Looking for some tips to increase organic traffic to your website?
Your website rocks.
So do your products and services.
You constantly produce great and valuable content. However, no one is reading it and your web traffic is slowing down or even non-existent. You need to drive organic traffic to your site.
Is organic traffic important?
It certainly is. A consistent flow of traffic is vital to the success and survival of your site and, ultimately, your business. That’s why you need to learn how to increase traffic to your website.
10 Ways to Increase Organic Traffic to Your Website (That Actually Work)
Driving organic traffic to your website must be a high marketing priority. Winning top spots in organic search is the best way to ensure you drive relevant traffic to your site. Unfortunately, generating traffic is one of the biggest challenges most marketers face. Perhaps you are one of them. Here are some strategies to help make it easier for you:
1. Conduct Audience Research
One of the first ways to ensure you succeed in increasing website traffic is to understand your audience. As much as you may be creating content to promote your business, it would be best if you tailored it to your audience.
That’s why you must conduct audience research.
Audience research helps you understand what your target audience is looking for, their pain points, goals, and aspirations. Understanding this will help you create personalized content they can relate to. It also enables you to create content that meets search intent, an essential ranking factor with new search algorithms. Search intent is also a crucial element in improving your conversion rates. But more on that in a moment.
Creating content just for the sake of creating content won’t help you drive traffic to your site. You must create audience-centric content. That can only be done by knowing your audience.
2. Perform Keyword Research
Once you’ve conducted your audience research, the next step to driving targeted and relevant traffic to your site is performing keyword research. This is a foundational principle in search engine optimization (SEO), a strategy aimed at helping you rank in organic search results.
Keywords are words or phrases your audience uses to find content. They help boost the chances of your content ranking if used properly. This includes using them in your:
Aim for long-tail keywords as they have less competition and help you meet search intent. They may not have a high search volume like single-word keywords, but they are easier to rank for.
Because of the importance of keywords, you need to invest in powerful keyword research tools. Examples include Semrush, Ahrefs, Serpstat, and more. Also, check out the keywords your competitors use to drive traffic to their sites.
3. Understand Search Intent
Search intent, also known as user intent, refers to the reason behind a user’s search query. There are four types of search intent, mainly:
- Informational: This is when a searcher is looking for information on a particular topic r product.
- Navigational: Navigational intent is when a user looks for a specific website or page.
- Transactional: Refers to searches made to buy a product or transact with a brand at that moment.
- Commercial: This is when users search with the intent of purchasing a product soon.
Understanding this is essential to your increasing website traffic as it helps you create web pages your users find helpful for the buyer journey stage they’re on. It’s crucial to develop an impactful marketing strategy as it increases your clickthrough rates (CTR) while reducing your bounce rates.
4. Spy on Your Competitors
Another fantastic way to increase website traffic is to spy on your competitors. Seeing what others are doing to drive organic search traffic to their sites will help you design a traffic generation strategy that works. To get started using this strategy, you first have to identify your:
- Direct competitors: This is any brand or person that offers the same products or services you do.
- Indirect competitors: These may not offer the same products or services but target the same audience. As a result, you’ll discover your keywords overlap.
5. Create High-quality Content
Relevant content. It’s the reason people visit websites. To drive the right type of traffic to your website, you must create high-quality content. Content marketing is not just about search rankings. It’s also about creating content that converts.
What does high-quality content look like?
Thankfully, Google gives an idea of what it looks like in their Search Quality Evaluator Guidelines. Of particular note are the Google E-A-T standards. Space will not permit us to go through everything involved in creating high-quality content. However, here are a few pointers:
- Easy to read
- Well formatted
- Very informational
- Expertly written
- Authoritative and trustworthy
You can also improve your content’s user experience (UX) by building strategic internal links. You can do this easily using our Link Assistant feature.
With over 6 million blog posts published every day, you must create content that stands out. If you can do this, you’ll succeed in driving tons of traffic to your site.
6. Leverage Social Media
Research shows that the number of social media users is now over 4.65 billion.
Therefore, you must leverage social media as one of your primary traffic generation strategies. The advantage of social media is that you can use it organically if you have a large following. If not, you can still reach a large audience via paid promotion.
An important key to winning on social media is to leverage the platforms your audience frequents. For example, if you’re in the B2B industry, LinkedIn would be your best bet. However, platforms like YouTube, Pinterest, and even Facebook are excellent options for those who rely on visual content.
However, simply sharing links to your content on social media won’t get you far. For you to get the best results on social media:
- Craft compelling descriptions: Give readers a teaser of what they’ll gain from reading your post.
- Use relevant hashtags: Hashtags are a great way to make your content visible on social media. Use the right ones to reach your target audience.
- Engage with other users: Social media is meant to be a place for connecting with other users. The more you engage with other users, the more they’ll engage with your content, thereby extending its reach.
- Run contests and giveaways: People love contests and giveaways. Use social media plugins like RafflePress to do this, especially to promote content that has been doing well organically.
- Tag influencers: This method only works if you’ve built relationships with influencers in your niche. They’ll join the conversation and amplify your reach when you tag them.
With AIOSEO, you can easily integrate with your favorite social media platforms and optimize how your content is displayed. This will not only help you reach a wider audience but will encourage users to click on your link.
7. Publish Guest Posts
Guest posting (also called guest blogging) is creating content to publish on other websites.
It’s the perfect way to achieve three digital marketing goals in one fell swoop:
- Raise brand awareness
- Building backlinks
- Drive traffic to your website
How does guest posting result in an uptick in traffic to your site?
Guest posting helps you tap into the audiences of all the sites you get featured on. The readers will follow the link to your site, helping you gain more readers for your own blog.
For guest posting to work as a traffic generation strategy, target sites that attract a similar audience to yours. You must also create blog content they find valuable. You should also target sites with domain authority (DA) as this will help you reach the top of the SERPs (search engine results pages) faster.
8. Use Email Marketing
If you have an email list, you can leverage it to drive traffic to your content. After all, who else loves your content more than people who’ve signed up to receive your newsletter. Share some of your blog posts with your subscribers via email. This will help remind them that your blog is a fantastic resource for the content they need.
Don’t have an email list yet?
Building an email list from scratch can require a lot of work, but the results are undoubtedly worth it. This is where tools like OptinMonster come into play. With OptinMonster, you can turn every page on your website (or just a select few) into lead generation pages. In addition, you can use the tool to create beautiful sign-up forms or different types of popups to grow your email list.
Check out this detailed guide for more list-building tips.
Another fantastic tool you can use to manage your email list and engage with your your audience is SendLayer. SendLayer is a powerful transactional email service provider with many powerful features that can help you run winning email marketing campaigns.
9. Help A Reporter Out
Digital PR is another excellent way to generate traffic to your website. One such PR tactic that is low-cost yet has a great impact is HARO. HARO is an acronym for Help A Reporter Out, and it’s a service that connects journalists to relevant industry experts.
Leveraging HARO gives you fantastic opportunities to tell your brand story. It’s also a great way to get free publicity.
To get started using HARO, you first need to create an account. You will then be registered as a source and receive three emails a day with queries. Go through these carefully, select those that align with your brand, and respond to them. Once the journalist publishes the article you have contributed to, you can experience a spike in website traffic as readers check you out.
10. Complement Your Organic Traffic Strategy with Paid Ads
While content marketing is mainly a method of driving organic traffic to your site, you can also complement it by running paid ads.
One of the most significant advantages of using paid search to drive traffic to your content is that it produces faster results. Another huge benefit is that paid ads allow for hyper-targeting. As a result, you can focus your campaigns on audiences that resonate with your content.
Your paid ads strategy can include:
- PPC ads on search engines and websites
- Promoting posts on social media
The only drawback of paid ads is that the traffic stops flowing once your budget runs out. This is one of the reasons why you must invest in SEO. Getting the best SEO plugins for your WordPress site will help you create high-ranking content and websites.
Time to Increase Organic Traffic and Boost Your Business
Whether you’re a big brand or a blogger, generating organic traffic to your website is crucial to your success.
The biggest advantage of organic traffic is that it’s cost-effective. Also, when executed well, your strategy will result in a steady stream of traffic for many years. These two are reasons enough to invest in an SEO toolkit, as most methods of generating organic traffic depend on a good SEO strategy.
And there’s no better SEO toolkit on the market than AIOSEO.
With AIOSEO, you can DIY most SEO practices as it’s a no-code plugin. You save on professional fees while successfully implementing effective SEO best practices. If you haven’t downloaded the plugin yet, there’s no better time than now. Go ahead and get your SEO plugin here.