301 Moved Permanently (301 Redirect)

301 Moved Permanently is a HTTP status code that indicates a resource has been permanently moved to a new URL.

This technique for moving a URL permanently is called a 301 redirect.

When a browser requests a URL that returns a 301 redirect, it automatically goes to the new page provided by the redirect.

Some key things to know about 301 redirects:

301 Moved Permanently tells search engines and browsers this is the new permanent location. (However, 301 redirects can be altered by web administrators at any time.)
They pass on link equity and SEO value from the old URL to the new one. This helps maintain rankings and performance when content is moved.
They should only be used when the move to a new URL is permanent. Temporary redirects use other codes like 302 Found.
The redirect can be implemented on the web server using rules/configuration files or in the website code itself.
For WordPress, SEO plugins can be used to manage 301 redirects.
Using 301s properly helps avoid broken links, improves user experience, and maintains SEO.

The All on One SEO (AIOSEO) plugin provides a user-friendly way to manage 301 redirects without leaving the WordPress editor.