TOFU: TOFU stands for Top of Funnel and refers to the initial stage of the customer journey where leads or prospects are first introduced to a brand or product. In TOFU, the focus is on creating awareness, attracting a wider audience, and generating interest.
MOFU: MOFU stands for Middle of Funnel and represents the stage where leads have moved beyond the initial awareness and are actively considering a purchase. In MOFU, the focus is on nurturing leads, providing more specific information about products or services, and guiding them towards making a decision.
BOFU: BOFU stands for Bottom of Funnel and denotes the final stage where leads have shown a strong intent to purchase and are evaluating their options before making a decision. In BOFU, the focus is on driving conversion, offering incentives, and providing targeted content that pushes leads towards completing a purchase or taking a desired action.