SEO Glossary

Latent Semantic Analysis (LSA) is a natural language processing technique that analyzes relationships between a set of documents and the...

Latent Semantic Indexing (LSI) is a mathematical technique used in natural language processing and information retrieval to identify patterns and...

Link juice, also known as link equity, refers to the value or authority that is passed from one web page...

Link velocity refers to the speed at which a website acquires backlinks over time. This metric indicates how quickly a...

A large language model (LLM) is a natural language processing (NLP) system trained on massive amounts of text data to...

Long-tail keywords are highly specific, niche search phrases, usually consisting of three or more words. These keywords often have lower...

Merchant listing schema is a type of structured data that allows businesses to provide detailed information about their products to...

A meta description is a brief summary of a webpage’s content. This description is typically displayed in search engine results...

Microsoft Clarity is a free, user behavior analytics tool that helps website owners understand how visitors interact with their web...

MySQL is an open-source relational database management system (RDBMS) that uses Structured Query Language (SQL) to manage and manipulate data...

NAP (Name, Address, Phone) in SEO refers to the consistent listing of a business’s basic information across the web. While...

Natural Language Processing (NLP) is a subfield of artificial intelligence (AI) that focuses on enabling computers to understand, interpret, and...

Natural Language Understanding (NLU) is a subfield of Natural Language Processing (NLP) that focuses on enabling computers to comprehend and...

Navboost was an algorithm launched by Google in the early 2000s to determine the relevance and importance of a webpage...

A nofollow link contains an HTML attribute (rel=”nofollow”) that instructs search engines not to pass link equity or link juice...

Off-page SEO refers to the optimization activities that take place on sites other than yours, but which can improve your...

On-page SEO refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic in...

Organic search results refer to the unpaid listings on a search engine results page (SERP) that appear because of their...

PageRank is an algorithm developed by Google co-founders Larry Page and Sergey Brin that measures the importance and authority of...

Paid links are hyperlinks that a website owner or marketer purchases from another website to improve their site’s search engine...