How an AI Infographic Maker Grew Traffic by 332% in 6 Months
https://piktochart.com/
Stats
830K to 3.6M Monthly Visits
Industry
Artificial Intelligence (AI)
Niche
Design & Data Visualization
Reporting Date
January 2025
Imagine quadrupling your website's traffic in half a year.
That's the reality for Piktochart, a popular graphic design tool for making infographics.
They experienced a 332% surge in organic traffic, building on an already solid foundation of 830K visits to 3.6 MILLION.
This SEO case study explores the strategies that got Piktochart to the top of Google search results and which keywords put them there.
By understanding and implementing these tactics, you, too, can unlock similar growth for your website.
In This Article
The Catalyst: How Piktochart Reached 3.6M Monthly Visits
1. Dominating Color Keywords: Massive Content Push Grows Rankings
Piktochart's explosive growth can be largely attributed to a strategic and aggressive content expansion focused on color-related topics.
Between July 2024 and January 2025, the team published a staggering 2,145 new blog posts within their /tips subfolder.
These posts discuss color analysis, palettes, design tips, and more.
This approach yielded remarkable results.
By January, 7 out of Piktochart's top 10 performing pages were dedicated to color-related tips, driving 71.2% of the site's total traffic.
Furthermore, this content creation significantly enhanced their search engine rankings for color keywords.
These new blog posts accounted for almost half of their entire U.S. rankings, at 99.7K keywords.
It also explains how they reached a new record of 214.5K keywords by January.
Why This Matters:
Piktochart's success with color-focused content demonstrates the potential of a niche content strategy. By focusing on a specific topic and creating a high volume of relevant content, you can:
- Establish Authority: Become a go-to resource for a particular subject, building trust and credibility with your audience.
- Dominate Keyword Rankings: Capture a significant share of relevant keywords, driving targeted traffic to your site.
- Drive Substantial Traffic: Create a powerful engine for organic traffic growth by focusing on high-performing topics.
- Increase Site-Wide Visibility: Even niche content can boost overall site authority, benefitting other pages and content.
Ultimately, prioritizing relevant content and strategic keyword optimizations is crucial to reach your SEO goals.
How to Build a Winning Content Strategy for Your Site:
Piktochart's success highlights the importance of a well-defined content strategy. Here's a simplified process to get you started:
- Identify your niche. Focus on a specific area relevant to your audience and business, just like Piktochart did with color-related content.
- Conduct keyword research. Use tools like LowFruits or Semrush to find valuable keywords within your niche.
- Create high-quality content. Focus on providing value to your audience with informative and engaging content.
- Optimize for SEO. Ensure your content is optimized for your target keywords and overall search engine visibility.
- Promote your content. Share your content across relevant channels to reach a wider audience.
- Track and analyze. Monitor your content's performance and make adjustments as needed.
By following these steps, you can create an SEO content strategy that attracts your target audience, boosts your rankings, and drives sustainable growth.
Content Creation Tools:
Creating high-quality, SEO-optimized content can be time-consuming.
Tools like All in One SEO (AIOSEO) can help streamline the process.
The AIOSEO Writing Assistant integrates with SEOBoost to help you generate topic reports in WordPress.
You’ll get competitor insights that shape your content creation process to outrank other websites.
The Optimization Wizard will also help you identify related terms to maximize your content’s reach.
Overall, it’s a beginner-friendly content optimization tool that can make a real difference for your rankings and organic traffic.
2. Unlocking Google Images: Visual Optimizations Bring More Visibility
As a graphic design tool, Piktochart understands that SEO isn't just about text; it's about visuals too.
By implementing image SEO best practices, they improved search engines' understanding of their visual content.
This includes:
- Uploading high-resolution images
- Writing descriptive alt text
- Sending clear on-page SEO signals
These efforts paid off.
By January 2025, Piktochart acquired an impressive 37.7K rankings with image snippets, showcasing their visuals in SERPs.
Here’s an example:
Moreover, they broke into the Google Image Pack for the first time, securing 12.5K rankings within this highly visible section.
Image Packs excel at boosting brand awareness and driving traffic to your website due to their prominence in search results.
Ranking in this section of the SERP also means you’re ranking in Google Images, where there are over 1 billion searches daily.
Why This Matters:
Piktochart's image SEO success underscores the importance of optimizing visual content for search. By implementing image SEO best practices, you can:
- Improve Visibility: Increase your chances of appearing in image search results and Google Image Packs.
- Improve Accessibility: Help visually impaired users understand your images with descriptive alt text.
- Boost Brand Awareness: Increase your brand's visibility in search results.
- Diversify Traffic Sources: Tap into the massive potential of Google Images and reduce reliance on text-based search.
Optimizing your images is crucial to maximize your website's SEO performance and reach a wider audience.
How to Make Your Images Search-Friendly:
Want to replicate Piktochart's success in Google Images? Here's how to optimize your visuals for search:
- Choose high-quality images. Use visually appealing, high-resolution images relevant to your content.
- Use descriptive filenames. Instead of “image1.jpg,” use descriptive filenames like “red-living-room-ideas.jpg.”
- Write detailed alt text. Describe the image accurately and concisely, including relevant keywords where appropriate. This helps search engines understand the image's content and improves accessibility.
- Optimize image size. Compress your images to improve page load speed without sacrificing quality. Tools like Compress JPEG can help.
- Add image structured data. Implement schema markup to provide search engines with more context about your images.
- Create image sitemaps. Submit an image sitemap to Google Search Console to ensure all your images are indexed.
By following these steps, you can make your images more discoverable in search results.
Image SEO Tools:
Optimizing images for search can be tedious, but tools like AIOSEO can simplify your workflow.
AIOSEO offers a range of powerful image SEO features, including automatic alt text generation and image sitemaps.
Here, you can see how to use smart tags to write alt text automatically:
And getting a sitemap is as easy as flipping a switch:
These optimizations put some of your image SEO on autopilot, freeing up valuable time to focus on other high-value tasks.
3. Answering User Queries: Content Readability Secures SERP Features
Piktochart recognizes the importance of presenting information in a way that's easy for users and search engines to understand.
Optimizing for readability allows them to create engaging content that keeps users on the page.
Readability measures how easy it is for users to read and understand written text.
Some ways they do this are:
- Using a clear structure for blog posts
- Including descriptive subheadings
- Writing simple sentences with clear language
- Breaking up text with white space and images
This focus on user experience led to impressive results in SERP features.
By January 2025, Piktochart achieved 31.5K rankings in Google People Also Ask.
This area of the SERP provides users with questions related to their original query. Answers are available by clicking the arrow button next to each result.
Piktochart also ranked for more featured snippets than ever, at about 1K rankings.
Featured snippets are one of the most coveted SERP features due to their visibility.
These organic results appear at the top of search results, before any other organic listings.
Ultimately, optimizing for readability goes well beyond the user experience on your web page.
It can also have a dramatic influence on your site's visibility in SERP features, like People Also Ask and featured snippets.
Why This Matters:
Piktochart's success with SERP features highlights the importance of prioritizing content readability. By making your content easy to understand and digest, you can:
- Improve User Experience: Keep users engaged and on your page longer, reducing bounce rates and increasing conversions. (All of which can contribute to higher search engine rankings.)
- Enhance Visibility in Search Results: Increase your chances of appearing in valuable SERP features.
- Boost Credibility and Trust: Establish your website as a reliable source of information, building trust with your audience.
- Drive More Organic Traffic: Attract more clicks from search results with prominent placements in SERP features.
Prioritizing readability is not just about good writing; it's a crucial SEO tactic that can significantly impact your website's visibility and success.
How to Improve Your Readability Score:
This tutorial outlines how to improve your readability score. Here’s a quick breakdown of the process:
- Avoid using complex language.
- Opt for easy-to-understand and simple sentences.
- Keep paragraphs relatively short.
- Add images and videos.
- Use clear subheadings to break up sections.
- Write in active voice instead of passive.
- Include transition words.
These steps will help you create content that’s pleasurable to read and simple for search engines to understand.
Readability Tools:
The AIOSEO TruSEO tool has a built-in readability checker. You’ll get a handy checklist that provides real-time feedback on your WordPress post’s readability.
You can also click the eye icon to navigate directly to the area of your post that needs improving. This small but mighty feature makes readability optimizations that much faster.
Standout SEO Wins
While analyzing Piktochart's growth strategy, I noticed their generous use of internal links.
And while the results of these efforts are more difficult to measure, it's still worth noting it as a contributor to their recent success.
Let's explore this strategy in more detail.
The Power of Internal Linking: Boosting SEO and User Experience
Internal linking is the practice of linking to other pages within your own website.
Piktochart excels at this strategy by placing links within their blog posts to connect relevant content.
Take a look at the following example:
In the introduction and first section alone, Piktochart includes 5 internal links to other areas of its website.
And what makes these internal links worth highlighting is the following factors:
- They’re natural. They fit into the sentence and greater context of the article.
- They have descriptive anchor text. This texts acts like a preview of the linked page. It’s important for it to be accurate.
- Piktochart doesn’t overdo it with links. It’s possible to go overboard when internal linking, but it’s not a great user experience. Keep your linking strategic and organic for the best results.
By incorporating a similar strategy on your website, you can make it easier for users and search engines to navigate your content.
Tool: With the AIOSEO Link Assistant, you’ll get internal linking suggestions directly in WordPress. This tool also selects appropriate anchor text, which you can customize to your preferences. It’s a fast and effective way to add links without having to scour your site manually for them.
Takeaways
In our analysis of Piktochart.com, we uncovered the strategies that fueled their organic traffic growth.
Now, let's review how you can use these tactics to unlock similar growth on your website.
Top 3 Strategies to Emulate
- Dominate a niche with high-volume content creation. Focus on a specific topic relevant to your audience and create a substantial amount of high-quality content around it. This establishes authority, captures valuable keywords, and drives targeted traffic. You can use topic clusters to develop your content strategy, ensuring all angles of the topic are covered on your site.
- Optimize visuals for user accessibility and search engines. Visuals are an important component of the user experience. However, some visually impaired users require additional assistance to understand their content. Writing descriptive alt text can help these users decipher an image's content and how it fits into the rest of the page. Image SEO can help search engines understand your visuals and rank them in search results.
- Aim for a strong readability score. Readability measures how easy it is for users to read and understand your content. It's important to make sure you have a good score for it because readability helps users stay engaged with your content. This leads to improved user engagement metrics, such as time on page and reduced bounce rates. Ultimately, these metrics tell search engines that users find your content engaging, which can positively influence your rankings.
Bottom 3 Strategies to Reconsider
- Don’t skip schema markup. Piktochart doesn't use schema markup on its website, which helps search engines understand the content of a web page. This is a huge technical SEO oversight. Schema markup is instrumental for winning SERP features, like rich results and featured snippets. It's also super easy to include on your WordPress site with schema generator plugins. AIOSEO has rich snippets schema that's as easy as picking your desired schema from a catalog. The plugin will format it properly for search engines, meaning you don't have to code.
- Don't forget to set an H1 tag. An H1 is the title of your web page. It's often the first thing users see when reaching a page, meaning it can significantly impact bounce rates. Some of Piktochart's web pages don't use H1 tags, which can make it difficult for users and search engines to determine the main topic of a page. Granted, they'll use an H2 tag to communicate a title — it's still not the best approach. For your website, make it a habit to include an H1 for every indexable page. The AIOSEO Headline Analyzer will even give you a score, so you can tweak it to perfection.
- Don’t overlook image filenames. Despite Piktochart's recent success with visual content, I noticed that they don't optimize their image file names. This is a missed opportunity for their image SEO. Descriptive file names can help search engines understand your images. And the easier they can understand your visual content, the better your chances of ranking in search results. It's also a super easy optimization to make when using an image SEO plugin, like AIOSEO. You can use smart tags to generate image file names automatically, so you never miss an image optimization opportunity again.
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Turn Your Website Into the Next Success Story With AIOSEO
Piktochart's journey from 830K to 3.6M monthly organic visits is a testament to the power of a well-executed SEO strategy.
But achieving such remarkable growth doesn't have to be a daunting task.
With AIOSEO, you can implement the same winning tactics and propel your website to new heights.
AIOSEO is the best SEO plugin for WordPress. And you don’t just have to take my word for it — over 3 million website owners and marketers trust it for their SEO needs. Plus, with thousands of 5-star reviews on WordPress, you’ll be in good company as you take on the SERPs.
Here are some customer-favorite tools:
- Headline Analyzer: Get more clicks with compelling and keyword-rich headlines. This innovative tool uses various factors to determine the efficacy of your headline. Plus, you'll get actionable insights to improve it.
- Writing Assistant: Connect your SEOBoost account to AIOSEO to get content optimization suggestions directly in the WordPress editor. You’ll get real-time feedback to improve your content’s visibility in search engines.
- Image SEO: Turn on automatic image alt text and title attributes with a single click. You’ll save time from manual entries while helping users and search engines understand your images.
- TruSEO On-Page Analysis: Get a snapshot view, or go into detail, of your content’s on-page SEO with this innovative tool. TruSEO analyzes your content optimizations and gives you actionable insights to maximize its reach.
- Link Assistant: Get link suggestions, edit anchor text, and add internal links to your content in just 1 click. Link Assistant helps you effortlessly build a better linking strategy.
- Rich Snippets Schema: Win more rich results with AIOSEO’s user-friendly schema generator. Just pick the schema type you want, and we’ll format the structured data properly for Google.
- Smart Sitemaps: Easily generate HTML, XML, and RSS sitemaps with the help of AIOSEO. These dynamic sitemaps ensure all your content is crawled and indexed efficiently for faster rankings.
