Branded content refers to any form of content, such as articles, videos, or social media posts, created by a brand or company to promote its products or services while engaging and entertaining its target audience.
Some examples of branded content include:
- Blog articles and social media posts created by a brand to share news, be helpful, or entertain instead of directly promote products. For example, an appliance company could create articles that provide tips on organizing your home.
- Videos like a web series or YouTube videos that aim to amuse audiences while featuring a company's products or services. For instance, an automotive brand may create funny videos around car maintenance mishaps.
- Mobile apps, games, and other interactive content that increase brand visibility and user affinity in an unobtrusive way through the content experience. For example, a clothing brand could sponsor a gaming app, and users could unlock virtual branded clothes for their characters.
- Consumer magazines, photos, illustrations, or data visualizations featuring branded products from sponsor companies. A technology company could sponsor detailed charts about new tech trends.
In short, branded content allows companies to provide value, engagement, and subtle branding to potential customers through useful and entertaining content experiences. The brand itself is integrated organically in the content.