Are you looking for the best SEO plugin for WordPress? If you are, then you’ve probably started looking into a few choices by now, and we know how overwhelming it can feel to make a decision.
Luckily we’re here to help you make your decision easier.
In this post, we’ll compare Yoast vs Jetpack vs All in One SEO, and show you the major differences and where they break even. We’ll also give you our verdict of which of the three is the best SEO plugin for WordPress.
But first, let’s give you a brief introduction to our contenders.
Introduction Yoast vs Jetpack vs All in One SEO
To begin, Yoast and All in One SEO are complete SEO plugins for WordPress, while Jetpack offers search engine optimization only as a part of its main features.
Yoast SEO started out as WordPress SEO by Yoast in 2010, and it was created by Joost de Valk. It offers a free version and a Pro version, as well as several addons.
Jetpack is a popular WordPress plugin. The main focus of this plugin is security, performance, and marketing, but it also offers basic SEO features. Jetpack offers a free version and paid versions depending on what you want to use the plugin for.
All in One SEO (AIOSEO) is one of the original WordPress plugins on WordPress.org with over 3+ million active installations. It offers a free Lite version and 4 paid versions.
Here are some of AIOSEO’s powerful SEO tools and features:
- Smart XML Sitemaps: That are automatically generated and are notifying all search engines of any new updates.
- Semrush Related Keywords Integration: Add unlimited keywords and get suggestions of related keywords to improve SEO.
- Automated Image SEO: Automatically set the image alt text and title attribute for all images.
- Rich Snippet Schema: Get complete support for schema markup, so you can get more clicks and traffic with nice-looking rich snippets.
- Local SEO: Get all the tools you need to improve your local SEO and rank higher in local search for all your business listings.
- Redirection Manager: Easily manage your 301 redirects, track 404 errors, and fix dead-ends.
- …and more.
That said, let’s take a look at the similarities and major differences between Yoast vs Jetpack vs All in One SEO.
Yoast SEO vs Jetpack vs All in One SEO Compared
Since this is a comprehensive post, feel free to use our table of contents to jump to the sections you want:
- Getting Started with Yoast vs Jetpack vs All in One SEO
- On-Page Optimization
- Social Media Integration
- Advanced SEO Tools
- Paid Plans and Pricing
- Support Free and Paid Versions
- Yoast vs Jetpack vs All in One SEO: Which Is Best?
And don’t sweat it if you’re a beginner. We’ll show you how easy it is to get started — you don’t have to be an SEO expert to use any of these plugins.
Getting Started With Yoast vs Jetpack vs All in One SEO
To get started with an SEO plugin, they have so-called configuration or setup wizards that’ll help you with your SEO settings. Let’s take a look at the differences in the configuration for our contenders.
Installation Wizards Compared
Yoast SEO’s installation wizard may feel a bit overwhelming. It has 12 steps and throws the beginner into a complicated and cluttered dashboard with more technical information than necessary when just starting out.
After installing and activating Yoast SEO, you’ll see an overview of the Yoast SEO Dashboard. And so far it looks okay.
Under the General settings tab, you can find a First-time SEO configuration wizard. It’s after clicking on it, you may start feeling slightly overwhelmed.
Overall, Yoast SEO’s configuration wizard feels technical and complicated.
When it comes to Jetpack, the plugin has a big disadvantage right from the start.
To set Jetpack up, it requires that you create a WordPress.com account or use your Google account, which is an extra step that can feel complicated and an extra hassle.
Compared to Yoast SEO and All in One SEO, Jetpack’s setup wizard is nothing alike. You can’t find anything about the SEO features until you go to Settings and the Traffic tab, which isn’t optional if you first and foremost want to optimize your website.
In contrast to Yoast, All in One SEO’s setup wizard only has 4 steps that are straightforward and easy to follow. All in One SEO has worked on simplifying things and make it easier for users to set up their SEO settings.
After installing and activating AIOSEO, you’ll see the General Settings tab in the All in One SEO menu.
Here you can see an overview of the AIOSEO Dashboard, and you can launch the Setup Wizard with a single click. There’s also a video to watch that helps users understand the setup process before they start.
In the next step, you’re able to categorize your site, as well as set up the Home Page Title and Meta Description. AIOSEO makes this easy and beginner-friendly using smart tags with different variables for your homepage’s title and description.
For example, if you’d choose the Site Title smart tag, the name of your site will be added to the SEO title.
As you can see, All in One SEO has a much easier setup wizard, which helps beginners, as well as SEO experts, get started optimizing their sites in no time.
On-Page Optimization
On-page optimization is an ongoing process and one of the most important SEO aspects to rank your content on Google for different keywords.
SEO Meta Box
All three plugins come with an SEO meta box to edit your SEO title and description on a post-by-post basis.
Except for that Jetpack only allows you to edit your SEO Description on individual posts and pages. The SEO title will be added based on the default settings. That’s bad news since you’ll need to also optimize your SEO title to increase your CTR (Click-Through-Rate).
The SEO meta box in Yoast SEO feels outdated. It has the least important option for SEO first: the focus keyphrase. Since Google mainly focuses on the search intent and user experience, keywords are now less important for SEO.
Also, Yoast only has variables for the title, page, separator, and site title. While AIOSEO has 22 different variables to choose from to simplify and speed up your optimization process.
In contrast to Yoast and Jetpack, All in One SEO’s General settings begin with a nice-looking Snippet Preview of your post or page’s SEO.
And if you don’t want to use the smart tags, it also lets you type in the Post Title and Meta Description manually.
AIOSEO’s meta box is more logical since it starts with the most important elements and ends with less important ones, like optimizing for keywords.
On-Page Content Analysis
The content analysis is a great feature that analyzes your content against SEO best practices. For instance, it checks your readability, the number of internal and external links, and keyword density.
It also checks if you’ve used your focus keyphrase in the SEO title, meta description, and first paragraph of your content.
Compared to Jetpack that doesn’t offer content and readability analysis, Yoast SEO provides a fairly detailed analysis of the page content and recommendations on how to improve your SEO.
But it’s nothing compared to All in One SEO’s content analysis. First of all, AIOSEO gives you a total SEO score (in the top right corner of your page), so you can get a sense of how well you’ve optimized your page.
And in the Basic SEO section, you can see what you’ve optimized well and recommendations of what you need to improve (errors will be marked in red).
On top of that, AIOSEO even analyzes your Title and offers immediate results on what you need to do better.
And by optimizing your title, you can drastically increase your CTR and drive more traffic to your website.
Readability Analysis
Did you know that blog posts that are easier to read often rank higher than posts that are difficult to read? It’ll also keep visitors on your page and lower your bounce rate.
Yoast SEO and All in One SEO are pretty similar when it comes to this tool.
They both offer a detailed Readability analysis and give suggestions of what you need to improve.
However, All in One SEO has another fantastic tool that Yoast SEO or Jetpack can’t compete with: the SEO audit checklist. Not only will it take your SEO efforts to another level, but it’s also a great tool for beginners who don’t know that much about SEO.
It lets you analyze your website in seconds and identifies critical errors that could inhibit rankings in search engines. For more details, please check out our ultimate WordPress SEO guide.
Next, we’re going to look at an important SEO factor if you want your website to get indexed on Google, which is XML sitemaps.
XML Sitemaps
If the search engines aren’t indexing and crawling your site, no amount of SEO can save you. So that’s why sitemaps are so important.
All our contenders offer built-in XML sitemap functionality. But Jetpack and Yoast SEO don’t offer the option to customize your sitemap or disable and enable it for certain content as you can do in AIOSEO.
Let’s take a closer look…
Jetpack’s sitemap is simple, but the free version does give you the option to send a news sitemap to all major search engines, which is a pro feature in All in One SEO and an addon in Yoast SEO. Here Jetpack has the upper hand, but that’s pretty much it.
Like Jetpack, Yoast SEO’s Lite version also offers a basic sitemap with limited options to customize it.
On the other hand, All in One SEO lets you customize all your sitemaps, and even offers an RSS sitemap. This is a great feature since all your latest updates and author credits are automatically sent to search engines, and much faster than a regular XML sitemap.
Additionally, the Pro version also includes automatically generated video sitemaps, news sitemaps, image sitemaps, etc. In Yoast SEO, you have to purchase these features separately as addons, which will add up.
Alright, let’s move on to comparing social media integration for all plugins.
Social Media Integration
Optimizing your social media is important because it can strengthen your brand and increase your referral traffic. You’ll gain more visibility online and can boost engagement, which will generate more sales for your business.
Jetpack offers a Social Previews section for Google Search, Facebook, and Twitter. However, you can’t optimize it or set your own Facebook thumbnail image or Twitter Card like in All in One SEO.
In AIOSEO, you can set your Facebook thumbnail and Twitter Card in the Social Networks tab. As well as in your AIOSEO Settings on your individual posts or pages.
If you’d like, you can also edit your title and description, as well as upload a featured image.
Here’s an example of a Twitter Card when your content is shared on Twitter:
In fact, AIOSEO makes your content look great on social media. If you want to learn more, please visit our guides on how to add Twitter Cards in WordPress and how to fix the wrong Facebook thumbnail.
Yoast SEO’s Social settings let you enable Open Graph meta data and upload a featured image, but you can’t edit your title and description to maximize your CTR.
Social Media Profiles
By getting your visitors to follow you on different social channels, you can stay in touch with them and easily bring them back to your site.
All in One SEO lets you add 11 social media profiles and let Google know about them, while Yoast SEO only allows you to add 8. In the Social Profiles section, you can simply paste in your links to your social networks.
It’s as easy as 1-2-3! For more details, you can check out our post on how to integrate social media into your website.
That being the case, All in One SEO is the obvious winner when it comes to social media integration as well. Yoast SEO doesn’t offer as many options to optimize your social media and Jetpack only comes with a simple social preview that’s not even editable.
That said, let’s take a look at more advanced SEO tools for these WordPress SEO plugins.
Advanced SEO Tools
Advanced SEO tools help you further optimize your site for search engines without having to install any additional plugins.
To begin, Jetpack lacks advanced SEO features. However, it does offer tools to boost your website performance, which is important for SEO.
Both Yoast SEO and All in One SEO offer key features like:
- Built-in robots.txt and .htaccess editor
- Import and export SEO data
- Breadcrumb navigation
- Canonical links
- Redirection manager
Even better, All in One SEO comes with more advanced SEO features, which we’ll take a look at next.
Advanced Schema Markup
With All in One SEO, you can add structured data to more than just articles and FAQ pages like in Yoast. In fact, AIOSEO also lets you add schema markup for products, recipes, apps, and courses. This will help you rank in the rich results on Google.
Want to see how it can look?
Here are examples of product rich snippets for Apple watches:
And who can resist these yummy recipes when recipe schema markup is added to your pages?
Not many! 😉
To learn how to add structured data in All in One SEO, please check out our posts on how to add product rich snippets or how to add schema recipe markup in WordPress.
Custom SEO User Roles
With AIOSEO, you also get access to User Access Control, which is an awesome tool. It allows you to manage access to important SEO features without handing over control of your website.
This is important when running a big business with many employees that all have different roles within the company.
Paid Plans and Pricing
While the free versions come with basic features, premium versions give you more control over your website’s SEO.
That said, deciding on a plan can be confusing, and we’ll try to help make your decision easier next.
Free Plans for 1 Single Website
When you’re just starting out, you can start with the free version of your SEO plugin to try it out. All plugins offer a free or Lite version.
AIOSEO’s free version has over 3+ million active installations and 1324 five-star ratings. This means that over 3 million smart website owners use All in One SEO to properly set up WordPress SEO to improve rankings in search engines.
Paid Plans for Several Websites
If you feel you want to use more advanced SEO tools on a single site, you can start with AIOSEO’s Basic plan for as little as $49 per year.
However, if you want to take your SEO efforts to the next level, you should consider buying the Plus version for $99.50 per year (up to 3 sites) or the Pro version for $199.50 per year (up to 10 sites).
Better yet, the Elite version is for business owners with up to 100 sites. And the Pro and Elite versions also offer 1 year of professional priority support.
Yoast is priced higher than All in One SEO for all its versions. Pricing for a single site license starts at $89 per year and moves up to $169 per year (for up to 5 sites). And yet, these plans don’t even include many of the advanced SEO tools that AIOSEO offers.
Instead, you have to buy the different SEO features separately, which gets quite expensive since they are $89 per year each. If you want access to all features, the price increases to $329 per year (for up to 20 sites).
Jetpack starts from only $2 per month for its Site Search plan. But apart from the SEO tools that are included in the free plan, it only offers instant search and indexing.
However, upgrading to the Complete plan for $47 per month would also give you access to improved website performance tools, security, and CDN.
Well, that pretty much summarizes which of the SEO plugins should be your one and only choice!
But if you’re still not convinced, All in One SEO also offers a 14-day no-risk money back guarantee. So if your plan isn’t a good fit, you can get your money back. You don’t even need to give a reason for the refund.
Finally, let’s take a look at the support you’ll get from the Premium and Pro versions of our contenders.
Support Free and Paid Versions
Even though all three plugins are fairly easy to use and come with extensive free documentation and video tutorials, your free support options are limited.
But we didn’t say none!
Support for Free Versions
All plugins offer support for free users through WordPress forums.
As of writing this Yoast SEO vs Jetpack vs All in One SEO post:
- AIOSEO has resolved 101 out of 122 support threads (83%)
- Yoast SEO has resolved 609 out of 666 support threads (91%)
- Jetpack has resolved 351 out of 413 support threads (85%)
These are all support threads for the last 2 months. And the response time is 1-3 working days for all plugins.
Support for Paid Versions
If you pay for either of these plugins, you can access ticket support as well. Within 1 day, you can expect a response to the support tickets from both All in One SEO, Yoast SEO, and Jetpack’s support teams.
On top of that, AIOSEO gives you extensive documentation on how to configure all different SEO tools in its Documentation.
Yoast vs Jetpack vs All in One SEO: Which Is Best?
We’re finally at the verdict of this comprehensive blog post: Which SEO plugin for WordPress is the best?
We’d say that Jetpack isn’t worth using for the search engine optimization features alone. It can only take care of the most basic aspects of SEO. To Jetpack’s defense, SEO isn’t its main strength. Also, a comprehensive plugin like Jetpack can bloat and slow down your website.
Yoast SEO manages your optimization fairly well. But if you want to dig deep into your website’s SEO and fine-tune it using many more advanced SEO tools and features, then All in One SEO should be your choice.
So if you’re looking for the best SEO plugin on the market, you should get AIOSEO! It can’t get much easier to manage your SEO and take your business to the next level.
We hope this comparison of Yoast vs Jetpack vs All in One SEO helped you find the best WordPress SEO plugin for your website.
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