SEO Glossary

Search engine poisoning (SEP) is a black hat SEO technique that involves manipulating search engine results pages (SERPs) to distribute...

Search intent, also known as user intent or query intent, refers to the underlying reason or purpose behind a user’s...

Semantic SEO refers to the practice of optimizing web content to align with the intent and contextual meaning behind search...

SEO forecasting is the process of predicting the potential impact of SEO efforts on a website’s organic search performance over...

Google’s Shopper Graph is a relatively new development that aims to better understand online shoppers and their behavior in order...

Short-tail keywords, also known as head terms or broad keywords, are search queries that consist of one or two general...

Technical SEO refers to the process of optimizing a website’s infrastructure, architecture, and backend to improve its visibility and ranking...

TikTok SEO (Search Engine Optimization) Guidelines refer to the best practices and strategies for optimizing your TikTok content to increase...

Topic clusters are a content marketing strategy that involves organizing content around a central theme or topic, known as a...

TrustRank is a search engine algorithm that measures the trustworthiness and authority of a website based on its relationship with...

Urchin Tracking Module (UTM) is a method for adding parameters to URLs in order to track traffic sources, campaigns, keywords...

A URL (Uniform Resource Locator) is a unique address used to locate and access a specific resource on the internet....

URL parameters, also known as query parameters or query strings, are optional parts of a URL that pass additional information...

User-generated content (UGC) refers to any form of content created and published by unpaid contributors or users of a platform,...

UTM parameters (also called UTM tags) are tracking codes added to URLs to track traffic sources, mediums, and campaigns in...

Vertical SEO refers to the optimizing a site for improved rankings within a specific industry or market segment. It involves...

“View Page Source” is a feature available in web browsers that allows users to see the HTML, CSS, and JavaScript...

White hat SEO refers to the practice of optimizing a website for search engines using ethical, transparent, and compliant methods...

WordPress is a free, open-source content management system (CMS) that allows users to easily create, manage, and publish websites and...

A WordPress plugin is a software addon that extends the functionality of a WordPress site. Plugins allow users to easily...