How a Mental Health Platform Grew Traffic by 432% in 3 Months
https://medvidi.com/
Stats
30.3K to 160.9K Monthly Visits
Industry
Health & Medical
Niche
Telehealth
Reporting Date
October 2024
MEDvidi is an online health platform focused on mental health and emotional well-being. It offers patients virtual access to a team of licensed professionals and aids with conditions such as ADHD, anxiety, and stress.
In Q4 of 2024, MEDvidi has experienced rapid online growth. Its website generated 432% more organic visits over just 3 months.

This SEO case study explores the strategies contributing to MEDvidi’s growth, allowing you to pull inspiration for increasing your own website’s traffic.
In This Article
The Catalyst: How MEDvidi Reached 160.9K Monthly Visits
1. Demonstrating E-E-A-T With Expert-Vetted Content
The MEDvidi blog provides users with easy access to informational, health-related articles. This area of the website can be a first point of contact for new users or a helpful resource for existing patients.
MEDvidi publishes around 5 articles every week, creating a steady flow of fresh content.
Users are greeted by a quick snapshot of important details within each article, including:
- When the article was published or updated.
- Who wrote the article.
- Why users can trust the article’s content. (See second image.)

Each of these elements plays an important role for users and search engines.
The date communicates relevancy for the article’s content, showing it’s recent.
Seeing the authors is also trust-inducing, knowing that medical professionals are behind the content.
Users can also visit the author’s bio page and get additional information regarding their education, credentials, and experience.
Furthermore, each article has a reviewer, ensuring the content is accurate and trustworthy.
Finally, you’ll see a tag that says “Evidence Based.”
When users click this tag, they see the following message:

This strategy ensures that users feel confident digesting the information within MEDvidi’s blog posts.
It also points out that scientific references are available and linked to support their content, providing an additional layer of security.
Ultimately, these strategies help build trust with readers. It also showcases MEDvidi’s expertise and commitment to high-quality content.
All of these tactics align with Google’s concept of E-E-A-T, which stands for:
- Experience
- Expertise
- Authoritativeness
- Trustworthiness
Search engines and Google’s Search Quality Raters use E-E-A-T to assess content quality.
By showcasing elements in the E-E-A-T framework, you can potentially boost your website’s rankings and earn more visibility in search results.
Why this matters:
Optimizing for Google E-E-A-T can sound abstract, but really, it's just about demonstrating that you're qualified to write on a topic.
It's particularly important for Your Money or Your Life (YMYL) topics, which can have a real-life impact on a person's health, finances, or well-being. (MEDvidi falls into the category of a YMYL website.)
By prioritizing E-E-A-T, MEDvidi has positioned itself as a reliable source of health information. Some benefits of this include:
- Enhanced user trust
- Increased keyword rankings
- Improved niche authority
- Better brand awareness
How to optimize for Google E-E-A-T:
One of the easiest and most effective ways to optimize for E-E-A-T is to include author bios in your articles.
MEDvidi does this by including a snapshot view of the author and their title. They also link each author to a landing page that provides more in-depth details about their credentials.
This method is easy to replicate on your own website.
You can follow this tutorial for writing author bios that demonstrate E-E-A-T.
Some of the main points include:
- Adding credentials
- Writing in the first person
- Showcasing first-hand experience
- Linking to social media profiles
Tools for author SEO bios:
All in One SEO (AIOSEO) is a leading SEO plugin for WordPress. It has an Author SEO addon that makes writing powerful, search-engine-friendly author bios a breeze.
You can upload an author image, include their education and credentials, and add reviewers.

It’s very easy to use and allows you to showcase small bios on a web page and create author landing pages, as we saw for MEDvidi.
You get complete control over how much information you want to display and where you want to show it.
2. August Core Update Boosts Organic Visibility
MEDvidi’s E-E-A-T optimizations could have come into play during Google’s August 2024 core update.
This algorithm update addressed feedback from the September 2023 helpful content update (HCU).
Google’s John Mueller wrote, “This latest update takes into account the feedback we've heard from some creators and others over the past few months. As always, we aim to connect people with a range of high-quality sites, including small or independent sites that are creating useful, original content, when relevant to users' searches.”
While MEDvidi doesn't show signs of a negative impact from the September HCU, it does show a positive correlation between August's update and its keyword rankings.

In the above image, the first two icons in the red box represent the August core update. (It started in August and finished rolling out in September.)
Rankings started to increase during the initial roll-out month and continued during the following months.
While it’s impossible to say if the core update is the reason for MEDvidi’s recent uptick in SEO rankings, it’s certainly plausible.
MEDvidi's rich user experience, expert-vetted content, and educational articles within its niche make it even likelier.
Why this matters:
The August 2024 core update highlighted Google's continued focus on high-quality, user-centric content.
MEDvidi's alignment with these principles, particularly through its emphasis on E-E-A-T, likely contributed to its positive performance during this update.
This SEO success story demonstrates the importance of:
- Prioritizing user experience
- Creating people-first content
- Staying updated on algorithm changes
- Monitoring keyword rankings
How to monitor rankings and algorithm updates:
Google Search Console (GSC) is a free tool for tracking your website’s performance in search results. You can see which queries your website is ranking for, along with their impressions and positions.

If you notice a decline in performance in GSC, you can reference the Google Search Status Dashboard to see if a new algorithm update has been released.
Google recommends following these steps to see if an algorithm has affected your site:
- Confirm the core update is complete.
- Compare the correct dates.
- Analyze your top search queries and pages.
- Assess where the drop happened (web search, Google Images, News tab, etc.)
Tools for tracking SEO performance:
AIOSEO connects with Search Console to streamline the above process.
Search Statistics allows you to quickly understand and gain valuable insights into your site’s SEO.
The user-friendly dashboard displays your overall performance and provides Google Update markers, making it easy to see when an algorithm update could have impacted your site.

You can also use the Keyword Rank Tracker to monitor the organic performance of your keywords.
You’ll get key performance metrics (KPIs) and position tracking so you can easily see when a keyword starts to decline or improve.

3. FAQs Make Waves in People Also Ask
MEDvidi includes FAQs in many of its blog posts.
FAQs are a great way to provide quick and easy access to users’ most pressing questions.
It also allows you to recap key points and make additional keyword optimizations, which are beneficial for SEO.
Let’s look at one of MEDvidi’s FAQs as an example, paying particular attention to the third question.

A few things about MEDvidi’s FAQ style:
- They include the focus keyword in the FAQ title. (FAQS About “Lexapro and Zoloft”)
- Each question uses some variation of the focus keyword.
- The first sentence of the answer responds directly to the question and uses similar language.
- The answer is descriptive but not too long.
Ultimately, these optimizations have made it easy for search engines to crawl, understand, and index MEDvidi’s FAQs.
These FAQs frequently appear in Google’s People Also Ask (PAA) section, which provides users with questions related to their query.

In the example above, we see how Google uses an exact match of the earlier answer from one of MEDvidi’s FAQs.
The PAA box is an effective way to increase organic visibility, clicks, and traffic to your site.
MEDvidi’s optimizations were effective, generating 3.5K PAA rankings by October 2024.

Why this matters:
Incorporating FAQs into blog posts is a strategic move that can significantly enhance your visibility.
The format of FAQs aligns seamlessly with the Google People Also Ask box, making them an easy addition for search engines.
Websites featured in PAA are also viewed as more credible and trustworthy, enhancing brand reputation.
How to write SEO-friendly FAQs:
Let’s recap some of MEDvidi’s strategies for writing FAQs. Plus, we’ll throw in some of our own recommendations, too:
- Include keywords in every question.
- Write descriptive answers, but keep them short.
- Use FAQ schema markup to help search engines understand them.
- Optimize your on-page SEO so search engines have additional keyword signals.
Tools for FAQs:
With AIOSEO, you can add FAQ blocks to any WordPress post or page. Just locate the AIOSEO – FAQ block and add it to your content.

This feature is unique because AIOSEO will implement the FAQ schema automatically for your web page. This means you don’t have to create the schema markup yourself or touch code.
Schema markup allows search engines to understand your content more easily, which can lead to increased visibility and SERP features like PAA rankings.
4. Image Optimizations Unlock Google Image Packs
In addition to FAQs, images are another regular feature in all MEDvidi blog posts.
And rightfully so.
Images support a positive user experience and make your content more engaging.
They break up text, illustrate points, and create new ranking opportunities for your website.
If you’re writing content for your website, you’re probably already including them in your pages and posts.
But are you optimizing them for search engines?
Search engines can’t see images like you and me. They need text elements to understand them.
The process of making your images search-friendly is called image SEO.
MEDvidi demonstrates an understanding of image SEO by using the following optimizations:
- Creating unique infographics
- Writing descriptive alt text
- Implementing ImageObject schema markup
- Leveraging on-page SEO
Search engines have rewarded MEDvidi by ranking its images in the Google Image Pack.
This area of the SERP displays a small collection of images related to the user’s query, as shown below.

Ranking in the Image Pack also means you’re ranking in Google Images.
And with over 1 billion searches on Google Images every day, it’s more than a good place to rank.

Overall, these optimizations unlocked Image Pack rankings for MEDvidi for the first time.
It won 3.6K rankings in the Image Pack by October 2024.

Why this matters:
Optimizing images is a crucial SEO aspect that busy business owners often overlook.
However, image SEO is a valuable investment of time and effort.
Plus, it’s not that hard to do.
Let’s see how to optimize your images to rank in traditional search results and Google Images next.
How to optimize images:
This tutorial shows you how to do image SEO.
Here’s a quick review of some of the most important steps:
- Include your keyword in the image file name.
- Write descriptive alt text.
- Use image title tags.
- Include captions when appropriate.
- Implement image schema markup.
Tools for image SEO:
Image SEO can feel daunting when you’re short on time or have hundreds of images to optimize.
The good news is that AIOSEO can automate many of these optimizations.
Its image SEO feature allows you to use smart tag variables to customize and generate image elements, such as titles, captions, and alt text.

Standout SEO Wins
Before we conclude our case study of MEDvidi, I’d like to point out a final SEO technique they use:
Canonical Tags Prevent Duplicate Content Issues
Canonical tags are HTML elements that specify the primary URL for a set of similar pages. You'll often see them on pages with a filter in the URL and paginated pages.
The latter case is the most frequent use case for MEDvidi.
Paginated pages are a common feature on many websites, especially blogs. They allow you to break down long lists of content into smaller, more manageable pages.
However, if not handled correctly, paginated URLs can lead to duplicate content issues. This means the pages could compete against each other, confusing search engines and diminishing the efficacy of your SEO efforts.
To address this, MEDvidi uses canonical tags to specify the primary URL for each paginated series.
Here we see one of MEDvidi’s canonical tags on the blog:

Note: The above screenshot was taken from the All in One SEO Analyzer. This free Chrome Extension makes it easy to analyze competitors’ websites or your own.
This strategy ensures that search engines understand that the first page in the series is the most important and should be indexed.
Tool: You can easily customize and manage canonical URLs in AIOSEO Advanced Settings.

Takeaways
By analyzing MEDvidi's SEO strategy, we hope you've gained valuable insights to improve our own website.
Here are some key takeaways:
Top 3 Strategies to Emulate
- Optimize your content for Google E-E-A-T. The E-E-A-T framework aims to help website owners create people-first content. It's also what Google Search Quality Raters use to assess content quality. To optimize for it, you can use author bios that showcase experience and expertise, like MEDvidi. You can also cite credible sources and reference industry trends to build authority in your niche.
- Monitor algorithm updates and track keyword rankings. Stay informed about Google's algorithm updates and their potential impact on your website. Use tools like Google Search Console to track your keyword rankings and identify any fluctuations. (AIOSEO integrates with GSC, so you can monitor SEO performance in WordPress.) By understanding these trends, you can proactively adjust your SEO strategy to maintain or improve your website's visibility.
- Use strategic optimizations to extend rankings beyond traditional search results. Explore opportunities to rank in Google's featured snippets, People Also Ask, and image search results. By implementing techniques like schema markup and optimizing images, you can increase your website's visibility and attract more organic traffic.
Bottom 3 Strategies to Reconsider
- Writing non-descriptive anchor text. MEDvidi optimizes its anchor text more often than not, but sometimes, it slips through the cracks. Anchor text is the clickable text in a hyperlink. It should be relevant and descriptive to the linked page's content. Non-descriptive anchor text, like “click here” or “learn more,” doesn't provide any context to search engines and users. Avoid this language when possible, and write anchor text that’s more helpful to users. The AIOSEO image SEO tool can also generate anchor text automatically for you.
- Exceeding meta description character limits. Meta descriptions are brief summaries of a web page's content. They appear below the SEO title in search results and are important for your clickthrough rate (CTR). Search engines will truncate meta descriptions over 160 characters since there's not enough space in SERPs. This can result in incomplete information and reduce your CTR. To avoid this issue, use a SERP snippet tool to check your listing before publishing.
- Omitting title tags from image optimizations. Image titles appear when users hover or click on an image. They provide users and search engines with additional context about your image. MEDvidi doesn’t include them on their website, but they’re easy to include on your own. The aforementioned image SEO tool can generate image titles, saving you valuable time.
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Improve Your Keyword Rankings With AIOSEO
By following the strategies outlined in this case study, you, too, can grow your organic traffic.
And with All in One SEO, you can do it without years of SEO experience.

AIOSEO was designed to make SEO easy. It’s the best SEO plugin for WordPress and comes equipped with powerful, beginner-friendly tools. It also has advanced features that are ideal for experienced SEOs.
Here are a few customer favorites:
- Writing Assistant: Connect your SEOBoost account to AIOSEO to get content optimization suggestions directly in the WordPress editor. You’ll get real-time feedback to improve your content’s visibility in search engines.
- Author SEO: Create powerful author bios that showcase your experience and expertise. This addon aligns your content with Google E-E-A-T guidelines and builds trust with readers.
- Search Statistics: Track your website’s organic performance with comprehensive and easy-to-understand reports. Search statistics include content decay tracking, allowing you to reinvigorate a page when it starts to slip.
- Keyword Rank Tracker: Take control of your SEO performance and monitor keyword rankings directly in WordPress. This tool empowers you to have a constant pulse on your most important keywords, allowing you to adjust your strategy as necessary.
- FAQ Blocks: Add FAQs to your content to increase the likelihood of appearing in Google’s People Also Ask box. These results help boost brand awareness and increase clickthrough rates.
- Image SEO: Turn on automatic image alt text and title attributes with a single click. You’ll save time from manual entries while helping users and search engines understand your images.