How to Verify your Website with Pinterest

How to Verify Your WordPress Website With Pinterest (Step by Step)

Do you want to know how to verify your WordPress website with Pinterest?

Pinterest is the world’s third-largest search engine after Google and YouTube. By verifying your website on Pinterest, you can drive more organic traffic from Pinterest to your site.

In this tutorial, we’ll show you how to easily verify your website on Pinterest.

So let’s dig in.

Why Should You Verify Your Website on Pinterest?

Verify your WordPress website with Pinterest

Pinterest is mostly used by people who are searching for visual content to discover new ideas, inspiration or learn something new.

As many as 450 million users prefer the platform to share images, GIFs, videos, and related types of visual content.

If your website focuses on visual arts such as photography or an eCommerce store, Pinterest can significantly increase your web traffic and brand visibility.

How to Easily Verify Your WordPress Site With Pinterest

We have created this simple tutorial that covers all steps of the process. If you want to jump straight to a specific step, you can use these quick links:

Step 1. Upgrade Your Pinterest Account to Business

First things first, you should upgrade your personal account to a Pinterest business account.

A Pinterest business account lets you gain access to a lot of Pinterest benefits that you wouldn’t have otherwise, including boosting brand authority, driving traffic, the ability to create and display ads, access to Pinterest insights, and more.

Best of all, Pinterest Business is free and easy to set up.

By default, all Pinterest account is a personal account. To claim your website on Pinterest, you’ll have to switch your personal account to a business account.

Switch From Personal to Business

Log in to your Pinterest account, go to the top right corner, and click the dropdown arrow.

Here you need to click the Convert to Business link.

Convert to business

On the next screen, you can see all the personal and business account features, with the business account offering more features.

Click to the Convert account

Next, click the Convert Account button. It will take you to a new screen where you need to create a business profile.

After that, add your business details such as business name, website, country, and language.

Build your profile

Next, you need to describe your business and the goals you wish to achieve with the Pinterest business account. These goals could be driving traffic to your site, generating more leads for your business, or more sales.

Describe your goal

On the next screen, you need to describe who you’re (choose from blogger, store owner, influencer), and click Next.

Describe your business

Now select Yes, if you wish to run ads on Pinterest. In our case, we’re selecting No because we don’t want to advertise at the moment. Click Next.

Running ads on Pinterest

Now Pinterest will ask you where you would like to start. Here we can see 3 options, including sharing ideas, claiming your website, and showcasing your brand.

For this tutorial, we’re selecting Claim your Website.

Claim your website

Now let’s move to the next step and see how you can easily claim your WordPress website on Pinterest.

Step 2. Claim Your Website on Pinterest

On this screen, you can see the Claim button next to the website. It will directly take you to the claim settings page.

Select website claim

After clicking the Claim button, Pinterest will show you a popup with the options for finalizing the claim process.

You can see 3 methods including:

  • Add HTML tag — simply add an HTML code snippet to your website <head> section.
  • Upload HTML file — download an HTML file and upload it to the root directory of your website.
  • Add TXT record — add a verification record to your domain host.
Choose how you want to claim

While you can opt for any of the three methods, we will use the first HTML tag addition method since it is the simplest of the three options.

Step 3. Add HTML Tag to Your WordPress Website

To add the HTML tag, you can install the All In One SEO plugin on your WordPress website. For more details, see the detailed guide on how to install a WordPress plugin.

AIOSEO plugin

Once you’ve done with plugin installation, you can verify your site with Pinterest using our Webmaster Tools feature. To do so, navigate to WordPress Dashboard » General Setting » Webmaster Tools and select the Pinterest Site Verification.

AIOSEO webmaster tools

Once selected, the verification tab will appear on the same screen. Here you need to copy the code from Pinterest and paste it into the Pinterest Verification Code. Click Save Changes.

Pinterest verification code

Go back to Pinterest and click Continue.

Click to the continue button

Next, Pinterest asks you to verify your website by adding your site link. Once added, click Verify.

Click to the Verify button

It will take a few seconds to finalize the process. Once verified, you will see the verification message.

Verification in Progress

Congratulations! Your website has now been claimed successfully.

We hope this article helped you verify your WordPress website with Pinterest. Use this tutorial, and it’ll help drive more referral traffic to your website, boost engagement, and build your brand at rocket speed.

You may also want to check out our post on how to integrate social media into your website and how to best optimize your images in WordPress.

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author avatar
Saud Razzak

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4 comments on “How to Verify Your WordPress Website With Pinterest (Step by Step)

  1. I missed the claim your website step when setting up my profile on Pinterest, how do I go back to that step so I can claim my website