SEO Glossary

A navigational query is a type of search query made by a user with the intent of directly accessing a...

Negative SEO refers to the unethical practice of using various strategies to harm or decrease the search engine rankings of...

A niche is a specialized segment of the market that caters to a specific target audience with distinct needs or...

The noarchive tag is an HTML meta tag that instructs search engines not to cache or save a copy of...

A nofollow link contains an HTML attribute (rel=”nofollow”) that instructs search engines not to pass link equity or link juice...

The noindex tag is an HTML meta tag that instructs search engines not to index a specific web page in...

Non-branded search terms refer to keywords or phrases that do not specifically mention or include the name or brand of...

Not found (404) refers to an HTTP status code that indicates the requested resource or webpage could not be located...

Off-page SEO refers to the optimization activities that take place on sites other than yours, but which can improve your...

On-page SEO refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic in...

Open Graph tags are snippets of code that publishers can include on their websites to provide structured data about a...

Organic keywords refer to the specific words or phrases that users type into search engines when seeking information, products, or...

Organic search results refer to the unpaid listings on a search engine results page (SERP) that appear because of their...

Organic traffic refers to the visitors who arrive at a website through unpaid search engine results. When a user searches...

Orphan Pages refer to web pages that are not linked to by any other page on a website, making them...

An outbound link is a hyperlink that connects one website to another external website, allowing users to navigate away from...

Page speed refers to the time it takes for a webpage to fully load and display its content to the...

PageRank is an algorithm developed by Google co-founders Larry Page and Sergey Brin that measures the importance and authority of...

A pageview refers to the counting of a webpage being loaded or refreshed by a visitor's browser, indicating a single...

Pagination optimization refers to the process of improving the user experience and efficiency of navigating through a multi-page content or...