SEO Glossary

A large language model (LLM) is a natural language processing (NLP) system trained on massive amounts of text data to...

Long-tail keywords are highly specific, niche search phrases, usually consisting of three or more words. These keywords often have lower...

Machine Learning is a branch of Artificial Intelligence that focuses on developing algorithms and systems that allow computers to learn...

A marketing channel refers to the set of intermediaries and activities involved in the process of transferring products or services...

Merchant listing schema is a type of structured data that allows businesses to provide detailed information about their products to...

A meta description is a brief summary of a webpage’s content. This description is typically displayed in search engine results...

Microsoft Clarity is a free, user behavior analytics tool that helps website owners understand how visitors interact with their web...

MySQL is an open-source relational database management system (RDBMS) that uses Structured Query Language (SQL) to manage and manipulate data...

NAP (Name, Address, Phone) in SEO refers to the consistent listing of a business’s basic information across the web. While...

Natural Language Processing (NLP) is a subfield of artificial intelligence (AI) that focuses on enabling computers to understand, interpret, and...

Natural Language Understanding (NLU) is a subfield of Natural Language Processing (NLP) that focuses on enabling computers to comprehend and...

Navboost was an algorithm launched by Google in the early 2000s to determine the relevance and importance of a webpage...

Negative SEO refers to the unethical practice of using various strategies to harm or decrease the search engine rankings of...

A nofollow link contains an HTML attribute (rel=”nofollow”) that instructs search engines not to pass link equity or link juice...

The noindex tag is an HTML meta tag that instructs search engines not to index a specific web page in...

Off-page SEO refers to the optimization activities that take place on sites other than yours, but which can improve your...

On-page SEO refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic in...

Open Graph tags are snippets of code that publishers can include on their websites to provide structured data about a...

Organic search results refer to the unpaid listings on a search engine results page (SERP) that appear because of their...

Organic traffic refers to the visitors who arrive at a website through unpaid search engine results. When a user searches...