SEO Glossary

Crawl budget optimization is the practice of improving the efficiency of search engine crawlers (like Googlebot) in discovering and indexing...

Web crawling, also known as web scraping or spidering, is the process of automatically retrieving and extracting data from websites...

CSS (Cascading Style Sheets) is a stylesheet language used to describe the presentation and formatting of a document written in...

De-indexing refers to the removal or exclusion of web pages or websites from search engine indexes, making them unable to...

Deep link ratio is a search engine optimization (SEO) metric that measures the proportion of pages on a website that...

Digital PR is the practice of using digital channels and strategies to build brand awareness, manage online reputation, and earn...

Direct Traffic refers to the visitors who arrive at a website by directly typing the website URL into their browser...

Disavowing backlinks is the process of telling search engines, particularly Google, to ignore certain inbound links (backlinks) to your website...

Discovered – not indexed refers to content or information on the internet that has been found or encountered but has...

A DNS (Domain Name System) record is an entry in a DNS database that maps a domain name to an...

A dofollow link is a type of hyperlink that passes link equity (also known as link juice) from one webpage...

A doorway page is a web page designed to rank highly for specific search queries, often with little content value,...

E-commerce SEO refers to the practice of optimizing a website or online store in order to improve its visibility and...

E-E-A-T stands for Expertise, Authority, and Trustworthiness, and refers to the criteria used by search engines to evaluate the credibility...

Email marketing is the practice of sending promotional or informational messages to a targeted group of people via email. This...

Engagement (metric) refers to the measurement and evaluation of the level of interaction, activity, and involvement of individuals with a...

Event schema is a type of structured data markup used to provide search engines with detailed information about events mentioned...

Event tracking in Google Analytics is a method used to monitor and record specific user interactions on a website that...

Evergreen content refers to content that remains relevant, useful, and valuable to readers for an extended period, regardless of the...

External links are hyperlinks on a website that point to a page on a different domain. There are 2 types...