11 Best Content Marketing Tools and Plugins for WordPress

Looking for the best content marketing tools and plugins for WordPress?

Content plays a huge role in digital marketing. It forms the backbone of most campaigns. Because of this, you should invest in the right tool to help you create, optimize, and distribute your content.

In this article, we’ll show you the best content marketing tools to help you achieve your content marketing goals.

What is Content Marketing?

Content marketing is a marketing strategy that involves planning, creating, publishing and distributing content. To get results from your content marketing, your content should be helpful and provide value to your readers. If it’s well executed, your content marketing will:

• Boost your online visibility
• Bolster your presence online
• Build authority
• Attract organic inbound leads
• Drive sales

As you can see, whether you’re running an online or physical business, content marketing plays a massive role in your success. Getting the right tools for the job ensures you have the edge over your competitors, resulting in better rankings on search engines and more traffic. 

11 Best Content Marketing Tools and Plugins for WordPress: Expert Picks

With so many content marketing tools and plugins on the market, choosing the right ones for your business can be daunting. We’ve taken the hard work out of this task and curated this expertly picked list of the best content marketing tools to help you develop and monitor impactful campaigns.

1. All In One SEO (AIOSEO)

AIOSEO is a powerful, easy-to-use SEO plugin boasting over 3 million active installs. Millions of smart marketers and small business owners use AIOSEO to help them boost their search engine rankings and drive qualified traffic to their content and websites. 

One of the most important aspects of content marketing is search engine optimization (SEO). After all, for your content to generate results, it has to be seen by the right audience. And that’s exactly what AIOSEO was built to help you do. It has many powerful features and modules designed to help you properly configure your SEO settings. Examples include:

• Cornerstone Content: Easily build topic clusters and enhance your topical authority and semantic SEO strategy.
• Index Status: Check if your page or post has been indexed—right inside your WordPress dashboard.
• Search Statistics: This powerful Google Search Console integration lets you track your keyword rankings and see important SEO metrics with 1-click, and more.
• SEO Revisions: Track any changes you make to your site and see their impact on your SEO. Plus, you get to see on a timeline how Google updates affect your site.
• Advanced Robots.txt Generator: Easily generate and customize your robots.txt file for better crawling and indexing. 
• TruSEO Highlighter: Makes it easy to spot on-page SEO issues and gives recommendations for fixing them.
• Next-gen Schema generator: This no-code schema generator enables users to generate and output any schema markup on your site.
• Redirection Manager: Helps you manage redirects and eliminate 404 errors, making it easier for search engines to crawl and index your site.
• Link Assistant: Powerful internal linking tool that automates building links between pages on your site. It also gives you an audit of outbound links.
• SEO Preview: This gives you an overview of your search and social snippets and general SEO so you can improve your optimization.
• IndexNow: For fast indexing on search engines that support the IndexNow protocol (like Bing and Yandex).
• Sitemap generator: Automatically generate different types of sitemaps to notify all search engines of any updates on your site.
• And more.

AIOSEO also has other powerful content marketing tools to help content marketers get their content in front of the right people. A great example is the Social Media Integration. This module makes connecting your website to your social accounts super easy. As a result, you can optimize your content distribution on your preferred social media networks.

If you’re a content marketer or a one-man marketing team, AIOSEO is the best WordPress SEO plugin to help you reach and grow your audience and business.

For step-by-step instructions on how to install AIOSEO, check our detailed installation guide.

While the free version of AIOSEO can help you boost your rankings and drive traffic to your blog, the premium versions give you a greater competitive edge.

Pricing: Starts at $49.60. 

2. OptinMonster

OptinMonster is another fantastic content marketing tool to have on your list. That’s because it helps you turn your content into a lead-generation tool on steroids.

The plugin is built from the ground up to focus on helping you get the best return on investment (ROI) from your content. To do this, OptinMonster makes it easy to build beautiful pop-ups, slide-ins, floating bars, coupon wheels, and more on your posts and pages. These are designed to help you create personalized messages and gamified lead generation strategies to help boost conversion rates.

Some OptinMonster features that can help you market your content well include page-level targeting, split testing, and analytics. The plugin also comes with a proprietary technology called Exit-Intent® technology which allows you to display a lightbox popup when a user is about to leave your website. This reduces your bounce rates and increases engagement.

Pricing: Starts at $9/month (billed annually).

3. WPForms

WPForms is a powerful drag-and-drop contact form builder that makes it easy to build any type of web form on your site. Remember, content marketing serves to help you generate leads. WPForms is a fantastic tool that helps you capture readers’ contact details to build lasting and meaningful relationships with them.

You can use WPForms to build custom contact forms, email subscription, order, payment, and other online forms. And you can do all this in a few clicks, even if you don’t have any design or coding skills. In addition, the plugin has an exhaustive template library that includes template options for creating different landing pages and newsletter registration forms that make building forms easy.

Another advantage of WPForms is that it integrates with the most popular email marketing and customer relationship (CRM) tools. This makes it easier to grow your audience and business, making WPForms one of the essential content marketing tools.

Pricing: Starts at $199.50/year.

4. PushEngage

PushEngage is one of the best push notification software on the market that adds up to be one of the best content marketing tools. Web push notifications are an excellent tool to get people to notice your content and drive them to your site. This makes PushEngage an excellent content distribution tool. 

PushEngage sends popup notifications of any activity on your site straight to users’ desktops and mobile browsers. For example, it sends notifications when you publish a new blog post or have a special announcement on your blog. 

The plugin also makes it easy to send custom messages to those who’ve subscribed to receive push notifications. This way, you can still communicate with web visitors who aren’t on your email list and encourage them to become regular readers of your blog.

Pricing: Starts at $9/month.

5. RafflePress

RafflePress is another excellent tool you can use to help with content distribution. It’s the best giveaway and raffle plugin for WordPress. This also makes it a fantastic tool to help you expand your content’s reach. It’s also one of the best tools to grow your traffic, email list, and social media. You can do this by using the plugin to run fun giveaways on your site. 

RafflePress enables you to incentivize actions on your blog, such as sharing blog posts on social media, watching videos, subscribing to your newsletter, and much more. Each time a user takes one of the actions you specify, they will get an entry into your prize draw.

RafflePress is undoubtedly one of the best content marketing tools, as it helps you turn your audience into a powerful part of your content marketing team. In addition, it helps you compound the impact of your distribution strategy.

Pricing: Starts at $39.50/year.

6. MonsterInsights

MonsterInsights is the best WordPress Google Analytics plugin on the market and helps you track many user engagement metrics on your site. Over 3 million users love it for its intuitive and easy-to-use interface. With MonsterInsights, all it takes is a single click, and you’ll have real-time data on your content’s performance. 

This is an important plugin to include in your content marketing toolbox, as understanding how users engage with your website is a huge part of creating an impactful content strategy. For example, knowing the kind of content that drives the most engagement helps you optimize your content strategy for the right search intent.

You can also create custom reports in MonsterInsights to help you see things like which categories or authors are most popular on your blog. You can also track affiliate link clicks and see real-time traffic stats. Plus, if you sell digital products on your blog using plugins like Easy Digital Downloads and WooCommerce, MonsterInsights offers enhanced eCommerce tracking features.

These features, and more, make MonsterInsights one of the best content marketing tools for content ideation and monitoring campaigns.

Pricing: Starts at $99.50/year.

7. Ahrefs

Ahrefs is a comprehensive marketing and SEO toolkit trusted by many content marketers to help with content ideation and creation. Two features that stand out are the keyword research and competitor analysis tools making it a powerful content marketing tool.

As a content marketer, you can use Ahrefs for keyword discovery, uncovering backlink opportunities, rank tracking, and more. In addition, you can use this data to develop impactful SEO strategies that can help you create impactful content. 

Another notable feature you’ll love in Ahrefs is the Content Explorer. This tool shows you the most popular content ranking for a particular keyword. You can then use this data to reverse engineer the SEO strategy behind the winning articles, so yours stands a better chance of ranking. 

Pricing: Paid plans start at $99.

8. Semrush

Semrush is an all-in-one marketing tool that helps you find competitive search data so your website can rank high for your selected keywords. It also gives you insights into your competitors’ strategies in display advertising, organic and paid search, and link building.

These and more features make it an excellent content marketing tool.

One area in which Semrush shines is keyword research. It’s one of the few keyword research plugins that go beyond just showing keyword difficulty and search volumes. It also shows you the search intent behind your keywords, so you create content users find helpful. 

Besides helping with keyword research and competitor analysis, Semrush also has a Writing Assistant to help you write grammatically correct and SEO-friendly content.

Pricing: Paid plans start at $119.95. A free plan is available, but it’s very limited.

9. Grammarly 

Grammarly is the most trusted online grammar-checking tool and content editor. This makes it a must-have content marketing tool, as great content marketing starts with well-written content. Otherwise, if your content is riddled with errors, your readers will question your expertise. 

One of the best things about Grammarly is that you can use it almost anywhere. From your browser to your desktop and even in WordPress, you can use it to perfect your writing so you can get your message across clearer.

Grammarly also helps reduce passive voice in your writing and enhances conciseness. This makes your content a pleasure to read, resulting in more return visitors and higher dwell times.

Other features you’ll love include a plagiarism checker and the ability to set the editor to different languages and writing styles.

Pricing: Free. Paid plans start at $12/month.

10. PublishPress

One of the keys to successful content marketing is having a proper editorial workflow. This helps you create useful content on a regular basis. PublishPress is a WordPress plugin that helps you do just that adding up to the list of best content marketing tools.

PublishPress is a suite of plugins that helps you easily create an editorial calendar, schedule and manage WordPress revisions, customize WordPress permissions for editors or contributors, and much more. This is an especially handy plugin if you are running a multi-author WordPress blog. 

Pricing: Paid plans start at $129/year.

11. BuzzSumo

BuzzSumo is a powerful content marketing tool that helps with research, ideation, and tracking. All you have to do is enter your target keyword, and the tool will show you the top-ranking content. It also shows you other metrics like social shares, backlinks, and an evergreen score. The evergreen score shows the likelihood of your content remaining relevant for a long time.

BuzzSumo also makes it easy for you to discover key influencers in your niche. This helps you create an outreach campaign, so they help you promote your content.

Pricing: Paid plans start at $119/month.

The Best Content Marketing Tools: Your FAQs Answered

The Best Content Marketing Tools and Plugins for WordPress: Our Top Pick

AIOSEO is our top pick for the best content marketing tool for WordPress. It’s a powerful WordPress plugin that can help you with SEO, content optimization, and distribution on social media. The plugin helps you to be on top of your content game without too much effort. These factors, and more, make AIOSEO an invaluable tool every content marketer should have in their arsenal.

We hope this post helped you find the best content optimization tool for SEO for your site. You may also want to check out other articles on our blog, like our Search Statistics power hacks to help boost your rankings or our guide on avoiding SEO scams.

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