SEO case studies to inspire and improve your strategy.

23 SEO Case Studies to Improve Your Strategy in 2026

Are you looking for the best SEO case studies to inspire and improve your marketing strategy in 2026?

SEO case studies are the ultimate way of finding out what works (and what doesn't) to climb search results.

Join me as I share 23 real-life examples of SEO strategies that cut through the noise and yield results.

What Is an SEO Case Study?

An SEO case study analyzes how businesses transform their online presence using search engine optimization (SEO). It uses real-life examples to showcase specific SEO strategies and their effect on a website's rankings and traffic.

How Can SEO Case Studies Help Me?

SEO case studies are one of the best ways to learn what strategies move the needle. They act like blueprints for the digital landscape, demonstrating the techniques behind top-ranking websites.

This is important for website owners because once you know what works, you can replicate those strategies to grow your traffic.

23 SEO Case Studies for 2026

Ready to learn from the best?

These websites use strategies that work—and these SEO case studies prove it.

1. Visit Atlantic City (Travel & Tourism)

Chart of Visit Atlantic City's year-over-year organic traffic Growth.

Visit Atlantic City is the official tourism website for Atlantic City, New Jersey. It serves as a comprehensive travel guide, providing visitors with information on attractions, dining, events, and accommodations to enhance their experience in the iconic seaside city.

Key Growth Contributor

Visit Atlantic City saw a massive 661% year-over-year (YoY) increase in organic traffic by consolidating multiple websites into a single, authoritative domain. By using 301 redirects to funnel traffic from secondary sites like atlanticcitynj.com, they centralized their SEO authority. This strategy, combined with a new “Things to Do” section, now generates 48% of all organic traffic for the site.

👉 Read the full SEO case study here: Visit Atlantic City 717% Traffic Growth YoY

2. Northeast Medical Group (Medical)

Chart of Northeast Medical Group's traffic growth year over year from 41.2K to 410.3k monthly visits.

Northeast Medical Group is a health network based in the Northeast United States. It provides a wide range of medical services across more than 130 practice locations, focusing on delivering high-quality patient care and accessible health information.

Key Growth Contributor

Northeast Medical Group achieved a staggering 893% YoY increase in organic traffic largely driven by a single high-authority article. By targeting specific health-related questions with in-depth content, this one piece of content now generates 84.4% of their total site traffic, attracting over 250K monthly visits. Their success was further amplified by capturing Google AI Overviews, which alone drive 8.3K visits per month.

👉 Read the full SEO case study here: Northeast Medical Group 893% Growth YoY

3. DreamBox (Education)

Growth chart of Dreambox's organic traffic increase in just 3 months.

DreamBox is an online learning platform that provides personalized math and reading programs for K-12 students. By combining a rigorous curriculum with a motivating, game-like environment, DreamBox helps students understand core concepts and develop critical thinking skills.

Key Growth Contributor

DreamBox exploded its organic traffic by 733% in just 3 months, growing from 226.9K to 1.9M monthly visits. This surge was driven by a shift from branded queries to a broad content strategy focused on non-branded math resources. By expanding their “/math” subdirectory from 44 to 183 URLs, they successfully captured a wider audience, with non-branded search now accounting for 92% of their total organic traffic.

👉 Read the full SEO case study here: DreamBox 733% Growth in 3 Months

4. Bloom & Wild (Ecommerce & Retail)

Growth chart of Bloom & Wild's organic traffic growth from February 2024 to February 2025.

Bloom & Wild is a UK-based online florist that has redefined the flower-gifting experience with its “letterbox flowers” concept. Beyond its innovative delivery model, the company has established itself as a digital leader in the floral industry, providing expert advice on flower care, arrangements, and gifting.

Key Growth Contributor

Bloom & Wild achieved a remarkable 472% year-over-year increase in organic traffic by cultivating a blog strategy that now drives a staggering 96% of their total organic traffic. In a single month, 48 of their top 50 traffic-generating pages were blog posts. By creating content that answers specific user questions about flower types and care, they grew their visibility to over 3.5M monthly visits and rank for more than half a million keywords.

👉 Read the full SEO case study here: Bloom & Wild 472% YoY Growth

5. Flyhomes (Real Estate)

Chart of Flyhomes organic traffic growth.

Flyhomes is the world’s first AI-powered home search platform. It consolidates over 950 data points into a single, intuitive platform to help buyers and sellers navigate the real estate market.

Key Growth Contributor

Flyhomes' remarkable organic growth can be attributed to a robust content strategy. Within a mere 3 months, the company expanded its website from a modest 10K pages to over 425K. This surge was driven by a focused effort on creating comprehensive housing-related guides. Among these resources, cost of living guides emerged as the standout performer. This content type generated 55.5% of all site traffic and attracted over 1.1M monthly visits.

👉 Read the full SEO case study here: Flyhomes 10,737% Traffic Growth in 3 Months

6. Brainly (Education)

Chart of Brainly's organic traffic growth year over year.

Brainly is an online education platform that leverages a peer-to-peer network for learning. Students can ask questions and receive help on homework from teachers and other students. The platform also recently welcomed AI technology, adding features like an AI Tutor and AI-generated study sets.

Key Growth Contributor

Brainly operates as a dynamic online learning forum where users can post questions and engage in peer-to-peer learning. Each question resides on its own landing page, resulting in a vast and ever-growing library of user-generated content (UGC). Over the past year, Brainly's popularity has surged, with users generating over 2M question landing pages. This content earned recognition from search engines, tripling Brainly's keyword rankings year-over-year.

👉 Read the full SEO case study here: Brainly 522% YoY Growth

7. ZOE (Mobile App)

Chart of ZOE's organic traffic growth from December 2023 to June 2024.

ZOE is a digital health platform that provides personalized nutrition programs. It offers at-home tests to analyze how users' bodies react to different foods. Users can access these insights via the mobile app to make informed dietary choices and speak with a nutritional coach.

Key Growth Contributor

ZOE utilizes image SEO to help search engines crawl and index its images. Since search engines can’t “see” images like you and me, ZOE provides context through descriptive alt text, keyword-rich file names, and informative title tags. These optimizations proved fruitful, with search engines rewarding ZOE with 72.1K image snippets (a type of SERP feature that shows an image next to the search result).

👉 Read the full SEO case study here: ZOE 754% Organic Growth in 6 Months

8. GameChampions (Esports)

Chart of GameChampions' organic traffic growth year over year.

GameChampions is an online social gaming platform that allows users to play games and monetize their experience. It hosts a variety of tournaments and league competitions, fostering a vibrant and engaged esports community.

Key Growth Contributor

Over the past year, GameChampions grew its content offering by tenfold. Blog posts emerged as the primary driver of success, generating 55.8% of all U.S. traffic. Search engines rewarded GameChampions' blog content with over 133.3K rankings, growing the brand's visibility with its target audience: online gamers looking to compete for cash.

👉 Read the full SEO case study here: GameChampions 10,015% YoY Growth

9. Adecco (Workforce Solutions)

Chart of Adecco's 3-month organic traffic growth.

Adecco is a global leader in workforce solutions with over 300 locations worldwide. It specializes in connecting employers with qualified job seekers, facilitating successful talent acquisition for businesses and providing career opportunities for individuals.

Key Growth Contributor

In a strategic move to enhance its global online presence, Adecco began consolidating its websites under a single domain in 2024. It migrated two country code top-level domains (ccTLDs) for Canada and the USA to a global top-level domain (gTLD; adecco.com). Permanent redirects ensured a seamless migration, transferring all SEO value and traffic to the new website. This transition marked a stronger, more unified online presence for Adecco's international visibility.

👉 Read the full SEO case study here: Adecco 381% Growth in 3 Months

10. Later (SaaS)

SaaS SEO case study of Later reveals 147% YoY growth.

Later is a leading social media management tool. It helps over 7 million users create, schedule, and share their content across all major social media platforms. Later has over 1.8K positive reviews on the Apple store and over 5K on Google Play.

Key Growth Contributor

Later added a Social Media Glossary with over 200 pages of content. The impact was immediate. Shortly after going live, these pages generated an impressive 60% of the site's total traffic.

👉 Read the full SEO case study here: Later 147% YoY Growth

11. MedPark Hospital (Medical)

Medical SEO case study of MedPark Hospital.

MedPark is a private hospital in Bangkok, Thailand. It caters to its local audience but also aims to become a global destination for medical tourism. It was recently awarded one of Thailand’s top 10 hospitals.

Key Growth Contributor

In a push to expand its local and international reach, MedPark Hospital tailored content to its Thai and global audiences. They did this by creating thousands of new pages in both Thai and English. Thailand traffic more than tripled keyword rankings YoY, while U.S. rankings went from non-existent to 206K keywords. English pages generated over a quarter million organic visits in the analysis month's traffic alone.

👉 Read the full SEO case study here: MedPark Hospital 523% YoY Growth

12. Transit (Mobile App)

Mobile app SEO case study of Transit.

Transit is a mobile app for public transportation. It provides real-time data on transportation lines, departure times, and delays. Transit covers over 300 cities worldwide and has over 10 million downloads on Android. It also ranks #4 in Apple navigation apps.

Key Growth Contributor

For most of the website's lifetime, Transit had under 300 pages on its site at any given time. Then, they accelerated their content production using programmatic SEO. Pages skyrocketed to 10-21K. These new landing pages highlight specific commutes using regional transportation methods, like buses, subways, and trains.

👉 Read the full SEO case study here: Transit 1,134% YoY Growth

13. Iowa Girl Eats (Food Blog)

Food blog SEO case study of Iowa Girl Eats.

Iowa Girl Eats is a gluten-free food blog by Kristin Porter. She started her blog in 2018 and received 1.5 million monthly organic visits in 2023. What’s even more impressive is that she reached this new traffic milestone in just 3 months.

Key Growth Contributor

Iowa Girl Eats' success lies on the search engine results page (SERP.) Thanks to a generous implementation of recipe and review schema markup behind the scenes, Porter won attractive recipe snippets on the SERP. Iowa Girl Eats is frequently featured in Google's recipe carousel, and her food images rank in Google image search.

👉 Read the full SEO case study here: Iowa Girl Eats 508% Growth in 3 Months

14. KrispCall (SaaS)

SaaS SEO case study of KrispCall.

KrispCall is a virtual cloud phone system. It offers a range of SaaS communication products, from a cloud telephony system to virtual phone numbers and call center software. KrispCall boasts a global customer base, with headquarters in Singapore and an additional office in Australia.

Key Growth Contributor

KrispCall leveraged programmatic SEO to create a landing page for every area code in the United States. They also included international area codes of some of their top traffic-driving countries. These pages had a dramatic effect, generating 82% of all U.S. traffic during the analysis month.

👉 Read the full SEO case study here: KrispCall 1,969% YoY Growth

15. Handle the Heat (Food Blog)

Food blog SEO case study of Handle the Heat.

Handle the Heat is a baking blog by Tessa Arias. She started the blog in 2009 after graduating from culinary school. Today, Handle the Heat has over 1,000 dessert recipes online. Tessa's blog stands out in the food blogging world because she infuses science into each recipe. Readers enjoy helpful baking tips that are backed by science and sweet-tooth-approved.

Key Growth Contributor

Handle the Heat had a two-fold primary reason for its SEO success. (1) Tessa's commitment to high-quality, comprehensive content in every blog post. (2) Google algorithm updates that rewarded Tessa's efforts with a boost in rankings. The full SEO case study dissects Tessa's content and shares the specific algorithm updates that elevated the blog's performance.

👉 Read the full SEO case study here: Handle the Heat 295% Growth in 6 Months

16. The Independent Pharmacy (B2C)

B2C SEO case study of The Independent Pharmacy.

The Independent Pharmacy is an online pharmacy based in Bristol, United Kingdom. It provides medical consultations, health advice, and prescriptions to ePharma shoppers. The site was launched in 2013 and is considered one of the leading UK online pharmacies today. It has over 19,000 online positive reviews and offers over 800 treatments.

Key Growth Contributor

The Independent Pharmacy leveraged FAQs to enhance its visibility on the SERP. They include FAQs on almost every landing page and implement FAQ schema markup behind the scenes. This strategic move proved pivotal, winning them 8.7K keyword rankings in the People Also Ask box during the analysis month. It also contributed to them surpassing over 1 million monthly visits.

👉 Read the full SEO case study here: Independent Pharmacy 634% Growth in 6 Months

17. Hawthorn (Local & Ecommerce)

eCommerce SEO case study of Hawthorn Mall.

Hawthorn is a Chicagoland mall located in Vernon Hills, Illinois. It's been a neighborhood staple for over 50 years and expanded into the online market in 2015. More recently, Hawthorn added an ecommerce platform in 2020. The blend of brick-and-mortar with ecommerce has been pivotal in Hawthorn's long-term success.

Key Growth Contributor

During the spring of 2023, Hawthorn added 51K new pages to its online shopping platform. This move tripled their keyword rankings (326K keywords) and triggered a jump in traffic. It also brought more non-branded traffic to the site than ever, effectively expanding Hawthorn's reach.

👉 Read the SEO case study here: Hawthorn Reached 252K Monthly Visits in 5 Months

18. All About Cookies (Web & Tech)

Web SEO case study of All About Cookies.

All About Cookies is an informational resource for online privacy and data security. They cover topics like identity theft prevention, antivirus protection, VPNs, and more. Tutorials and software recommendations are their main type of content, generating over half of site traffic.

Key Growth Contributor

All About Cookies added almost 600 new pages to its site. This new content was segmented into five distinct categories, each catering to a different stage in the marketing funnel. This comprehensive approach assured All About Cookies met the needs of each of its customers, regardless of where they were in their buying journey. It also contributed to an influx of new ranking keywords (approximately 259K).

👉 Read the full SEO case study here: All About Cookies 3,336% YoY Growth

19. Oxford English Dictionary (Publishing)

Publishing SEO case study of the Oxford English Dictionary.

Oxford English Dictionary (OED) is a prominent historical dictionary of the English language. It's a comprehensive guide to the meaning, history, and usage of over half a million words. The OED is widely recognized as the most complete collection of the English language.

Key Growth Contributor

For most of the website's lifetime, OED's content was locked behind a paywall. However, in 2023, they switched to a freemium model, adding free factsheets to the site. Factsheets are accessible to all users and search engines. This transition proved instrumental in OED's online presence. Factsheets account for 99% of all pages and are the primary driver of the site's organic traffic.

👉 Read the SEO case study here: Oxford English Dictionary 1,041% Growth in 6 Months

Read the full SEO case study here: Oxford English Dictionary 1,041% Growth in 3 Months

20. MESHKI (Ecommerce)

eCommerce SEO case study of MESHKI.

MESHKI is a popular Australian clothing brand. It features trendy women's designs and is frequently spotted on social media influencers. MESHKI has an international customer base and leverages three domains to target specific audiences (Australia, the United States, and the United Kingdom.)

Key Growth Contributor

MESHKI launched its third domain (meshki.co.uk), designed specifically to cater to UK customers. All three websites use a country code top-level domain (ccTLD) to signal their geographic locations to search engines. This decision allowed MESHKI to target traffic in each country, boosting rankings in their respective locations.

👉 Read the full SEO case study here: MESHKI 589% Growth in 3 Months

21. Golfer Geeks (Golf Blog)

Blog SEO case study of Golfer Geeks.

Golfer Geeks is a beginner-friendly golf blog. It was started in 2015 by Jamie Boudreaux, an entrepreneur and avid golfer. His goal? Share his love for the sport and help readers improve their game.

Key Growth Contributor

Boudreaux actively fought content decay (a natural decline in performance over time) by regularly updating his blog posts. This involved revisiting some of Golfer Geeks' high-performing content, such as product lineups and reviews. By infusing new material into older content, Boudreaux optimized for content freshness. This approach holds dual benefits for both users and search engines. It demonstrates that the content is still relevant today, making it more likely to maintain or improve its ranking.

👉 Read the full SEO case study here: Golfer Geeks 190% YoY Growth

22. Explore (Travel & Tourism)

Travel SEO case study of Explore.

Explore is a travel resource for planning trips. Just shy of accommodation bookings, it has everything globe-trotters need to choose and organize their next vacation. Explore provides destination recommendations, travel guides, planning tips, and more.

Key Growth Contributor

After a recent acquisition, Explore focused on its content strategy. They added thousands of new pages targeting long-tail keywords. These search queries are easier to rank for because there is less competition. They also have high conversion rates, making them ideal for websites looking to grow their traffic and revenue fast.

👉 Read the full SEO case study here: Explore Quadrupled Traffic in 10 Months

23. Wagering Terms (Sports)

Sports site SEO case study of Wagering Terms.

Wagering Terms is a digital glossary for sports betting terminology. It has an extensive catalog of key betting terms and phrases for both beginner and advanced bettors.

Key Growth Contributor

Leading up to its explosive organic growth, Wagering Terms had a simple approach to its content strategy: build out its glossary. They added around 1.5K new entries to the site in 6 months, and the results were immediate. Each month, organic traffic experienced significant growth. This effect snowballed into a record high of 42K monthly visits at the end of 2023. Ultimately, Wagering Terms proves that a simple concept, when done right, can lead to incredible results.

👉 Read the full SEO case study here: Wagering Terms 1,231% Growth in 3 Months

In the world of SEO, knowledge is power.

I hope these SEO success stories inspire you to unlock the full potential of your online presence. Each case study is a testament to the impact strong strategies can have on your growth.

To stay on top of the latest developments on SEO strategies and trending websites, I invite you to visit AIOSEO Trends, where I post new SEO case studies often.

AIOSEO Trends features new SEO case studies every week.

With AIOSEO Trends, you’ll learn:

  • Who’s dominating the SERP
  • What SEO strategies they used
  • How to replicate their success on your site

Plus, you’ll get the tips, tools, and resources you need to make these optimizations a reality.

So, what are you waiting for?

Let's make 2026 the year of higher rankings and more traffic!

Want to Try AIOSEO for Free?

Enter the URL of your WordPress website to install AIOSEO Lite.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

author avatar
Gabriela Jhean SEO Specialist
Gabriela is a creative and results-driven SEO specialist dedicated to helping small businesses stand out online. She contributes in-depth SEO case studies at AIOSEO Trends to reveal the winning strategies of top-ranking websites. In her downtime, Gabriela enjoys treasure hunting for antique jewelry.

Add a Comment

We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.