How a B2B Growth Expert Grew Site Traffic by 5,571% YoY
https://jake-jorgovan.com/
Stats
1.6K to 90.2K Monthly Visits
Industry
Digital Marketing
Niche
Entrepreneurship
Reporting Date
September 2024
Jake Jorgovan is a B2B growth expert and AI strategist. He has extensive experience in podcast production and has founded a B2B podcast agency and podcast promotion agency.
Jorgovan is also the founder of Alpha Apex, a global consulting firm.
While Jorgovan's entrepreneurial ventures are impressive, it's his personal website that caught our attention at AIOSEO.
Jake-Jorgovan.com has recently experienced dramatic traffic growth, increasing monthly visits from 1.6K to 90.2K year-over-year (YoY).
In this SEO case study, we’ll investigate the strategies Jorgovan used to increase the visibility of his domain and brand.
These insights can inform your own growth strategy, showcasing techniques that win higher rankings in the SERPs.
In This Article
The Catalyst: How Jorgovan Achieved 90.2K Monthly Visits
1. A Content-Driven Approach: Regular Blogging Boosted Rankings
Jorgovan started his personal website back in 2013.
For most of its lifetime, 100-250 URLs were live on the site at any given time.
Many of these pages hosted podcasts, a natural fit considering Jorgovan's professional background. However, some were unaccompanied by a transcript or written content.
This approach proved challenging for search engines and Jorgovan's rankings.
Here's why:
Search engines use written text to understand a web page. And while they can understand audio, they're not as good at it.
That's why it's important to use text elements, like keywords and copy, to help search engines understand what your page is about.
To overcome this challenge, Jorgovan adjusted his content strategy in 2024.
He began to focus on publishing blog posts, which are easily understood by search engines.
The chart below demonstrates his steady flow of fresh content over the past 6 months and its effect on organic traffic.
| Month (2024) | Mar | Apr | May | Jun | Jul | Aug | Sep |
|---|---|---|---|---|---|---|---|
| Pages | 372 | 490 | 561 | 724 | 768 | 804 | 831 |
| Organic Traffic | 16,026 | 20,361 | 24,852 | 34,499 | 49,089 | 65,418 | 90,219 |
Ultimately, Jorgovan’s content creation efforts proved fruitful.
By September 2024, his website ranked for an impressive 57.4K keywords.
This is a stark contrast to a year prior when he only had 4.7K keyword rankings.
It’s also important to note that focusing on blog posts didn’t prevent Jorgovan from adding new podcasts to his site.
He has more visibility in search engines this time around, allowing users to more easily discover his blog posts and podcasts.
Why this matters:
Jorgovan's journey to a content-rich domain demonstrates the crucial role of text in SEO. By shifting his focus to blog posts, he was able to:
- Improve search engine rankings.
- Expand his keyword reach.
- Increase organic traffic.
Overall, these benefits highlight the importance of a content strategy when trying to grow your website.
How to create a content strategy:
A content strategy is a blueprint for creating and distributing content that aligns with your audience's interests and your business goals.
It acts as a compass, directing your content efforts toward long-term success.
This tutorial shows you how to develop a content strategy, but here’s an overview of the process:
- Define your business goals.
- Identify your target audience.
- Create a big-picture sketch of your strategy.
- Match your content type to the best distribution channel.
- Measure your results and adjust as necessary.
Tools for implementing a content strategy:
Search engine optimization (SEO) is vital to every effective content strategy. It helps users discover your content through search engines.
For WordPress users, an SEO plugin can streamline your optimization efforts and maximize your content’s reach.
All in One SEO (AIOSEO) is the leading SEO plugin and comes with a suite of tools to support your content strategy and optimizations.
Take TruSEO, for example.
This tool analyzes your content in real time and gives you actionable insights to improve its SEO performance. It uses a series of checks to generate helpful recommendations that are easy to follow.
You get these recommendations in handy checklists, like the Focus Keyphrase Checklist below.
Overall, TruSEO makes it easy to spot areas where you can improve your content’s keyword optimizations for greater reach.
Now, let’s see how Jorgovan’s new content helped the website stand out in search results.
2. Standout SERP Features: Leveraged People Also Ask & Things to Know
SERP features display more information in search results than standard listings.
They come in various formats, including videos and images, and can appear in unique areas of the SERP.
For Jorgovan, his content performed particularly well in the following areas:
- People Also Ask
- Things to Know
The People Also Ask (PAA) box provides users with questions related to their search query. Users can expand these results to reveal the answer and source, as shown below.
A similar SERP feature is the Thing to Know section.
This search result helps users refine their search by providing subtopics related to their initial query.
Like PAA results, users can expand these subtopics to reveal content that helps them find the information they’re looking for.
Overall, Jorgovan’s website exceeded the historical metrics for these two SERP features in September 2024.
He ranked for 761 keywords in Google’s Things to Know and 736 rankings in the PAA box.
So, how’d he do it?
Jorgovan implements a few SEO best practices to stand out in search results, including:
- Writing high-quality content
- Targeting an SEO keyword on each web page
- Optimizing content for related keywords
- Internally linking across pages on the website
- Implementing schema markup
These optimizations make it easier for search engines to understand your web page, enabling them to serve your site for relevant queries.
Why this matters:
According to SEO statistics, SERP features outperform standard listings in search results. Here are some statistics that highlight their dominance in organic search:
- Rich results get 58% of all clicks.
- Featured snippets have a 42.9% clickthrough rate (CTR).
- Only 1.51% of Google’s first page results don’t have SERP features. (Semrush Sensor)
How to get SERP features:
One of the most effective ways to get SERP features is to implement schema markup on your website.
Schema markup is a type of structured data that lives within your website’s HTML code. There are several types, including:
- Article
- Organization
- Local Business
- Product
- Software
Each schema type helps search engines understand the content of your web page.
Search engines can also use schema markup to generate SERP features, such as review snippets, PAA rankings, and sitelinks.
Jorgovan generously implements schema markup on his website, which has undoubtedly helped search engines interpret his content and enhance its appearance in search results.
For your website, you can implement it manually by following this tutorial: How to Add Schema Markup Without a Plugin.
This approach requires basic knowledge of JSON-LD.
Tools for schema markup:
Hate the idea of touching code?
You’re not alone.
Many website owners don’t want to mess with the HTML of their site, let alone learn about JSON-LD.
The good news is that you don’t have to.
With AIOSEO’s Schema Generator, you can easily add schema markup by selecting your desired type from a catalog.
After adding your details, the plugin will properly format the structured data for search engines, increasing the likelihood of SERP features for your site.
Now, let’s look at the final growth strategy Jorgovan used to get more eyes on his content.
3. Visual Victory: Optimized Images Increased SERP Visibility
Keywords and schema markup aren’t the only things appearing in Jorgovan’s new content.
He’s also using images to engage his readers and stand out in search results.
Jorgovan demonstrates an understanding of image SEO, which is the practice of optimizing images for search engines.
Search engines can’t see images like you and me, so, as we learned with podcasts, it helps to give them text elements to decipher their content.
Jorgovan does this by using the following image SEO best practices:
- Optimizing the image file name
- Writing descriptive alt text
- Implementing ImageObject schema
In turn, search engines understand Jorgovan’s images more easily and reward his site with rich snippets and Google Images rankings.
Below, we see an example of one of Jorgovan’s rich snippets featuring a few images from a blog post:
And here we see how another article is ranking in Google Images:
Ultimately, these optimizations have proved instrumental in Jorgovan’s search visibility.
In September, he ranked for 3.2K image packs, which are a series of images in search results. He also ranked for over 200 image snippets.
Why this matters:
Images are a powerful tool for getting users to stop scrolling search results and engage with your website.
They have higher CTRs than non-rich results, and they can help you rank in Google Images where there are over 1 billion searches every day.
How to optimize images:
Keyword placement is of utmost importance in image SEO. You’ll want to include your primary keyword in the following areas:
- Image file name
- Alt text
- Title tag
- Caption
You’ll also want to pay attention to the following elements:
- Image dimensions
- File size
For a full list of items, our image SEO tutorial shows you 18 tips for optimizing images for search engines.
Tools for image SEO:
Image SEO can be time-consuming without the right tools.
Luckily, the Image SEO feature at AIOSEO streamlines optimizations so you can focus on what matters most: growing your business.
I like how you can use the tool’s smart tags to automate specific optimizations, like image titles.
You just select the variables you want the plugin to use to generate your title tags, and it will do it automatically for your images. This can be a huge time-saver and increases the likelihood of search engines showing your images in search results.
Standout SEO Wins
Before wrapping up, there’s a final strategy I’d like to highlight at jake-jorgovan.com:
Canonical Tags Support Strong SEO
Canonical tags are HTML elements that tell search engines which version of a page is the preferred one. They help prevent duplicate content issues and improve your website's overall SEO.
Jorgovan frequently uses self-referencing canonical tags, which point to the same URL as the page they're on. This technique is particularly effective for communicating clearly with search engines. It tells them exactly which page you want them to rank in search results, even when no duplicate content is present.
We see one of these canonical URLs in action below.
Google's John Mueller also recommends using self-referencing canonicals for the sake of clarity.
Tool: You can customize and manage canonical URLs easily in AIOSEO settings.
Takeaways
In our analysis of jake-jorgovan.com, we’ve uncovered some of the strategies he used to grow his organic traffic in 2024.
Now, let’s revisit which strategies you should implement on your website and share areas for improvement.
Top 3 Strategies to Emulate
- Develop a content strategy and publish regularly. Jorgovan's success is largely due to a consistent and strategic approach to content creation. He produced more blog posts than ever this year and continues to make monthly updates to keep content fresh. You can replicate this approach by focusing on publishing high-quality content that meets user needs. Keep your audience engaged with valuable and informative articles. You should also develop a system for regularly updating content to keep it relevant for users and search engines.
- Optimize for SERP features. SERP features like People Also Ask and Things to Know provide valuable opportunities for website owners. They have high visibility in SERPs due to their prominent positioning. This means more clicks and traffic for your site. To get them, focus on core SEO best practices. This includes writing high-quality content, aligning content with search intent, optimizing for keywords, and implementing schema markup.
- Use image SEO to rank in Google Images. Images can be a convincing factor for users to click on your listing in search results. You can optimize images by writing descriptive alt text, including your keyword in the file name, and leveraging schema markup. Optimized images can also help you rank in Google Images, where there are over 1 billion searches daily.
Bottom 3 Strategies to Reconsider
- Don’t exceed metadata character limits. Many of Jorgovan’s SEO titles and meta descriptions surpass SERP character limits. It's preferred to keep meta titles under 60 characters and meta descriptions under 160. These character limits ensure all your copy appears on the SERP. If you exceed these character counts, Google will truncate your result. You can check your metadata in a SERP preview tool to ensure it fits before publishing.
- Don’t forget to write meta descriptions. While the vast majority of Jorgovan's web pages have meta descriptions, a few have slipped through the cracks. Meta descriptions are important for search engines and users. They can increase search engines' comprehension of your content, resulting in higher rankings. They can also encourage users to click on your website from search results. If you're short on time or creative energy, you can use a meta description generator to write them for you.
- Don’t overlook the importance of readability. Readability measures how easily users can read and understand your content. It's an important metric for keeping users engaged and on your website. There are tools you can use to check the readability level of your content. In general, aim for articles that are easy to read. If your tool flags content as too difficult, simplify the language or shorten paragraphs. TruSEO will give you specific suggestions to improve readability as you write.
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Stand Out in Search Results With AIOSEO
Want to replicate Jorgovan’s winning SEO strategies on your website?
With AIOSEO, it’s easier than ever to streamline your SEO and dominate the SERP.
AIOSEO is the best WordPress plugin for SEO. It has thousands of 5-star reviews and over 3 million users who trust it to improve their rankings.
You’ll get a suite of powerful, beginner-friendly tools that make SEO easy.
Here are a few of our favorites:
- Social Media Integration: Seamlessly connect your favorite social media platforms to your site and share content with your audience. Available integrations include Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and more.
- TruSEO Score: Level up your content and go beyond a simple pass or fail. TruSEO analyzes your on-page SEO, giving you real-time recommendations to maximize your content's reach and readability.
- Rich Snippets Schema: Win more rich results with AIOSEO’s user-friendly schema generator. Just pick the schema type you want, and we’ll format the structured data properly for Google.
- Image SEO: Turn on automatic image alt text and title attributes with a single click. You’ll save time from manual entries while helping users and search engines understand your images.
- Robots.txt Editor: Control how bots crawl your site with the Robots.txt Editor, which allows you to override default WordPress settings. This tool makes it simple to view your robots.txt file and manage rules.
- AI Title & Description Generator: Save time writing SEO titles and meta descriptions with the help of AI. With just a click of a button, you can generate unique metadata for any page on your website.
