Setting Product Review Schema Markup in Your Content

Did you know that All in One SEO Pro lets you add Schema markup for your product reviews?

This means that search engines can display rich snippets for your product reviews like the example below.

Rich snippets for Merchant listing experiences on Google can also be displayed. You can learn about these in Google's Product Schema article here.

Setting the Default Schema Type for all Product Reviews

To set the default Schema Type for your product reviews, click on Search Appearance in the All in One SEO menu, then click on the Content Types tab.

Scroll down to the section that has your product reviews and click on the Schema Markup tab.

Now select Product Review in the Schema Type drop down and click the Save Changes button.

For more detail on this, please see our article on Configuring Schema Settings here.

Setting the Schema Type for Individual Product Reviews

To set the Schema Type for individual content, edit your content and scroll down to the AIOSEO Settings section, then click on the Schema tab.

Now, click the Generate Schema button to open the Schema Generator window.

You'll see a list of the Schema Types that are available.

Click the Add Schema icon next to Product Review to add it.

You can now complete the schema information fields with the information for the review of your product.

Once done, click the Add Schema button to add the schema to your post.

The Product Review schema has now been added to the post.

If you would like to edit or delete any of the information you've added, then click the Edit Schema or Delete Schema icons next to Schema In Use.

Configuring the Specific Information for the Product Review

When you click on Product Review as the Schema Type for your content, you'll see a popup with additional fields where you can enter your product review.

Complete the fields as described below.

Product Details Section

In the first section, you can set the following:

• Name – Enter the name of your product. By default, this is set to your post title.
• Description – Enter the description of your product. By default, this is set to your post content.
• Brand – Enter the brand of the product.
• Image – Select or upload an image that represents your article. You can also paste the URL for an image into this field. By default, this is set to your featured image.

Offer Section

In the Offer section, you can set the following:

• Price – Enter the price for your product.
• Currency – Select which currency your price is in.
• Price Valid Until – If this is a sale or limited time price then select the date that the price is valid until.
• Availability – Select the availability for your product.

Identifiers Section

In the Identifiers section, you can set the following:

• SKU – Enter the SKU of the product.
• GTIN – Enter the GTIN of the product.
• MPN – Enter the MPN of the product.
• ISBN – Enter the ISBN of the product.

Attributes Section

In the Attributes section, you can set the following:

• Material – Enter the material or combination of materials that your product is made from. Separate each material with a slash, for example: cotton/polyester. See Google's article on Material here.
• Color – Enter the color or combination of colors that your product comes in. Separate each color with a slash, for example: Red/Green/Black. See Google's article on Color here.
• Pattern – Enter the pattern that your product comes in. Only one pattern is accepted. See Google's article on Patterns here.
• Size – Enter the size or sizes that your product comes in. Separate each size with a slash, for example: small/medium/large. See Google's article on Size here.
• EU Energy Rating – Select the EU energy rating for your product from the drop down.

Audience Section

In the Audience section, you can set the following:

• Gender – Select the gender from the drop down of the intended audience for your product. See Google's article on Gender here.
• Minimum Age – Enter the minimum age of the intended audience for your product. See Google's article on Age here.
• Maximum Age – Enter the maximum age of the intended audience for your product. See Google's article on Age here.

Rating Section

In the Rating section, you can set the following:

• Rating – The rating given in this review. The default scale for numbers is a 5-point scale, where 1 is the lowest value and 5 is the highest value.
• Headline – The headline for the review.
• Content – The content/description for the review.
• Author – The name of the author of the review. You can use Smart Tags here.
• Positive Notes – You can use keywords (“cheap”, “clean”) or keyphrases (“user-friendly”) to describe the product.
• Negative Notes – You can use keywords (“expensive”, “fragile”) or keyphrases (“difficult to use”) to describe the product.

Review Rating Section

In the Review Rating section, you can set the following:

• Rating Minimum – Enter the minimum rating value.
• Rating Maximum – Enter the maximum rating value.

Additional Information

Check out more documentation on our Schema Settings here.