How a Business Phone System Grew Traffic by 1,085% in 6 Months
https://aircall.io/
Stats
110.3K to 1.3M Monthly Visits
Industry
SaaS
Niche
Cloud Phone System
Reporting Date
April 2025
What kind of SEO strategy drives organic traffic from 110.3K to 1.3M visits in just 6 months?
For Aircall, it was a focused approach to content creation and targeting specific search queries. This business communication platform exploded traffic over a few months, reaching more than 10X the site visitors than usual.
In this SEO case study, we’ll take a deep dive into the content strategy and optimizations that fueled Aircall’s rapid ascent.
You'll learn how to apply these proven tactics to your own website and get WordPress tools that can empower your SEO efforts.
Let’s get started.
In This Article
The Catalyst: How Aircall Reached 1.3M Monthly Visits
TL;DR: Aircall achieved a phenomenal 1,085% organic traffic increase, growing from 110.3K to 1.3M monthly visits in 6 months. This growth was mainly fueled by creating highly targeted landing pages for U.S. area codes, which now generate 96% of organic traffic. They also boosted visibility in People Also Ask with FAQs and schema markup, and optimized for AI Overviews by focusing on readability and content quality.
1. Area Code Landing Pages Capture 96% of U.S. Traffic
Aircall understand that many of its customers need business phone numbers linked to specific area codes. To address this need and captured related search traffic, they launched a hyper-targeted content strategy.
Beginning in December 2024, Aircall started creating dedicated landing pages for specific U.S. area codes.
Each page serves as a comprehensive resource for that particular area code. It details the geographical regions the area code covers, addresses common FAQs, and outlines how users can acquire a phone number with that area code using Aircall's services.
By April 2025, they had published around 70 of these area code pages.
The effect on rankings and traffic was immediate.
As I'm analyzing this site in April, area code landing pages generate 96% of all organic traffic from the United States.
And these rankings didn't happen by chance — it's a direct result of how well these pages are optimized using on-page SEO.
On-page SEO is the practice of optimizing elements on a web page to help it rank higher in search results.
For these Aircall area code pages, strong on-page SEO was crucial for signaling to Google exactly what each page is about and that it's highly relevant for someone searching for information on a specific area code.
Key on-page SEO elements Aircall optimized include:
- Compelling Title Tags: Crafting unique and keyword-rich SEO titles for each page that appear in search results.
- Relevant Meta Descriptions: Writing engaging meta descriptions that summarize the page's content and encourage users to click from SERPs.
- Strategic Headings: Using headings and subheadings (H1, H2, etc.) to structure the content logically.
- Keyword Integration: Naturally incorporating the specific area code and related terms throughout the page's content, demonstrating relevance to search queries.
- Clear URL Slugs: Using clean, readable URL slugs that include the area code, making the web address informative for both users and search engines.
Here, we can see some of these optimizations for the 929 area code page:
Note: The above screenshot was taken using the All in One SEO Analyzer by AIOSEO. This free Chrome extension provides a quick and user-friendly SEO analysis of any website.
By following these SEO best practices, Aircall made it easy for search engines to:
- Understand what their pages were about
- Rank them when users searched for relevant queries
Overall, this content strategy was the main driver of Aircall’s newfound visibility and organic success.
Why This Matters:
Aircall's area code page strategy illustrates the impact of highly targeted content:
- Niche Dominance: Creating dedicated pages for specific queries allows you to dominate search results for those particular topics.
- High-Intent Traffic: Users searching for specific area codes have a clear need and are often closer to making a decision, leading to more qualified traffic.
- Directly Meeting User Needs: By providing comprehensive information about a specific area code and a clear solution (getting a number), Aircall directly addresses user needs, improving user experience.
- Scalable Content Model: Once the framework for these pages was developed, Aircall could replicate the process for other area codes, rapidly expanding their content offering.
Aircall's success demonstrates how identifying specific search niches and creating tailored content is a highly effective strategy for driving traffic.
How to Create Targeted Landing Pages:
Want to achieve similar results with targeted landing pages? Here’s a strategic approach:
- Identify specific user needs. Pinpoint specific problems or question your audience has that you can address in your content.
- Conduct keyword research. Drill down into the exact keywords and phrases people use when searching for solutions related to those needs.
- Develop comprehensive, people-first content. Create individual pages that provide in-depth information and align with the search intent of each keyword.
- Explain your value proposition. On each page, clearly articulate how your product or service is the ideal solution for the specific need being addressed.
- Implement strong on-page SEO. Optimize each page for its focus keyword, including in titles, headings, content, and metadata.
- Have a clear call to action (CTA). Make it easy for users on these pages to take the next step, whether it's getting more information, signing up, or contacting you.
By focusing on creating high-quality, targeted landing pages, you can attract qualified traffic and improve conversion rates.
Recommended Reading: How to Find Low Competition Keywords That Drive Conversions
On-Page SEO Tools:
Creating great content and optimizing for search engines can feel like a tall order.
But with All in One SEO, the leading SEO plugin for WordPress, it's a walk in the park. AIOSEO has a built-in TruSEO tool that gives you real-time feedback on your on-page optimizations.
You’ll get a handy Focus Keyword Checklist that looks for your primary keyword in the most critical areas. If it’s missing, you’ll notice a red “X” and a prompt for how to make improvements.
This tool makes on-page SEO a breeze and helps increase the visibility of your content in search results.
Now, let’s look at another strategy Aircall used to stand out in SERPs.
2. FAQs & Schema Markup Triple People Also Ask Rankings
Aircall didn't stop at just creating comprehensive pages for each area code. They also made sure these pages provided quick answers to common questions their potential customers might have.
At the bottom of each area code page, Aircall includes a section dedicated to Frequently Asked Questions (FAQs).
These questions are specific to that area code, like “What is the history of the [Area Code]?” or “Why use a [Area Code] phone number?”
Providing these FAQs directly on the page makes it easy for users to find answers without leaving the site.
To help search engines understand these questions and answers even better, Aircall uses FAQ schema markup.
Think of schema markup as a special language you add to your website's code that tells search engines exactly what kind of content is on the page. FAQ schema specifically tells Google, “Hey, this part is a question, and this part is the answer.”
This combination of user-friendly FAQs and schema markup led to a significant win for Aircall in Google's search results.
They saw a huge jump in their rankings in the People Also Ask (PAA) box.
This area of the SERP provides questions related to the initial search query. Users can expand these questions to reveal the answer directly in search results.
In October 2024, Aircall had only around 600 rankings in PAA. But by April 2025, that number had skyrocketed to 8.9K rankings.
Even more impressive is that 82% of these new PAA rankings came directly from the area code landing pages, showing how effective adding FAQs with schema was for this specific content.
Why This Matters:
Using FAQs with schema markup offers several SEO advantages:
- Win People Also Ask Spots: It greatly increases your chances of appearing in the PAA box, giving you extra space in search results.
- Help Google Understand: Schema markup makes it easy for search engines to recognize questions and answers on your page.
- Answer User Questions Quickly: PAA rankings allow you to answer potential customers' questions right in the search results.
- Show Your Expertise: Ranking in PAA helps position your website as a helpful and knowledgeable source for specific topics.
Aircall's success shows that adding FAQs and using schema is a powerful way to get more visibility in search results and help users find the information they need.
How to Optimize for People Also Ask:
Want your content to show up in the People Also Ask box? Here’s how:
- Find common questions. Research questions people ask about your topics (check Google, competitor sites, or use keyword tools).
- Add FAQs to pages. Create a section on your web pages with these questions and clear, short answers.
- Use question headings. Format each question using a heading tag (like H2 or H3).
- Add FAQ schema. Use FAQ schema markup on your page to tell search engines about your Q&A content.
- Keep answers simple. Write answers that are clear, direct, and relatively short.
These steps help structure your content in a way that Google likes to feature in PAA.
For a more in-depth tutorial, check out this article: How to Optimize for Google People Also Ask.
Schema Markup Tools:
AIOSEO's Schema Generator makes adding FAQ schema to your WordPress pages easy. All you have to do is locate FAQ in the Schema Catalog, and click the plus (+) button.
AIOSEO will automatically generate FAQ schema for your page.
You can also use FAQ blocks directly in the WordPress Editor. (I prefer this method because I find it fits into more workflow a bit easier, but they both work.)
If you add the FAQ block, AIOSEO will prompt you to write your question and answer. Super simple.
Let's now explore how Aircall is also optimizing for a newer part of search results: AI Overviews.
3. High-Quality, User-Focused Content Wins AI Overviews
The way people search is changing, and Google is now showing AI-generated summaries called AI Overviews at the top of many search results.
These summaries accumulate content from various sources, which users can explore by clicking Show more.
Aircall has been successful in getting their content featured in AI Overviews, with 1.7K rankings in this section by April 2025.
Aircall optimizes for AI Overviews by focusing on creating content that is easy for both people and AI models to understand. They do this in a few key ways:
- High-Quality Content: They create content that is accurate, complete, and trustworthy. AI models learn from good content, so Aircall aims to be a reliable source for what they cover.
- Content Matches Search Intent: Aircall makes sure their content answers what someone is searching for. If someone searches “how to get a business phone number,” the page provides a clear answer. This helps AI models find the main point and summarize it correctly.
- Focus on Readability: Aircall makes their content easy to read and understand. They use things like clear subheadings, short paragraphs, and simple language. These readability steps help AI models (and users) quickly scan the content, understand the key points, and extract the most important information.
Why This Matters:
Here’s why optimizing for AI Overviews is important for today's search landscape:
- Top of Search: AI Overviews appear right at the top, making your content highly visible if featured.
- Relevant in New Search: As Google uses more AI, optimizing for AI Overviews helps you stay relevant and seen.
- Shows Authority: Being featured can make your website look like a trusted source of information.
- Can Generate Clicks: Even if someone reads the summary, they can click your link for more details.
How to Optimize Content for AI Overviews:
Want to give your content a better chance of appearing in AI Overviews? Focus on these simple things:
- Make great content. Write accurate, helpful, and trustworthy information about your topics.
- Match what people search For. Understand why someone is searching and give them exactly the information they need.
- Write clearly. Use simple words, short sentences, and break up text with headings and lists.
- Answer questions directly. If your content answers questions, make the answers easy to spot and understand.
- Build trust. Make sure your website shows that you are an expert and a reliable source.
Good quality and easy-to-read content are your best friends for AI Overviews.
Content Optimization Tools:
AIOSEO has tools that help you create content that's good for users and AI Overviews, especially with readability.
AIOSEO's Readability Analysis (part of TruSEO) is super helpful here. You'll get a user-friendly checklist that lets you know how easy your content is to read.
TruSEO provides real-time feedback when you're missing the mark. It also takes you exactly where you should make the adjustment in your content by clicking the eye icon.
Another great content optimization tool is AIOSEO’s AI Writing Assistant. This tool integrates with your SEOBoost account to provide SEO feedback as you write.
I really like the Overview Dashboard because it guides your content creation efforts for your specific keyword. You’ll get a grade summary that compares your content to top-ranking competitors, word counts, and readability levels.
This makes it much easier to understand what type of content Google likes to serve in search results, and maybe even land you in an AI Overview.
Standout SEO Wins
Beyond their main growth strategies, Aircall also uses another SEO best practice to help users and search engines explore their content.
Internal Links Support SEO & Conversions
Aircall takes advantage of the fact that their area code pages generate a significant amount of traffic. To turn these site visitors into potential customers, Aircall uses feature segments and internal links to introduce them to their services.
In the screenshot below, we see how an area code page has a segment that links to Aircall’s most popular features.
Think of this strategy like guiding someone through a store.
The area code pages are like the entrance, where lots of people come in looking for something specific (an area code).
Then internal links to gently guide these visitors to other “sections” of the store—pages that explain their product, show prices, or let you buy the service (aka, the counter.)
Adding these internal links helps in a few key ways:
- Guides the User Journey: It makes it simple for someone who landed on an area code page to explore Aircall's website and move through the steps towards becoming a customer.
- Increases Chances of Conversion: By linking directly to product, pricing, and sign-up pages, Aircall makes it easy for interested visitors to take the next step.
- Spreads SEO Power: When popular pages (like the area code pages) link to other pages, it can help those linked pages show up better in Google too. It's like sharing some of their SEO “power.”
- Helps Google Understand: Internal links help Google understand how the different pages on Aircall's website are connected and what the main topics are.
Ultimately, it's a smart internal linking strategy that's aids in search engine navigation and boosts sales.
Tool: Link Assistant helps you find and add internal links easily in WordPress. When you’re working in the WordPress Editor, scroll down and click the Link Assistant tab. Then, select Link Suggestions. AIOSEO’s AI-powered Link Assistant will you inbound and outbound internal links that you can add with the click of a button.
Overall, Link Assistant makes building internal links across your website faster and stress-free.
Takeaways
Our analysis of Aircall's SEO revealed growth strategies that are relatively easy to replicate.
Let's review which strategies to consider adopting for your website and others that could use improvement.
Top 3 Strategies to Emulate
- Develop hyper-targeted content by identifying your customers' needs. When creating new content, start by identifying specific problems or questions your audience has. Then, conduct keyword research to understand the terms they use when searching for solutions. Create dedicated landing pages that address these needs and incorporate keywords naturally. This approach will ensure your content creation efforts align with your audience and bring qualified traffic to your site.
- Amplify your content's visibility by leveraging FAQs with schema markup. Research common questions related to your core topics, often found in the “People Also Ask” section of search results. Integrate these questions onto relevant pages and provide clear, concise answers. (You can expand later in the copy.) Finally, implement FAQ schema to communicate this information to search engines in a way they easily understand.
- Prioritize high-quality, user-centric content above all else. Focus on delivering accurate, trustworthy information that aligns with search intent. Enhance readability by using clear subheadings, short paragraphs, and simple language, making it easy for users and search engines to grasp key information. By writing with users in mind, you will structure your content logically and naturally, leading to an improved user experience. Strong engagement metrics earn rankings and SERP features, like AI Overviews, from Google.
Bottom 3 Strategies to Reconsider
- Exceeding character limits for page titles. The title of your web page is what shows up in search results. If it's too long, Google will truncate it, meaning important words might not be seen. To avoid this issue, keep your SEO titles under 60 characters. This ensures users can see the full text and may increase clickthrough rates. I recommend using a SERP preview tool to see how your metadata looks before publishing.
- Forgetting to set H1 tags for some pages. The H1 tag is the main title of your page. It's usually the biggest heading and tells both people and Google what the page is about. It's extremely important for SEO and making your page easy to understand right away. While most of Aircall's pages have them, missing H1s on even a few pages is a missed opportunity. Make sure every important page on your website has one clear H1 title. TruSEO checks your H1 tags and notifies you if it's missing.
- Having thin content on your website. Sometimes, certain pages on a website might not have much text or information. This is referred to as “thin content.” For search engines like Google, pages with more helpful and detailed content are generally seen as more valuable. While Aircall excels with certain pages, like their area code guides, others could benefit from more text. To check for thin content, you can use AIOSEO's AI Writing Assistant. It checks the word count of top-ranking results, so you can aim for the same amount.
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Dominate Your Niche & Conquer SERPs With AIOSEO
Aircall's success story demonstrates the power of a focused and well-thought SEO strategy. By creating valuable content, optimizing for search intent, and embracing AI Overviews, they've achieved remarkable visibility.
You, too, can implement these winning strategies and unlock similar potential for your WordPress site.
And with All in One SEO, it's easier than ever.
AIOSEO is the best SEO plugin for WordPress. It has over 3 million active users and thousands of 5-star reviews. You'll get all the tools you need to create SEO-friendly content that users love and keeps you ahead in the evolving search landscape.
AIOSEO streamlines many of the strategies Aircall used, from optimizing on-page SEO to implementing schema.
Here are some customer-favorite tools that can help you implement their winning strategies:
- TruSEO Score: Level up your content and go beyond a simple pass or fail. TruSEO analyzes your on-page SEO, giving you actionable insights to maximize your content's reach.
- Rich Snippets Schema: Win more rich results with AIOSEO’s user-friendly Schema Generator. Just pick the schema type you want, and we’ll format the structured data properly for Google.
- FAQ Blocks: Add FAQs to your content to increase the likelihood of appearing in Google’s People Also Ask box. These results help boost brand awareness and increase clickthrough rates.
- AI Writing Assistant: Connect your SEOBoost account to AIOSEO to get content optimization suggestions directly in the WordPress Editor. You’ll get real-time feedback to improve your content’s visibility in search engines.
- Link Assistant: Get link suggestions, edit anchor text, and add internal links to your content in just 1 click. Link Assistant helps you effortlessly build a better linking strategy.
- Cornerstone Content: Mark your most important pages as cornerstone content to make internal linking a breeze. This tool works with Link Assistant to streamline your link-building strategy.
- Author SEO: Create powerful author bios that showcase your experience and expertise. This addon aligns your content with Google E-E-A-T guidelines and builds trust with readers.
