SEO Glossary
SEO jargon got you stumped? Our handy glossary explains common terms. Then optimize your site easily with our smart all-in-one SEO tool.
U
Universal Analytics
Universal Analytics is a web analytics platform developed by Google that enables businesses to collect, analyze, and interpret data from...
Urchin Tracking Module (UTM)
Urchin Tracking Module (UTM) is a method for adding parameters to URLs in order to track traffic sources, campaigns, keywords...
URL
A URL (Uniform Resource Locator) is a unique address used to locate and access a specific resource on the internet....
URL Parameters
URL parameters, also known as query parameters or query strings, are optional parts of a URL that pass additional information...
User-Generated Content (UGC)
User-generated content (UGC) refers to any form of content created and published by unpaid contributors or users of a platform,...
UTM Parameters
UTM parameters (also called UTM tags) are tracking codes added to URLs to track traffic sources, mediums, and campaigns in...
V
Vertical SEO
Vertical SEO refers to the optimizing a site for improved rankings within a specific industry or market segment. It involves...
View Page Source
“View Page Source” is a feature available in web browsers that allows users to see the HTML, CSS, and JavaScript...
W
White Hat SEO
White hat SEO refers to the practice of optimizing a website for search engines using ethical, transparent, and compliant methods...
WordPress
WordPress is a free, open-source content management system (CMS) that allows users to easily create, manage, and publish websites and...
WordPress.org vs. WordPress.com
WordPress.org is the open-source software that allows you to build and customize your own self-hosted website. On the other hand,...
WordPress Plugin
A WordPress plugin is a software addon that extends the functionality of a WordPress site. Plugins allow users to easily...
X
X-Robots-Tag
The X-Robots-Tag is an HTTP header used to communicate instructions to web crawlers and search engine bots regarding how they...
XML Sitemap
An XML sitemap is a file that lists all pages of a website, providing search engine crawlers with a roadmap...
Y
Yandex
Yandex is a Russian multinational technology company that operates a popular search engine and provides a wide range of online...
Yandex Webmaster Tools
Yandex Webmaster Tools is a free web service provided by Yandex, the largest search engine in Russia and several other...
YMYL
YMYL (Your Money or Your Life) is a term coined by Google to describe web pages or topics that could...
YouTube SEO Guidelines
YouTube SEO guidelines are a set of best practices and strategies designed to improve the visibility, reach, and engagement of...
Z
Zero Position
Zero position, also known as position zero or featured snippets, refers to the boxed search result that appears at the...