SEO Glossary

Domain history refers to a comprehensive record of a specific domain name's ownership, registration details, and changes that have occurred...

A domain name registrar is a company or organization that facilitates the registration of domain names on the Internet. They...

Domain Rating Score is a metric developed by Ahrefs that evaluates the overall authority and strength of a website's backlink...

A doorway page is a web page designed to rank highly for specific search queries, often with little content value,...

DuckDuckGo is a privacy-focused search engine that offers anonymous browsing and emphasizes user data protection by avoiding personalized advertisement tracking.

Dwell time refers to the duration of time that a user spends engaging with a particular website or piece of...

A dynamic URL is a website address, or Uniform Resource Locator, that includes variable parameters and can generate different content...

E-commerce SEO refers to the practice of optimizing a website or online store in order to improve its visibility and...

E-E-A-T stands for Expertise, Authority, and Trustworthiness, and refers to the criteria used by search engines to evaluate the credibility...

Ecosia is a search engine that uses its profits to plant trees and support reforestation initiatives worldwide.

Edge SEO refers to optimizing and improving the search engine visibility and performance of a website at the edge of...

Ego bait refers to content that is created with the aim of appealing to an individual's ego in order to...

Email marketing is the practice of sending promotional or informational messages to a targeted group of people via email. This...

Engagement (metric) refers to the measurement and evaluation of the level of interaction, activity, and involvement of individuals with a...

Enterprise SEO refers to the strategic approach of optimizing a website or online presence for search engines, with a focus...

Event schema is a type of structured data markup used to provide search engines with detailed information about events mentioned...

Event tracking in Google Analytics is a method used to monitor and record specific user interactions on a website that...

Evergreen content refers to content that remains relevant, useful, and valuable to readers for an extended period, regardless of the...

Exit-intent™ Pop-Up is a targeted promotional message displayed to website visitors who are about to leave the site. It is...

External links are hyperlinks on a website that point to a page on a different domain. There are 2 types...