SEO Glossary
SEO jargon got you stumped? Our handy glossary explains common terms. Then optimize your site easily with our smart all-in-one SEO tool.
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Buyer Persona
A buyer persona refers to a fictional representation of an ideal or typical customer, based on thorough market research and...
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Cache
A cache is a hardware or software component that stores data so that future requests for that data can be...
Cached Page
A cached page refers to a stored version of a webpage, or other online content, that is saved by a...
Call-to-Action (CTA)
A call-to-action (CTA) is a prompt on a website that encourages visitors to take a specific action. CTAs are designed...
Campaign UTM
A campaign UTM (Urchin Tracking Module) is a set of parameters added to a URL that allows marketers to track...
Canonical Tag
A canonical tag is an HTML tag that is used to specify the definitive, or canonical version of a web...
Canonical URL
Canonical URL refers to the preferred version of a webpage that search engines should index and display in search results....
Canonicalization
Canonicalization, in the context of the internet, refers to the process of specifying the single, authoritative (canonical) version of a...
ccTLD
ccTLD stands for Country Code Top-Level Domain. These domains have two-letter suffixes associated with specific countries, territories, or regions. For...
ChatGPT
ChatGPT is an artificial intelligence chatbot created by OpenAI and launched in November 2022. It ‘s designed to have natural...
Chrome DevTools
Chrome DevTools are a set of web developer tools built directly into the Google Chrome browser. They allow developers to...
Circle to Search
Circle to Search is a feature available on Google Pixel and Samsung Galaxy phones that allows users to get information...
Claude.ai
Claude.ai is an AI assistant developed by the AI research company Anthropic. It is designed to be helpful, harmless, and...
Click Depth
Click depth refers to the number of clicks or page views needed for a user to reach a particular page...
Clickbait
Clickbait refers to hyperlink text, headlines, images, or packaging of web content that is intentionally misleading or sensational in an...
Client-side Rendering and Server-side Rendering
Client-side rendering refers to the process of rendering a webpage on the client's browser using JavaScript. In this approach, the...
Cloaking
Cloaking is the practice of presenting different web page content to search engines than to human visitors. For example: a...
Code-to-Text Ratio
Code-to-text ratio measures the amount of code vs. visible text content on a webpage. It helps evaluate the efficiency of...
Comment Spam
Comment spam refers to the unsolicited or automated posting of irrelevant or promotional comments in online platforms, such as blogs,...
Commercial Query
In SEO, a commercial query is a keyword that indicates the searcher has buying intent. They may be comparing products...