Your website rocks. So do your products and services. You constantly produce great and valuable content. Problem is, no one is reading it and your web traffic is slowing down or even non-existent.
A consistent flow of traffic is vital to the success and survival of your site. You’ve probably read numerous articles and taken some courses to discover the best and most effective ways to drive traffic to your site. But then you ran into another problem: those tips and tactics are already used by a majority of sites. So now you’re on the hunt for more creative ways to stand out and get more relevant traffic.
You’re in the right place. We’ve gathered ten unique and effective ways to drive valuable traffic to your website. Let’s first review a few of the essential common tactics before we dive into some other creative and fun marketing strategies.
Some Common Practices
Create Great Content
You’ve probably heard this over and over again. And it’s true: creating consistently great content on a regular basis will draw in your target audience and keep them coming back. But it’s not as easy as it sounds. You need to spice things up and provide variety for your readers. You’ll hopefully get inspired and have a better idea of how to do this after reading this article. Being passionate about the subject you’re writing on is key to the success of your site.
Social Media Marketing
Social media has a lot to offer in terms of building relationships and getting relevant leads. You can cultivate relationships with influencers in your field and drive a tremendous amount of traffic to your site. This, however, may take more time than you can afford and isn’t a necessity when you’ve only just started attracting the first visitors to your website.
Search Engine Optimization (SEO)
A solid SEO strategy can get you up and running to a great start, but also keep you in the game. Since Google changes their search algorithms all the time, the strong advice now is to focus on long tail keywords (common phrases and terms that include your main keyword) as opposed to single keywords. However, you shouldn’t be too focused on implementing keywords in your articles. Writing amazing content that appeals to your readers is still far more important and keeps them coming back for more. If you’re able to implement some search terms in a natural way, great. But focus on the quality of your content and not the use of keywords inside it.
This advice, in conjunction with other SEO best practices, can help you generate valuable traffic. Our very own All in One SEO Pack is specifically designed to help you with this. Use it to rank your site higher in search engine results and attract more organic traffic.
Again, these are all common tactics that everyone is using. So how can you stand out and drive traffic to your site?
1. Go Offline
Sometimes you have to step out of the digital world and promote your website in real life. Do your customers even know you already have a website that’s accessible to them? On which they can place orders online or follow all the recent news about your organization or business? Promoting your site offline can be highly effective. You may even find out that it is much easier to drive traffic to your site using tangible methods. Here are some fun, creative and relatively inexpensive ways to market your site offline:
- Create branded merchandise i.e. bags, t-shirts, mugs etc.
- Design eye-catching branded posters
- Re-purpose your blog posts into a zine and distribute them at local shops and businesses
2. Attend Events
Attending events is a great way to network and gain new contacts in your field. It’s an opportunity to meet people in the same industry and niche as you and build valuable relationships with them. The communication is personal and physical which can be much stronger than any online communication or connection, and thus much more effective. Deeply immerse yourself and participate. If it’s a speaking event, and you’re a speaker, tape it and share it on your site and social channels.
3. Ask Family & Friends
Family and friends can be your biggest marketing drivers. Their support is genuine and they could go above and beyond to help you reach your marketing goals.
Try the following strategy: ask as many friends and family members as possible to reach out to at least three people they think would benefit from your website. You’d be surprised at how many responses and visitors you’d get. Just don’t overuse this tactic. Do it once in a while, perhaps whenever you have big promotions running.
4. Tell Compelling Stories
You probably have a lot of good stories to share with your audience. Sure, you tell stories all the time in your everyday life. It is the most natural, and one of the most effective ways to examine and communicate our perceptions of our world to others. It’s also the most effective way to emotively convey your brand to others. Great stories are what separate the best blogs from the good ones.
Here are a few compelling stories you could share with your readers:
- Your journey to where you are today (how you grew your business, your biggest learning curves, etc.)
- Your customers’ success stories
- How you shook or are shaking up the industry
- What inspired or inspires your business
5. Use Quora Effectively
Quora is not only a good way to exhibit your industry knowledge and establish yourself as an industry thought-leader; but is also a good way to get topic ideas for your next blog post. You may, however, be intimidated by the fact that Quora can be quite time consuming.
Good news is that there are ways to participate without spending too much of your valuable time. One of those ways is to set up notifications for neglected questions in your field and then provide short and concise answers to those questions. You can also write up a longer answer as a blog post and provide the link to that post as part of your answer.
6. Help A Reporter Out
Help A Reporter Out (HARO) is a service that connects journalists to relevant industry experts. It’s a good opportunity to tell a great story about your brand and get free publicity. It takes a few minutes to respond to a pitch – a few minutes that could get you quality inbound leads and valuable referral traffic.
7. Guest Blog
Yes, guest blogging is very much alive and still effective. You just have to go about it the right way. Contribute quality articles to authority websites that are in your industry and niche. This will help to establish you as an influencer. The wrong way to go about it is to guest post on sites that are irrelevant to your niche because you only want valuable backlinks. Also allow other bloggers to guest post on your site. This will both take the pressure off producing new quality content and drive a new audience to your site.
8. Host Webinars
Webinars are one of the best ways to both share knowledge with your audience and engage them. It has been proven time and time again that webinars increase web traffic and people just love them. They are particularly effective when combined with creative social media marketing. Here you can find a great webinar by our very own WordPress virtuoso Michael Torbert on some practical SEO tips and how to use All in One SEO Pack to rank your site even higher in the search results.
9. Create Podcasts
Just like webinars, podcasts are a great way to share your knowledge and engage your web visitors. However , they require consistency to be effective. So keep a regular schedule and spend some time promoting them. The key to podcast success is not to be deterred when you are first starting out. Your audience size will naturally be small at first. Persistence, promotion, relevant and quality content will increase your audience. You can also invite guests with authority and a large following – this can substantially expand your audience and increase web traffic.
10. Create Quizzes
Quizzes are a fun and creative way to engage and drive web traffic. They are easy to promote on social media and easily shared. The best part about quizzes is that they are relatively simple to make and are quite a fun way to communicate what your brand is all about.
It’s time to change your strategy. Use these unique strategies to stand out and provide great value to your visitors. Sit back and watch the traffic flow in.