SEO Glossary

Crawl budget optimization is the practice of improving the efficiency of search engine crawlers (like Googlebot) in discovering and indexing...

Web crawling, also known as web scraping or spidering, is the process of automatically retrieving and extracting data from websites...

CSS (Cascading Style Sheets) is a stylesheet language used to describe the presentation and formatting of a document written in...

Data aggregators, in local SEO, refer to companies that collect and distribute business information and data to various online directories,...

The data-nosnippet meta tag is an HTML attribute that is used to prevent search engines from displaying a snippet or...

A dataset schema for websites refers to the structured representation of data attributes and their types, providing a standardized format...

De-indexing refers to the removal or exclusion of web pages or websites from search engine indexes, making them unable to...

A deep link refers to a hyperlink that directs a user not just to a website's homepage but to a...

Deep link ratio is a search engine optimization (SEO) metric that measures the proportion of pages on a website that...

Digital PR is the practice of using digital channels and strategies to build brand awareness, manage online reputation, and earn...

Direct Traffic refers to the visitors who arrive at a website by directly typing the website URL into their browser...

Disavowing backlinks is the process of telling search engines, particularly Google, to ignore certain inbound links (backlinks) to your website...

Discovered – not indexed refers to content or information on the internet that has been found or encountered but has...

A display ad refers to a visual advertisement that appears on websites, apps, or social media platforms to promote a...

DNS stands for Domain Name System, and it is a decentralized system that translates domain names into IP addresses, allowing...

A DNS (Domain Name System) record is an entry in a DNS database that maps a domain name to an...

A dofollow link is a type of hyperlink that passes link equity (also known as link juice) from one webpage...

The DOM (Document Object Model) is a programming interface for web documents that represents the structure and content of a...

Domain age refers to the length of time that a website's domain name has been registered and active on the...

Domain Authority Score, in Semrush, is a metric that measures the overall strength and credibility of a website. It takes...