SEO Glossary
SEO jargon got you stumped? Our handy glossary explains common terms. Then optimize your site easily with our smart all-in-one SEO tool.
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Keyword Intent
Keyword intent (search intent) refers to the purpose behind a user's search query, reflecting what they aim to accomplish through...
Keyword Mapping
Keyword mapping is the process of identifying and assigning relevant keywords to specific webpages or sections of a website in...
Keyword Positions (in Google Search Console)
Keyword positions in Google Search Console represent the ranking or position of a website or webpage for specific keywords in...
Keyword Prominence
Keyword prominence refers to the importance or prominence given to a keyword or key phrase within a piece of content,...
Keyword Research
Keyword research is the process of identifying and analyzing the words and phrases that people use when searching for information,...
Keyword Search Volume
Keyword search volume refers to the average number of times a specific keyword or phrase is searched for in a...
Keyword Stemming
Keyword stemming is a technique used in search engine optimization (SEO) that involves identifying the root or base form of...
Keyword Stuffing
Keyword stuffing is the practice of excessively repeating keywords or phrases within a webpage's content, meta tags, alt text, or...
KPI
KPI stands for Key Performance Indicator and refers to specific metrics or criteria used to measure the success or efficiency...
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Landing Page
A landing page is a standalone web page designed to convert visitors into leads or customers by encouraging them to...
Latent Semantic Analysis (LSA)
Latent Semantic Analysis (LSA) is a natural language processing technique that analyzes relationships between a set of documents and the...
Latent Semantic Indexing (LSI)
Latent Semantic Indexing (LSI) is a mathematical technique used in natural language processing and information retrieval to identify patterns and...
Lazy Loading
Lazy loading is a technique used in computer programming where resources or data are loaded and rendered only when they...
Lead Magnet
A lead magnet is a valuable and relevant piece of content or incentive offered to potential customers (leads) in exchange...
Let’s Encrypt
Let's Encrypt is a non-profit certificate authority that provides free digital certificates for enabling secure communications on websites. It secures...
Link Assistant
Link Assistant is a software tool designed to help with link building and SEO efforts. It assists in finding and...
Link Attributes
Link attributes refer to the additional properties or characteristics assigned to hyperlinks on a webpage. These attributes offer different functionalities...
Link Building Campaign
A link building campaign refers to a strategic and systematic approach of acquiring hyperlinks from external websites to one's own...
Link Equity
Link equity, also called link juice, refers to the value and authority that a webpage receives from other websites through...
Link Exchange
Link exchange is a mutual agreement between two websites to display each other's links on their own sites, aimed at...