Looking for the best website builder for SEO?
Then you’ve come to the right place.
Search engine optimization (SEO) plays a massive role in the success of any business. That’s why, when building your website, you need to employ a website builder designed with SEO in mind.
What is a Website Builder?
A website builder is a software, program or tool designed to help you create professional-looking websites without the need for any coding knowledge. You don’t need to hire a designer or developer with a website builder. Instead, all you have to do is choose a template and customize yours according to your taste.
To make it easy for newbies, most website builders feature drag-and-drop functionality. This means you can swap out elements of your website as you wish.
However, not all website builders are built the same, as you’ll soon find out. That’s why you must make sure you pick the right one for your website needs, especially where SEO is concerned.
How to Pick the Best Website Builder for SEO
With so many website builders out there, picking the right one can be a nightmare. To help you narrow down your search, you can use the following criteria to ensure your choice is the right one:
While most website builders are easy to use, they usually come with a slight learning curve, particularly if you’re new to building websites. That’s why ease-of-use must be a priority when looking for your next website builder. Finding your way around a website builder shouldn’t be a hassle. Everything should be easy, from adding basic pages to more complex features (like galleries).
Affordable and Scalable
Another important consideration to make as you search for a website builder for SEO is affordability. Particularly if you’re a small business, your budget is limited, requiring that you be thrifty when investing in your website. Besides affordability, you also need to ensure that your website builder will grow with your business as it grows.
Designed to Cater for Your Specific Needs
Most website builders are better at building certain types of websites than others. For example, some are tailored for e-commerce stores, others for membership sites, and others for content sites.
Of course, you want your website to rank well. That’s the only way to drive organic traffic to your site. That’s why an important part of a website builder is its SEO-friendliness.
The Best Website Builder for SEO: Our Top 12
Now that you know what a website builder is and what to look for in one, let’s start looking for the best website builder for SEO.
Besides being one of the oldest website builders on the market, users love WordPress for being:
- Easy to use
Its versatility means you can build any website you want. This is all thanks to the vast number of plugins and themes available to help you create custom websites.
Another advantage of WordPress is that it’s an open-source platform. Because of this, it offers maximum control over what you can do with your website as opposed to other website builders. For example, you can add other website builders like SeedProd, Beaver Builder, and others to the platform to enhance flexibility.
WordPress offers many optimization options that can help you rank better when it comes to SEO. You can also choose to use SEO tools and plugins like AIOSEO to help further boost your website’s SEO. For example, you can use AIOSEO to edit your canonical URLs to include your keyword. You can also edit robots.txt files and generate XML sitemaps without you having to touch a single line of code.
One thing to note is WordPress is completely free. However, to use the platform, you’ll need to get hosting. Don’t worry. Getting hosting isn’t complicated, and it won’t cost much, especially if you use Bluehost as your hosting provider. With Bluehost plans starting at $2.75/month, the WordPress/Bluehost deal is a bargain.
If you’re looking for a website builder for SEO, WordPress ticks all the boxes (well, almost).
Looking for a DIY website builder for SEO that’s easy to use and affordable?
Then meet Web.com.
Web.com was designed for small business owners who don’t have the budget to hire professional web developers yet still need an online presence. It comes with an intuitive drag-and-drop builder that allows you to build professional-looking SEO-friendly websites with minimal effort.
One of Web.com’s best features is its template library. There are so many customizable templates to choose from, enabling you to build a unique website that’s on-brand. You also get a domain and professional email included to top it all off.
When it comes to SEO, Web.com comes with many tools that help ensure your website performs well on search. Examples include site audit tools, an analytics dashboard and more. You can also easily add your website to various business directories, helping you reach the right audience and drive relevant traffic to your site.
For a website builder that offers exceptional free website design support (1 hour) and comes at $1.95 for the first month ($10/month after that), Web.com definitely comes recommended as the best website builder for SEO.
If simplicity is what you’re looking for in a website builder, Wix fits the bill.
Wix was designed to help build lightweight websites that load fast. As you probably know, speed is an important factor in the SEO equation, making Wix an excellent website builder for SEO.
Besides the speed factor, Wix also provides a robust set of SEO tools to help optimize your website and content. Examples include automatic image optimization, a URL manager, a built-in XML sitemap generator, and more. In addition, when you’re done creating content, the automatic and instant Google indexing feature will help ensure your content starts showing up immediately.
If you’re not tech-savvy and want to get an online presence fast and easy, then Wix needs to be on your radar as one of the best website builders for SEO. The only caveat is that if you decide you want to migrate to another platform like WordPress, it can be an uphill task.
Wix’s pricing starts at $4.50 for their base plan.
Zyro is an intuitive website builder from popular hosting provider Hostinger.
Coming from a hosting company, Zyro comes with free web hosting. That, and their super-low plans, make Zyro the cheapest website builder for SEO on our list. Add to that the fantastic templates, easy-to-use drag-and-drop builder, and lightweight design make Zyro a strong contender in the website builders space.
Like WordPress and Wix, Zyro is designed to build websites of all types. So whether you’re building a portfolio site, small business website or e-commerce website, Zyro has you covered.
On the SEO front, a few features that make Zyro an excellent choice for SEO-conscious individuals and businesses include:
- Lightweight and fast
- Free SSL certificate
- Integrations with SEO tools like Google Analytics, Hotjar, and more
Coming with powerful design tools, building stunning websites is easy with Zyro. For the cherry on top, Zyro also comes with an AI writing assistant, making it easier for you to create content for your website. With Zyro, you get all this for $1.70/month on their entry level package.
Planning on building a membership site?
Then MemberPress is the best website builder to have your eyes on.
MemberPress is a powerful plugin that will help you turn your WordPress website into a membership site. Even if you’re not tech-savvy, you can easily set up:
- Membership subscriptions and define different access levels.
- Control who sees different types of content on your site.
- Sell digital products.
Because it builds on top of WordPress, MemberPress comes with the flexibility you enjoy from the platform. SEO-wise, MemberPress comes with clean, professional code that results in a light, fast membership site.
MemberPress’ base plan starts at $179/year for one membership site with unlimited members.
For marketers and small business owners, a great alternative to WordPress is the HubSpot Website Builder.
Hubspot is a powerful website builder for SEO as it combines:
- The ease-of-use of their drag-and-drop builder
- Marketing automation tools (email, live chat, e.t.c.)
- An industry-leading CRM
When it comes to SEO, HubSpot also has a powerful set of tools that can help you create a website with a better chance of ranking. A great example is the website grader tool that gives you recommendations on how to improve your SEO. Another example is the templates. They’re optimized both for SEO and conversion.
Because HubSpot features many business tools in one package, this makes it one of the best website builders for small businesses. However, you’ll have to be prepared to part with $25/month for the base plan.
If you’re planning on building and launching an e-commerce site, then BigCommerce is one website builder you should consider.
One of the best features of BigCommerce is that it comes with powerful features right out of the box. These features will help you create beautiful e-commerce sites, market your products, and much more.
BigCommerce has tons of features to help you build websites and pages that rank high when it comes to SEO. Some SEO features that come with this website builder include (among others):
- Unique and optimized URLs
- Automatic rich snippets
- Automatic redirects
- Powerful content delivery network (CDN)
- Product and category descriptions
Besides these, BigCommerce also has the advantages of superior speed and security. Both of which are essential to SEO.
If you’re interested in this website builder, you’ll be glad to know that BigCommerce pricing starts at $29.95/month.
Another powerful website builder specifically designed to build e-commerce stores is Shopify.
Long a stable in e-commerce website solutions, Shopify definitely ranks among the best website builders for SEO in its category. Speaking of SEO, some of the features that will help you build an optimized website include:
- Lightweight themes
- Schema markup editor
- Robots.txt file editing
- Automatic XML sitemap generation
- URL manager
- Numerous SEO-boosting plugins
The combination of sleek, attractive websites and powerful SEO features and tools have made Shopify one of the most popular website builders in the e-commerce space. To top it all off, you can get started with Shopify for as little as $29/month.
Need a hassle-free website builder that’s ridiculously easy to use?
Then you need to check out Gator by Hostgator.
Coming from a hosting company that’s well-known for speed and exceptional service, you can expect nothing but the best from Gator. Despite featuring super-easy-to-use website building tools, Gator comes with some pretty handy SEO features. Similar to WordPress, Gator allows you to (among others):
- Customize post and page settings
- Create custom URLs
- Optimize SEO titles and descriptions
While Gator’s SEO tools are basic compared to other website builders on this list, you can use them to boost your SEO effectively. Add to that the super-low pricing plans (starting at $3.84/month), and this could be the best website builder for SEO if you’re on a shoestring budget.
Another popular website builder for SEO you should consider is Weebly.
Weebly is a website builder built to cater to small businesses that can’t afford pricey builders like BigCommerce and Shopify. It’s also a great DIY option for those who want to build their own websites, thanks to beautiful easy-to-customize templates.
When it comes to SEO, Weebly has in-house SEO tools to help your business become more visible online. Weebly can help you design stunning websites that rank well. A great example of Weebly’s SEO features is the page editor. It allows you to optimize meta titles and descriptions, create custom URLs, and add alt text to images. Apart from that, the plugin library features many SEO-focused plugins designed to help you optimize all aspects of your website for SEO.
Since data and analytics play a significant role in mapping out a successful SEO campaign, Weebly makes it easy to connect to Google Analytics and Search Console. Surprisingly, all these features come at a low price of $5/month for the lowest-tier plan.
Whether you’re a hobbyist, small business owner, or a budding e-commerce store, one website builder to have on your radar is the Domain.com website builder.
The intuitive website builder lets you build your website with just a few clicks. All you have to do is pick one of the professional templates and use the drag-and-drop builder to create the website of your choice.
But beautiful websites are just part of the package. Domain.com also comes with SEO features in-built to help you get your business noticed quickly. One of the most significant is the page title and meta description optimization capabilities. Add to that speed and security, and you’ve got half the SEO battle won.
For a website builder that costs $1.99/month, Domain.com is definitely a deal.
While it started as a hosting solution for small mom-and-pop businesses, GoDaddy has evolved into a complete suite of solutions that helps small businesses excel online. One of those solutions is the GoDaddy Website Builder.
Even if you have no prior experience with SEO, GoDaddy’s SEO Wizard will walk you through all the tweaks you’ll need to make to optimize your website. In addition, the wizard will help you through basic technical SEO best practices like optimizing your URLs to on-page SEO like optimizing your content.
GoDaddy also has a dedicated SEO team you can rope in to help if you want advanced SEO. There’s no fixed price for this service but expect to spend about $50/hour. as for the website builder itself, you can expect to pay $6.99/month.
So, if you’d like to DIY your service but have an affordable plan B for SEO, then GoDaddy is the right website builder for you.
The Best Website Builder for SEO — It’s Time to Build Your Website
Building a website used to be tough. Creating one for SEO without any technical or coding experience was next to impossible. Today, thanks to advanced technology, you can choose the best website builder for SEO on this list and have your website up and running in no time.
If you’re wondering which website builder we recommend, we go with WordPress. This is from over a decade of experience building websites — mainly on WordPress. We recommend WordPress because you can build virtually any type of website you want. As for SEO, you can also add powerful plugins like AIOSEO to help give your website the best chance of ranking.
So, if you’ve chosen WordPress as your website builder of choice, go ahead and download AIOSEO today.