A zero-click search occurs when a search engine, like Google, displays an answer at the top of the SERP that satisfies the user's query without directing them to a specific website. Common examples include:
- Featured Snippets: These are concise summaries of information pulled from web pages that appear at the top of search results. For instance, searching “how old is Tom Cruise” might yield his age directly in the snippet.
- Knowledge Panels: These information boxes typically appear on the right side of the SERP, providing details about entities such as people, places, or organizations.
- People Also Ask (PAA): This feature shows related questions and answers, allowing users to explore further without clicking through.
These results cater to informational queries, allowing users to quickly obtain the information they seek without navigating away from the search page