Bing Webmaster Guidelines are instructions and recommendations provided by Bing, the search engine owned by Microsoft, to help website owners and marketers optimize their online presence and rank higher in Bing’s search results.

These guidelines cover various aspects including website structure, content quality, mobile-friendliness, relevance, and user experience, aiming to improve visibility and traffic from Bing’s organic search.

This guidance includes:

  • Sitemap guidelines
  • Including a robots.txt file
  • Submitting a Sitemap to Bing Webmaster Tools
  • Use of the IndexNow API to speed indexing of website changes
  • High-quality content that attracts organic backlinks
  • Avoiding orphan pages
  • Proper use of redirects
  • Optimizing images and video