SEO Glossary

BERT (Bidirectional Encoder Representations from Transformers) is a deep learning algorithm developed by Google to better understand the context and...

Bing Places for Business is a free online tool provided by Microsoft that allows businesses to manage their online presence...

Bing Webmaster Guidelines are instructions and recommendations provided by Bing, the search engine owned by Microsoft, to help website owners...

Bing Webmaster Tools is a free platform provided by Microsoft that features tools to help webmasters monitor, maintain, and optimize...

Bingbot is the web crawler for Microsoft’s Bing search engine. This bot indexes web pages in order to add them...

Black Hat SEO refers to unethical and manipulative techniques used to improve search engine rankings. These tactics violate search engine...

A blog is an organized, searchable collection of online articles presented in reverse chronological order. WordPress has greatly accelerated blogging...

Buyer intent keywords signal some degree of commercial intent on the part of the searcher. Advertisers and content creators target...

The buyer journey refers to the process buyers go through when considering, evaluating, and making a purchase. Whereas the buyer...

A buyer persona refers to a fictional representation of an ideal or typical customer, based on thorough market research and...

A cache is a hardware or software component that stores data so that future requests for that data can be...

A call-to-action (CTA) is a prompt on a website that encourages visitors to take a specific action. CTAs are designed...

A campaign UTM (Urchin Tracking Module) is a set of parameters added to a URL that allows marketers to track...

A canonical tag is an HTML tag that is used to specify the definitive, or canonical version of a web...

Canonical URL refers to the preferred version of a webpage that search engines should index and display in search results....

Canonicalization, in the context of the internet, refers to the process of specifying the single, authoritative (canonical) version of a...

ChatGPT is an artificial intelligence chatbot created by OpenAI and launched in November 2022. It ‘s designed to have natural...

Cloaking is the practice of presenting different web page content to search engines than to human visitors. For example: a...

Content optimization refers to the process of refining and improving digital content, such as website pages, blog posts, and social...

Crawl budget refers to the number of pages a search engine bot (like Googlebot) can and wants to crawl on...