SEO Glossary
SEO jargon got you stumped? Our handy glossary explains common terms. Then optimize your site easily with our smart all-in-one SEO tool.
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Backlinks Analysis
Backlinks analysis refers to the evaluation and assessment of inbound links pointing to a website from external sites. Analyzing backlinks...
Baidu Search Engine
Baidu is the dominant internet search engine in China. It retains a strong monopoly over search in China by aligning...
Baidu SEO Guidelines
Baidu SEO Guidelines refer to a set of rules and recommendations provided by the Chinese search engine Baidu to optimize...
Barnacle SEO
Barnacle SEO refers to the practice of optimizing online content to rank highly on search engine results pages by leveraging...
Below the Fold
Below the fold refers to the content on a website that is not initially visible on the screen and requires...
BERT
BERT (Bidirectional Encoder Representations from Transformers) is a deep learning algorithm developed by Google to better understand the context and...
Bing Places for Business
Bing Places for Business is a free online tool provided by Microsoft that allows businesses to manage their online presence...
Bing Webmaster Guidelines
Bing Webmaster Guidelines are instructions and recommendations provided by Bing, the search engine owned by Microsoft, to help website owners...
Bing Webmaster Tools
Bing Webmaster Tools is a free platform provided by Microsoft that features tools to help webmasters monitor, maintain, and optimize...
BingBot
Bingbot is the web crawler for Microsoft's Bing search engine. This bot indexes web pages in order to add them...
Black Box
Black Box, in the context of Google's search algorithms, refers to a complex system whose inner workings are not transparent...
Black Hat SEO
Black Hat SEO refers to unethical and manipulative techniques used to improve search engine rankings. These tactics violate search engine...
Blocked by Page Removal Tool
The “Blocked by Page Removal Tool' message in Google Search Console refers to pages or URLs that have been removed...
Blocked due to access forbidden (403)
The “Blocked due to access forbidden (403)” message in Google Search Console indicates that Googlebot has received a 403 HTTP...
Blocked due to unauthorized request (401)
“Blocked due to unauthorized request (401)” is a status message in Google Search Console that indicates Googlebot received a 401...
Blog
A blog is an organized, searchable collection of online articles presented in reverse chronological order. WordPress has greatly accelerated blogging...
Book Schema Markup
Book schema markup is a structured data format that allows website owners to provide explicit information about a book, including...
Bookmarks
Online bookmarks are a feature in web browsers and other software that allow users to save and organize links to...
Bounce Rate
Bounce rate, as measured by Google Analytics, is the percentage of all visits to your website that are: In Google...
Brand Awareness
Brand awareness is the extent to which consumers recognize and recall a brand, its products, or services. It is important...