10 Best WooCommerce SEO Plugins & Tools to Get More Traffic

Looking for the best WooCommerce SEO plugins and tools to help you grow your store’s traffic?

Search is the largest driver of traffic to e-commerce websites. That's why optimizing your online store to rank higher in search engine results is essential. And this is where the best WooCommerce SEO plugins come in.

We’ve selected the best WooCommerce SEO plugins so you can get a jump start on growing your organic traffic and sales.

Top WooCommerce SEO Plugins & Tools [Expert Picks]

Here are the top WooCommerce SEO plugins and tools that we're going to check out so that you can pick the best fit for your store.

1. All In One SEO (AIOSEO)

AIOSEO is the best SEO plugin for your WooCommerce store. With this plugin, you can easily optimize your WooCommerce store pages, products, categories, and more.

The plugin has over 3 million active installations, and setup is quick and easy.

This plugin includes everything you need to optimize WooCommerce product pages including generating rich snippets with a few button clicks.

Local SEO is included for single or multiple locations.

The standard SEO tools are all there too, like a breadcrumb generator and SEO Analysis (site audit) tool.

All in One SEO shines with its sleek on-page SEO interface. You'll get specific steps to improve your SEO including your product descriptions. With each action you take, your SEO score goes up.

We use AIOSEO for our own site and credit it with driving rankings and sales. Best of all, it's easy for beginners to use.

Newly added features include:

• ChatGPT integration: Now you can generate titles and meta-descriptions inside WordPress.
• Search Statistics: See how your content is performing in Google and see which pages need improvement. (The data is pulled from Google Search Console.)

Additional SEO Features:

• Generate SEO-Friendly Titles: Generate the titles and descriptions for all product and category pages of the store.
• Link Assistant: This is a powerful feature that enables you to build strategic internal links faster.
• Optimize Individual Products: Helps you optimize each product, category, and tag archive page to maximize the chances of being featured high in Google search results.
• Image Optimization: Get full control over the optimization of the images that you upload to your store.
• Sitemaps: It automatically creates an XML sitemap and an RSS sitemap. You can choose to enable the HTML sitemap (designed for readers). With the Pro version, you'll get a video sitemap and a Google News sitemap.
• WooCommerce Support: The plugin offers several unique features that ensure that the WooCommerce store is fully optimized to capture the top search engine results positions.
• Seamless Social Media Integrations: AIOSEO seamlessly integrates with popular social media platforms such as Facebook, Twitter, Pinterest, YouTube, LinkedIn, Instagram, and more.
• TruSEO Score: Displays a score out of 100, which gives you a gauge of how well each page or post is optimized
• Redirection Manager: Easily execute any type of redirect. For example, you can redirect holiday season content (like Black Friday) to relevant pages.
• Webmaster Tools: You can easily connect your WooCommerce store with Google Analytics, Google Search Console, Bing, Yandex, and other webmaster tools.

Pricing:

The basic plan starts at $49.60 per year and comes with a lot of features. Pro version

All in One SEO (AIOSEO) is effective. We use it for our own site and credit it with driving rankings and sales. Best of all: it's easy for beginners to use.

2. LowFruits

LowFruits is the best WooCommerce SEO tool for keyword research. It empowers users to identify low-competition keywords by using a proprietary algorithm to locate weak spots on SERPs. This unique combination of keyword research and SERP analysis makes it a standout tool compared to other platforms. 

LowFruits also offers a range of other features, such as:

• Rank Tracker: LowFruits' Rank Tracker provides a visual representation of historical and current ranking data. You also get a list of the top 10 organic results for the keyword. 
• Domain Explorer: The Domain Explorer shows you a list of competitors within your niche. You can add these websites to your extraction list and get their keywords.
• Keyword Extractor: The ranking keyword extractor tool extracts the top-ranking keywords from competitor's websites.

I find LowFruits to be a versatile keyword research tool and turn to it often for most projects. It's great at uncovering relevant and easy-to-rank keywords. It also offers tools to help me spy on competitors, empowering me to outrank them.

For example, below is a list of weak competitors within the florist industry. When you see one similar to you, you can click the + button to add it to your extraction list. 

Once you’ve added competitors to your list, you can use the Extractor tool to get a list of competitors’ keyword ideas, rankings keywords, or even their sitemaps. 

LowFruits Key Features:

• Low-competition keyword research
• Niche competitor research
• Competitor keyword research
• Rank tracking

Good for: Small business owners, DIY SEOs 

LowFruits Pricing:

LowFruits offers pay-as-you-go (PAYG) pricing and subscriptions. PAYG packages are based on credits and start at $25 for 2,000 credits. A standard subscription is $249/year and comes with 3,000 credits per month. LowFruits also offers new users 10 free credits — no credit card required. 

3. SEOBoost

Another content optimization tool you can use to boost your WooCommerce SEO is SEOBoost. 

SEOBoost is a full-suite content management platform designed to help you create and manage your eCommerce SEO campaigns from start to finish. You can use the tool for tasks such as:

• Create content briefs and outlines
• Create topic reports
• Use AI to speed up content optimization

SEOBoost also helps with eCommerce keyword research by helping you find relevant secondary and LSI keywords to use in your content.

Personally, I've found SEOBoost to be most helpful when updating existing content. You can run a content audit of your existing content based on your target keyword. All you have to do is input the URL of the page you want to audit and your focus keyword. SEObost will run an audit and give you a detailed report.

Once the audit is complete and you’ve analyzed the data, click the Optimize Content button. 

This will take you to a page where you can use the content audit results to optimize your content. This feature is especially useful when bulk optimizing existing product pages and landing pages.

SEOBoost Pricing:

Starts at $30/month. SEOBoost also offers a 14-day free trial.

4. Semrush

Semrush is a popular SEO tool that is used by almost every serious blogger, service provider, store owner, and business of all sizes.

This tool helps you find organic keywords and come up with strategies to rank higher for these keywords. You can carry out in-depth keyword research so that you can identify the gaps in your optimization plan.

Moreover, you have full control over competitor research and can easily analyze what your competitors are doing so that you can fine-tune your store's marketing strategy.

Features:

• Keywords Research: Easily find the right business keywords for your online store.
• Powerful Tracking: Easily track keywords ranking and related parameters to streamline your SEO processes.
• Link Building Opportunities: Discover the link profile of your competition to find out new opportunities for building links.
• Simplified Social Media Management: You can schedule posts on social platforms such as Facebook, LinkedIn, Twitter, and track the performance of individual posts.

Semrush Pricing:

The Pro plan starts at $119.95 per month, but you can get a discount if you pay annually.

5. Google Search Console

Google Search Console is a free tool by Google that helps store owners keep a close eye on their presence in Google search results.

The best part is the alert that it generates when Google is unable to crawl the store pages, this alert is a simple way of tracking page indexing issues.

The tool is popularly used to discover the keywords that the store is ranking for, with detailed reports on the clicks, impressions, and related parameters.

This data is presented in easy-to-read reports that allow you to quickly find out the keywords that you need to focus on, in order to improve search engine results position of your store.

To learn more, check out how to add Google Search Console to your website.

Features:

• Detailed Data: Google Search Console collects a lot of information about your store including the number and frequency of clicks, impressions, and errors.
• Track Store Pages: With this tool, you can easily track the performance of individual pages and see how they rank for your business keywords.
• Data in a Glance: The tool presents all data in easy-to-understand graphs that filter and present data collected for as long as 60 days.
• Pages Position: It allows you to check the web page ranking for specific keywords.
• Index URL: You can add specific URLs that haven’t been indexed by Google.

Google Search Console Pricing:

It’s a free service offered by Google.

6. MonsterInsights

MonsterInsights pulls data from Google Analytics and presents it in easy-to-understand reports, right in the WordPress dashboard.

At a glance you'll see key stats on organic traffic stats, average order size, and revenue.

The plugin allows you to use all the advanced capabilities of Google Analytics without handling complicated setups. Once done, the plugin presents the data in reports you can easily understand and use to optimize your WooCommerce store.

Features:

• WooCommerce Dashboard: Use the unique WooCommerce store dashboard to quickly see all essential store performance data including conversion rate, total transactions, total revenue, average order value, and more.
• Google Analytics Dashboard: This plugin lets you see the analytics dashboard in the WordPress admin area without switching to Google Analytics.
• Performance and Optimization: You can enable Google Optimize for A/B testing, and for adjusting the speed and sample rate.

MonsterInsights Pricing:

The Plus plan starts at $99.50 per year with a 100% money-back guarantee.

7. Google Keyword Planner

Google Keyword Planner is a powerful tool that you can use to discover the keywords that might be missing from your current SEO lineup.

While the tool is mainly targeted toward advertisers who wish to take advantage of the massive audience that Google has, it’s also a great tool for WooCommerce store owners who are looking for gaps in their keyword discovery.

It shows detailed information about keywords including estimated search volume, and the difficulty level.

Features:

• Estimate Search Volume: You can easily find out the average monthly search volume of the keywords to gauge their potential to bring traffic to the store.
• Simple Reports: The tool offers simple reports that present only the basic information about keywords.
• Plan Ad Campaigns: See the cost-per-click (CPC) to find the right keywords for executing high-performing ad campaigns for your store.

Pricing:

This tool is free to use. However, you need to have a Google Ads account to use Google Keyword Planner.

8. RankMath

RankMath is another WordPress SEO plugin that helps you optimize your WordPress website.

RankMath offers a lot of advanced features in the premium version, which also has a free version with a limited set of features.

You can set up the RankMath plugin more quickly in 6 steps as compared to the 12 steps required to set up the Yoast plugin. Compare that to just 4 steps when you opt for the AIOSEO plugin.

For more details, see our guide Yoast vs Rank Math vs All in One SEO.

Features:

• User Friendly: This plugin is user-friendly and offers powerful features for better store optimization.
• Content Analysis: This plugin analyzes posts and pages to identify areas for improvement.
• Keyword Placement: you can see immediate indications for the keyword placement opportunities.
• Complete Score: You get a score that signifies the status optimization of the pages and posts.

Rank Math Pricing:

The pro plan starts at $59 per year, and also offers a free lite version for those who are not ready to invest in the plugin.

9. Ahrefs

Ahrefs is a great SEO tool that is considered a great alternative to SEMRush. This tool is best suited for analyzing website keywords and carrying out effective competitor analysis.

Using this tool, you can check out where your target audience is coming from and how you can improve the store’s SEO to get more sales.

In addition, Ahrefs lets you take advantage of the opportunities of finding the right keywords that could potentially increase the volume of the store traffic and sales.

Ahrefs and SEMRush both are the best SEO tools that you can use and identify your target audience.

Features:

• Traffic Estimation: This plugin gives you a pretty accurate estimation of the competitor traffic that helps you choose the topics focusing on the right keywords
• Site Explorer: This feature allows you to check competitors' content and understand the structure that is driving the volume of the traffic on their website.
• Relevant Link Building Opportunities: Use Ahrefs to discover thousands of relevant opportunities for link exchange.
• Backlinks checker

Ahrefs Pricing:

The Lite plan starts at $99 per month.

10. Yoast SEO

Yoast SEO is a respected plugin with over 13 million users and high ratings on WordPress.org.

This plugin makes it easy to optimize pages for SEO. Like All in One SEO it includes readability analysis. And it provides all the advanced features you'd expect from a top SEO plugin.

Visit the online Yoast Academy for structured learning paths in SEO.

Features:

• Schema generator: Easy way to turn your web pages into rich snippets.
• Internal linking tools: Get recommendations for links and a simple way to add them.
• Keyword position tracker: Via an integration with Wincher.
• Social media previews: Gives you control over how your pages appear in social media platforms.
• Content update prompts: Flags content that hasn't been updated in 6 months.

Yoast SEO Pricing:

Yoast Premium costs $99/year.

For more details, check out our article, Yoast WordPress SEO.

What’s the Best SEO Plugin for WooCommerce?

We have shown you some of the best WooCommerce SEO plugins and tools that you can use to make your store more SEO-friendly and get more traffic and sales.

However, if you’re still unable to choose the right plugin for your store, we recommend the AIOSEO plugin. With the easy setup wizard and intuitive interface, this plugin delivers results. It offers best-in-class features and advanced tools that you can use to give your WooCommerce store a serious edge.

Additional WooCommerce SEO Plugins to Consider

• SEOPress has high ratings on WordPress and everything you need to optimize meta data and web pages. An added plus is it will automatically add alt tags and descriptions to your images. Pricing starts at $49/year.
• WP Rocket – Load time directly impacts SEO. So get your product images optimized for better user experience and higher conversions. Pricing starts at $59/year.

Bonus Tips for WooCommerce Site SEO

With your WordPress website attracting more visitors, get ready to capture contacts and make sales with these proven plugins.

• WPForms – Powerful and intuitive, this top form plugin starts at only $49.60/year. And it comes with lots of pre-made templates.
• OptionMonster – Easy to configure, OptinMonster is one of the best ways to get more subscribers and sales. Starts at $9/month (billed annually).
• TrustPulse – Get an immediate boost in sales with social proof. Starting at $5/month (billed annually) TrustPulse provides real-time displays of customer purchases.

Q&A on Best WooCommerce SEO Plugins

Now that we've covered some of the best search engine optimization plugins, here are some FAQs we received on the topic.

WooCommerce Resources

• Setting the SEO for WooCommerce Content
• How to Add WooCommerce Product Attributes to SEO Title or Meta Description
• How to Add Product Review Schema in WordPress
• How to Add Product Rich Snippets in WordPress
• How to Fix Missing Schema Properties for WooCommerce Products
• How to Use Google Business Profile to Boost Local SEO
• How to Find and Fix Broken Links in WordPress

What's Next?

E-commerce SEO doesn't need to be hard. A premier plugin simplifies tasks and can help you reach your SEO strategy goals. And as you climb the SEO rankings, your WordPress website will capture more conversions and sales.

We hope this article helps you to find out the best WooCommerce SEO plugin for your store. Next, explore What are Paid Links in SEO and Should You Use Them? And learn 7 SEO Secrets the pros use to drive organic traffic and revenue.

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Kato Nkhoma Content Writer

Kato is one of those rare unicorns born with a pen in his hand—so the legend says. He’s authored 2 books and produced content for hundreds of brands. When he’s not creating content for AIOSEO, you’ll find him either watching tech videos on YouTube or playing with his kids. And if you can’t find him, he’s probably gone camping.

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