMonster is another WordPress plugin that tops many of the best customer acquisition tools lists. That’s because it’s a very capable conversion rate optimization (CRO) plugin that works well with WordPress sites. You can use the tool to generate leads organically and grow your subscriber and customer base.
You can also use OptinMonster’s robust customization options to increase signups, reduce cart abandonment, increase sales, grow your email list, and more. OptinMonster is the perfect tool for creating highly targeted offers that turn visitors into customers. For example, you can show your popups based on the items in your customer’s cart, a blog post they’re on, and much more.
Plus, with OptinMonster’s drag-and-drop builder, creating eye-catching popups that can help grow your business is easy.
If you want to use your website to acquire customers, OptinMonster is one of the best WordPress plugins to help you do that.
Pricing: Starts at $9/month (billed annually).
MonsterInsights is the best WordPress Google Analytics plugin on the market. Over 3 million users love it for its intuitive and easy-to-use interface. The plugin gives you deep insights into how visitors interact with your website. This is vital data you can use to increase your customer acquisition rate (CAR).
You can track where your site visitors come from and user behavior. This gives you vital insights into what your visitors want and how you can best optimize your site and content for maximum conversions.
MonsterInsights gives you all the power of Google Analytics but with a more user-friendly interface. That means you get all the data you need to run a successful site. And that data is conveniently placed in your WordPress dashboard.
And if you use WooCommerce or Easy Digital Downloads to sell on your website, MonsterInsights also offers enhanced eCommerce tracking features. These help you to optimize your site, increasing the rate at which you convert visitors into customers.
Pricing: Starts at $99.50/year.
SeedProd is undoubtedly the best landing page plugin for WordPress and is used by over 1 million professionals. Landing pages are a fantastic customer acquisition tool as they help you provide a focused and targeted experience for visitors interested in your product or service.
SeedProd makes building landing pages super easy thanks to its powerful drag-and-drop functionality and beautiful templates. It also has pre-designed sections like headers and calls to action that you can place anywhere on your page. These make building landing pages a breeze, even if you don’t have any technical or coding skills.
SeedProd is popular for its versatility. You can use the plugin to create any type of landing page to help you get more customers. Examples include sales pages, opt-in pages, webinar pages, newsletter sign-ups, and more. And with so many customization options, you can create unique landing pages that stand out.
And because of the powerful AIOSEO/SeedProd integration, optimizing your landing page for search has never been easier.
Pricing: Starts from $39.50.
Thrive Architect is another WordPress page builder plugin that deserves a top spot on any list of customer acquisition tools. Like SeedProd, it’s a powerful and versatile page builder that makes it easy to build any type of landing page on your site.
With 320+ pre-designed landing page templates optimized for lead generation and conversions, Thrive Architect makes these a breeze to whip up thanks to its intuitive visual editor. Plus, the drag-and-drop builder makes it super easy to customize the templates to suit your specific needs.
Thrive Architect also has built-in elements that can help boost your conversion rates. Examples include countdown timers, testimonials, call-to-action buttons, and opt-in forms.
Pricing: Thrive Architect starts at $99year when purchased separately. You can also buy it as part of a bundle with other Thrive plugins for $299/year.
7. Thrive Leads
Thrive Leads is another customer acquisition tool from the team at Thrive Themes. It’s one of the best WordPress lead generation plugins for growing your email list and customer base. Some features that make Thrive Leads popular include opt-in forms (including 2-step opt-ins), lightbox forms, and slide-in forms. This makes it super easy to capture leads on your site.
Besides growing your list, Thrive Leads is also built with conversion rate optimization (CRO) in mind. It has powerful features like lead groups, which allow you to segment your list based on specific criteria. You also get A/B testing tools, dynamic text replacement for personalization, and more.
If you want to supercharge the growth of your email list, then Thrive Leads is the best WordPress lead generation plugin for you.
So, if you’re looking for a customer acquisition tool that works well in the email marketing channel, Thrive Leads is it.
Pricing: Starts at $99/year. You can also get the complete ThriveSuite (5 plugin bundle) for $299/year.
PushEngage is one of the best push notification software on the market. It’s an important plugin to install on your WordPress, as web push notifications can help you attract visitors back to your site. This gives you a second shot at converting them into paying customers.
PushEngage sends popup notifications straight to users’ desktop and mobile browsers. Setting up push notifications with the plugin is super easy. And once you’re done, you can schedule your push notifications. This helps automate the process of notifying users whenever you publish a blog post or announce new products. You can also automatically send cart abandonment reminders, price drop alerts, custom messages, and more.
The best part about using a plugin like PushEngage is that you can communicate with your website visitors even if they haven’t subscribed to your email list. This, and other benefits, definitely make it one of the best customer acquisition tools to consider for your business.
Pricing: Paid plans start at $9/month.
TrustPulse is another WordPress plugin that ranks well among customer acquisition tools. It’s a FOMO (fear of missing out) and social proof plugin that shows notifications to your visitors as they browse your website. Notifications include user engagement, purchases, popular products, and signups. These are designed to help gain your visitors’ trust and create a sense of urgency. As a result, your site visitors are encouraged to take action.
The best part is you don’t need any technical knowledge to get TrustPulse running on your site. Once installed, the plugin will automatically track user activity on your site and use this data to create personalized popups. All you have to do is customize the notification text and choose the data you want to display to visitors.
Besides on-site notifications, you can also use TrustPulse to create and display action messages. These messages ask site visitors to take certain actions, such as clicking on your popup to sign up, reading a particular blog post, and more.
In a nutshell, TrustPulse is a WordPress plugin that can help you gain visitors’ by leveraging social proof. As a result, your conversion rates are bound to soar, resulting in your customer base growing.
Pricing: Paid plans start at $5/month.
RafflePress is the best WordPress giveaway plugin, making it an excellent tool for growing your email list, increasing website traffic, and social media followers. All these make it an excellent customer acquisition tool as well.
Creating viral contests and giveaways is super easy with RafflePress’s drag-and-drop giveaway builder. The cherry on top is that RafflePress also has a landing page builder. This makes driving traffic to your contests easy. Once you’ve set up one, users simply need to click a button and follow to enter your giveaway. And to ensure your contests are fair, the plugin comes with in-built fraud protection.
Unlike most contest plugins, RafflePress has a built-in viral sharing feature that rewards users with bonus entries if they refer a friend or share your giveaway on social media. That way, you can encourage more engagement with your campaign, resulting in more leads and traffic.
Pricing: Starts from $39.50/year.
11. Thrive Ovation
Thrive Ovation is an excellent testimonial management plugin that helps you leverage social proof to attract customers. Testimonials are a great form of social proof that helps convince prospects that your product is the right one for them. This makes the plugin one of the best customer acquisition tools for WordPress.
Thrive Ovation helps you transform any WordPress comment or social media comment on Facebook and Twitter into a beautiful testimonial. You can also use the plugin to create dedicated landing pages to collect testimonials from satisfied customers.
The best part is Thrive Ovation captures the name and photo of the person who left the comment. And being in the same stable as Thrive Architect and Thrive Leads, the plugin is bound to deliver.
Pricing: Thrive Ovation starts at $49/year. You can also get huge savings by getting the entire Thrive Suite for
FunnelKit is a powerful sales funnel builder that lets you create high-converting checkout pages, abandoned cart recovery, one-click upsells and various other automations to help drive more sales.
Building funnels has never been easy. But FunnelKit makes it super easy, thanks to the customizable templates designed to help you get started. You can also create reusable workflows to help you launch your marketing funnels and automations faster.
For improved conversions, FunnelKit has a built-in split testing function that helps you optimize your campaigns for maximum impact. You can easily A/B test elements in your funnel, like campaign copy, headlines, CTAs, and more.
FunnelKit is undoubtedly one of the best WordPress plugins for brands that want to boost their customer acquisition through optimized sales funnels and marketing automation.
Pricing: Paid plans start at $99.50 per year.
13. Referral Candy
Referral Candy is a plugin that helps you run referral programs on your site. The plugin lets you set up a rewards system for customers who refer their friends and family. In essence, it’s a customer acquisition tool that enables you to turn your loyal customers into your sales and marketing team.
This makes Referral Candy one of the best customer acquisition tools for reducing your CAC.
ReferralCandy enables you to leverage word-of-mouth marketing (WOMM). Studies show that consumers referred by someone they know are 4X more likely to become customers. That’s why Referral Candy should be one of the customer acquisition tools in your toolbox.
With ReferralCandy, you can get your existing customers to be a part of your customer acquisition engine, giving you more credibility and resulting in more sales. And all that at an affordable cost!
Pricing: Paid plans start at $47/year.
LiveChat is a customer support platform that helps you fuel your sales and retain existing customers. It lets you quickly add a chat box on your website so you can engage in two-way conversations with your visitors. This way, you can give your customers instant answers to their questions as they browse your site or eCommerce store.
Thanks to all its powerful features, LiveChat helps you convert many visitors into customers by helping them finish their purchases before they abandon their shopping carts. This makes the platform a fantastic customer acquisition tool that helps drive sales and encourage customer loyalty.
LiveChat also seamlessly integrates with your favorite digital marketing tools and CRMs. It also connects with automation tools like Zapier, so you can integrate with thousands of other apps. Doing so enables you to use LiveChat to add leads to your email list so you can convert them into paying customers.
Pricing: Starts at $20/month.
15. Constant Contact
Constant Contact is one of the most popular email service providers (ESPs) on the market. It has also grown into a robust digital marketing platform that can help you build a website and market your products.
As an ESP, Constant Contact can be used to grow your email list, nurture your leads, and turn them into customers. You can segment your email list for greater personalization and create automated email sequences to build deeper connections with your mailing list. These sequences are an effective way of transforming cold leads into paying customers.
Because of its advanced segmentation capabilities, you can organize your contact lists into more manageable segments. These make it easier to upsell, cross-sell, or educate your customer base, depending on what they need.
Pricing: Paid plans start at $20/month.
Drip is another ESP that works fantastically as a customer acquisition tool. Like Constant Contact, the main customer acquisition channel it focuses on is email marketing. Drip is a feature-rich platform that also enables you to build signup forms to help grow your email list. Besides email, Drip also lets you incorporate SMS into your marketing strategy, giving you more touchpoints to convert your prospects into customers.
Despite being feature-rich, Drip is surprisingly easy to use. This is thanks to its library of pre-built templates that enable you to build automated email series fast. You can also use the platform to send welcome emails, guide new leads down your sales funnel, upsell or cross-sell your existing customers, and much more.
Drip offers all the tools you need to create impactful email marketing campaigns that attract new leads and help boost customer acquisition rates. It also offers insights to reduce marketing costs and ensure great customer experience (CX), the latter being essential in reducing churn.
Pricing: Paid plans start at $19/month.
Customer Acquisition Tools: Your FAQs Answered
What are customer acquisition tools?
Customer acquisition tools are software or platforms designed to streamline and enhance the process of acquiring new customers. These tools encompass a range of functionalities, from SEO optimization and lead generation to analytics and customer relationship management (CRM) to customer retention. These make your customer acquisition efforts easier and more fruitful.
How do I choose the right customer acquisition tool for my business?
Consider factors such as your business goals, target audience, budget, and the specific features offered by each tool. Conducting trials or demos, reading reviews, and seeking recommendations can also help in making an informed decision.
Which is the best customer acquisition tool for WordPress?
The best customer acquisition tool for WordPress is All In One SEO (AIOSEO). This is because it can help improve your search visibility and cut your CAC as it drives organic traffic and leads. It also has many other features that make the customer acquisition process easier.
The Best Customer Acquisition Tools: Our Expert Picks
Customer acquisition is an essential ingredient of any business growth strategy. After all, getting new customers and retaining your current ones are the only ways to ensure your business grows.
We hope this post has helped you understand SEO content and its importance. You may also want to check out other articles on our blog, like our guide on using ToFu, MoFu, and BoFu strategically in SEO or our list of the best content marketing tools for WordPress.
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