Configuring the Schema Settings in All in One SEO

Check out our video on how to configure the Schema settings in All in One SEO here.

Are you looking to configure Schema.org markup on your site?

If so, this article will walk you through the steps to configuring Schema in All in One SEO.

If you’re not sure what Schema markup is, check out our Guide to Schema.org Markup for Rich Snippets here.

In this article, we’ll cover the settings listed below:

To get started, click on Search Appearance in the All in One SEO menu.

Search Appearance menu item on All in One SEO menu

On the Global Settings tab, scroll down to the Knowledge Graph section.

Person or Organization

The first setting you’ll see is Person or Organization.

Person or Organization setting in Schema Markup settings

Use this option to select whether your website or blog is for a person or for an organization. Based on the selection here, additional fields will be displayed as detailed below.

Organization Settings

If you selected Organization you will see the following fields:

Organization settings in Schema Markup settings
  • In the Name field, enter the name of your organization or business
  • In the Phone Number field, enter the phone number for your business you’d like listed on search engines
  • In the Contact Type field, select the type that best describes the Phone Number you entered
  • In the Logo field, upload the logo for your organization or business. The image MUST be a minimum size of 112px by 112px and must be in jpg, png, or gif format. The image URL MUST be crawlable and indexable. If you don’t set a logo here, All in One SEO will use the logo set in your theme (if there is one).

Person Settings

If you selected Person you will see the following fields:

Choose a Person setting in Schema Markup settings
  • In the Choose a Person field, choose the primary owner for your site from the list of users. Only users with the role of Author, Editor or Administrator will be listed here
  • You can also select Manually Enter Person from the drop down and then complete the Name and Logo fields
  • In the Name field, enter the name of the primary owner for your site
  • In the Logo field, upload an image of the primary owner for your site. The image MUST be a minimum size of 112px by 112px and must be in jpg, png, or gif format. The image URL MUST be crawlable and indexable.
Manually Enter Person settings in Schema Markup settings

Now that we’ve configured the main Knowledge Graph settings, we can move on to the settings for each content type.

Content Specific Schema Settings

In the All in One SEO menu, click on Search Appearance and then click on the Content Types tab.

Here you’ll see sections for each of the types of content on your site such as Posts, Pages, etc.

Click on the Schema Markup tab in each section to configure Schema for that type of content.

Schema Markup tab under Content Types

The first setting is for Schema Type. Use this drop down to select the type that best describes this content.

For example, for your Posts, the type that best matches would be Article. For your Pages, the type that best matches would be Web Page.

Depending on what you select, you may see an additional setting. Use this to select which type best describes this content.

You can repeat these steps for each of your content types listed on the Content Types tab.

Setting the Schema Type for Individual Content

Now that you’ve set the default Schema Types for your content, you may need to set additional Schema information in your content.

If you’ve selected one of the following Schema Types for your content then you’ll need to add more information by editing your content:

For details on how to do this, click on the links in the list above.

Here’s a video on how to configure the Schema settings:

Schema Settings in All in One SEO

The Schema Settings section lets you enable and control Schema structured data markup that is used by Bing, Google and Yandex to display rich search results.

This Schema markup includes more information about your content which makes it easier for search engines to understand what your content is about.

All in One SEO outputs Schema markup using a format called JSON-LD which can be found in the HEAD of your page source code.

All in One SEO currently outputs Schema markup on Pages, Posts, Categories, Tags, Media Attachments, Date and Author Archives, as well as on the 404 page and search results page.

For more information, check out our Guide to Schema.org markup for Rich Snippets.

Use Schema.org Markup

This option will enable or disable the output of all Schema markup by All in One SEO.

This option will output the code required for the Sitelinks Search Box that Google may display in search results.  You can read more about the Sitelinks Search Box on Google’s website here.

Note: Google uses a variety of factors to determine when the Sitelinks Search Box appears, including the information on your site and different types of queries from Google Search users.

Enter the URLs for the social network profiles of the primary site owner or organization here (one per line). This information is used for the Google Knowledge Graph which may appear on the right hand side of search results.

Person or Organization

Use this option to select whether your website or blog is for a person or for an organization. Based on the selection here, the following additional fields will be displayed:

Person's Username

If you selected Person, then choose the primary owner for your site from the list of users. Only users with the role of Author, Editor or Administrator will be listed here.

You can also select Manually Enter from the drop down and then complete the Person's Name and Person's Image fields.

Organization Name

If you selected Organization, then enter the name of your organization or business.

Upload the logo for your organization or business. The image MUST be a minimum size of 112px by 112px and must be in jpg, png, or gif format. The image URL MUST be crawlable and indexable.

Note: If you don't set a logo here, All in One SEO will use the logo set in your theme if there is one

Phone Number

Enter the phone number for your organization or business. The phone number MUST include the country code (for example 1 for the United States).

Type of Contact

Select the type of contact for the phone number you entered. For example, if the phone number is primarily for sales, then select Sales in the drop down.