SEO Glossary

Referring domains are unique websites that contain at least one link pointing to a specific website or web page. In...

Regex, short for Regular Expression, is a sequence of characters that defines a search pattern. The Regex syntax is commonly...

Retargeting ads, also known as remarketing, allow businesses to display targeted ads to users who have previously visited their website...

Rich snippets are structured data markup that website owners can add to their HTML code to provide search engines with...

Robots meta tags are HTML elements that provide instructions to web crawlers (like search engine bots) on how to handle...

Robots.txt is a text file placed in the root directory of a website that instructs web robots (such as search...

A robots.txt editor is a tool that provides a user-friendly interface for creating, modifying, and managing the robots.txt file of...

Scannable content refers to web content that is structured and formatted in a way that allows readers to quickly and...

Schema markup, also known as structured data, is a way to add additional information to a website's HTML code that...

Scroll depth is a web metric that measures how far users scroll down a web page before leaving or interacting...

Search Engine Optimization (SEO) is the practice of improving a website or web page to increase its visibility and ranking...

Search engine poisoning (SEP) is a black hat SEO technique that involves manipulating search engine results pages (SERPs) to distribute...

Search intent, also known as user intent or query intent, refers to the underlying reason or purpose behind a user's...

Semantic SEO refers to the practice of optimizing web content to align with the intent and contextual meaning behind search...

SEO forecasting is the process of predicting the potential impact of SEO efforts on a website's organic search performance over...

Google's Shopper Graph is a relatively new development that aims to better understand online shoppers and their behavior in order...

Short-tail keywords, also known as head terms or broad keywords, are search queries that consist of one or two general...

A target keyword is a specific word or phrase that is strategically chosen to optimize a website's content for search...

Technical SEO refers to the process of optimizing a website's infrastructure, architecture, and backend to improve its visibility and ranking...

TikTok SEO (Search Engine Optimization) Guidelines refer to the best practices and strategies for optimizing your TikTok content to increase...