Looking for tips on how to write great title tags?
Title tags are an essential component of SEO that most people overlook.
However, getting them right can help you drive more clicks on search engine results pages (SERPs).
What are Title Tags (And Why Do They Matter)?
A title tag (also called page title, meta title, or SEO title) is an HTML element used to specify the title of a webpage and must not be confused with header tags. The title tag is located in the head section of a page and looks like this:
<title>How to Write Great SEO Title Tags for Search Engines and People</title>
A title tag’s primary purpose is to tell visitors and search engines what to expect from your web page. Here’s what it looks like on the SERPs:
As you can see, title tags are part of SERP results snippets, including the URL and meta description.
Why do title tags matter?
Here are a few reasons to pay attention to your title tags:
- Increase clickthrough rates (CTR): Especially if your title tag shows that your content will meet search intent.
- Helps you rank for your keyword: Keyword-optimized title tags are an essential on-page SEO element that can boost your SEO. While title tags may not be a direct ranking factor, they help search bots understand the page’s content.
Are Title Tags the Same as H1 Tags?
Many times, WordPress users confuse title tags and H1 tags.
Are they the same thing?
While they may look the same, title tags and H1 tags are two different elements. While title tags are HTML elements displayed on SERPs, an H1 tag is the title of the page and is only seen when a visitor clicks through to your page. Therefore, you must create a different title tag to your H1 tag.
Where Does the Title Tag Appear?
If the H1 tag appears at the top of a page as the title, where does the title tag appear?
The answer to this question provides insight into why title tags are essential to your SEO campaigns.
- SERPs: One of the most prominent places title tags appear is on Google’s search results and other browsers’ SERPs. Their purpose here is to convince searchers to click on your post, as this is the first impression users have of what your content has to offer.
- Browser tab: Besides the SERPs, your title tag will also appear in the browser tab. Crafted well, users will easily remember it when they need to visit that page again.
- Third-party websites: External websites and social media platforms usually link to a page using the title tag as the anchor text. This is another reason to get yours right.
Now that you know what a title tag is and why it’s an important part of your SEO, let’s get down to the day’s business — writing effective title tags.
How to Optimize Your Title Tags Using AIOSEO
Leaving your title tags to fate is detrimental to your SEO.
Yes, Google does edit and use its own title tags in some instances, but that doesn’t mean they’ll optimize them for you.
That’s your responsibility.
Leaving your title tags to fate (and Google) will disadvantage you in the tough competition that’s on the SERPs. Instead, take time to craft your own optimized title tags. If you use WordPress and the AIOSEO plugin, here’s how you can do that:
- Step 1: Scroll to the bottom of the page to the AIOSEO General Settings section and find the Post Title field.
- Step 2: Simply type in your optimized SEO title tag in the field, and that’s it.
You can use the tags to define what to include in your title tag, thereby determining how it will look on SERPs. For example, with all three tags in the title, your brand name (or website name) will appear at the end of the title tag. Here’s what it will look like if you use all three tags:
If you prefer your title tag to appear on SERPs without the separator and site title, you can simply remove the tags in the Post Title field.
8 Tips for Writing Winning SEO Title Tags
Getting your title tags right is a part of nailing your basic SEO.
But how do you craft a good title tag that results in more organic traffic to your content?
Let’s quickly jump into our eight tips for writing excellent SEO title tags for search engines and people.
1. Watch the Character Limit
One of the first things to note and be careful about concerning title tags is to follow the prescribed character range. Best practices dictate 60-70 characters to avoid your title tag being cut off on SERPs.
In the example above, the title is too long and thus got truncated. As a result, the user is unsure what the page is about. This leads to poor clickthrough rates. These signal to search engines that it’s a low-quality page. On the other hand, a higher CTR results in your page ranking higher.
2. Be Specific and Descriptive
Remember, your title tells what your page is about. Because of this, your title tag must be as specific and descriptive as possible. Doing so ensures that there’s no confusion about the page’s purpose.
Your page title should also be unique to avoid cannibalization. This is when two pages have the same or similar target keywords, resulting in shared traffic. Creating unique titles helps ensure search engines don’t confuse pages with similar keywords (like product pages). Doing so ensures that each page is displayed for the most relevant search query.
3. Craft Compelling Title Tag Copy
The primary purpose of title tags is to get users to click on your page or post on SERPs. Because of this, it must be compelling. Consider it an elevator pitch — your one shot at getting users to take action. A few tips for creating persuasive title tag copy include using:
- Verbs: Action words help elicit a response from users.
- Power words: These are words that elicit an emotional response from the reader. If a reader has an emotional connection with your title, the chances of clicking on your post are increased.
While it may be a tiny element of your copy, the title tag plays a huge role in the success of your digital marketing. That’s why you must take the time to craft effective title tags.
4. Use Your Primary Keyword Strategically
Keywords are one of the foundational aspects of SEO. They also play an essential role in crafting effective title tags.
The best way to strategically use your important keywords in your title tags is to frontload them. You should put it as close to the beginning of the title tag as possible. One thing you should avoid is keyword stuffing. Also, don’t use variations of your keyword in the title tag. This is a black SEO tactic that leads to poor user experience.
5. Prove Search Intent and Topical Relevance
Search intent is another element of impactful SEO. It simply means the reason behind a user’s search, and Google’s new algorithms consider it when ranking content.
Knowing why users search for a particular keyword is essential in helping you create content they find helpful.
How can users know that your content will answer their questions?
By crafting your title tag so that it proves search intent.
To do this, your title tag must be topically relevant. In addition, it must give users the confidence to click into your article, knowing they’ll be satisfied with the content.
6. Write for Users First
One of the biggest mistakes people make with SEO is to think it’s all about search bots. Because of this, all optimization is done to rank well on SERPs, neglecting users in the process.
Optimizing for search bots and neglecting users is not proper SEO.
Effective SEO takes users into account as well. After all, what’s the point of ranking high yet generating no traffic?
That’s why, when crafting your title tags, do so for users first. When you write for users first, you increase the chances of users engaging with your content. One of the most important engagement metrics influenced by title tags is clickthrough rates.
To write title tags that are users centric:
- Avoid keyword stuffing
- Be descriptive
- Ensure your title makes logical sense
- Readability and memorability are key
Never put search engines before users. While this may give you some wins, they’re usually temporary as search engines prefer content that provides users with a positive experience.
7. Highlight What Makes Your Content Unique
Another tip for writing excellent SEO title tags is highlighting what makes your content unique. With over 8 million blog posts competing for attention every day, being unique will help you stand out. It’s a necessity if you want to up your SEO and content marketing game.
To increase your chances of your resource being picked on SERPs, highlight what sets you apart from others.
8. Use Curiosity to Encourage Clicks
People are naturally curious. As a marketer or blogger, you can use this to your advantage by crafting curiosity-driven title tags.
One way to do this is to apply a curiosity gap. Curiosity gaps refer to the space between what users know and what they want to know.
Creating a curiosity gap involves giving readers a hint of what they’ll find in the article. While it’s not easy to do with the limited character count recommended for title tags, with a bit of creativity, you can pull it off.
Don’t Neglect Your SEO Title Tags!
Never leave title tags as an afterthought. Plan for them and craft effective ones for each page and post you create. Sure, they may not impact your SEO as much as other heavy-hitting strategies like link building. However, the little impact it makes can make a huge difference in your SEO strategy.
You should also consider revisiting the posts you’ve already published and crafting optimized title tags for them. This is probably one of the most underrated SEO tips that can give you an edge over your competitors.
To make this easier, you’ll need an SEO plugin like AIOSEO. AIOSEO is a powerful toolkit that can help you implement most SEO best practices without hiring an expert.
If you haven’t downloaded AIOSEO yet, there’s no better time than now. So go ahead and get it here.