SEO Glossary
SEO jargon got you stumped? Our handy glossary explains common terms. Then optimize your site easily with our smart all-in-one SEO tool.
H
HTTP Headers
HTTP headers are additional pieces of information sent along with an HTTP request or response between a client (like a...
HTTP Status Code
HTTP status codes are three-digit numbers returned by a server in response to a client’s request, indicating the status of...
HTTPS
HTTPS (Hypertext Transfer Protocol Secure) is a secure version of HTTP, the protocol used for transmitting data between a web...
I
Image Caption
An image caption is a brief text description that appears alongside an image on a webpage, usually below or next...
Image Filename SEO
Image filename SEO refers to the practice of optimizing the filenames of images on a website to improve search engine...
Image SEO
Image SEO (Search Engine Optimization) refers to the practice of optimizing images on a website to improve their visibility and...
Inbound Link
An inbound link is a hyperlink from one website to another. In other words, when Website A includes a link...
Interstitial Ad
An interstitial ad is an advertisement that appears between two content pages on a website, often obscuring the main content...
J
JavaScript
JavaScript is a high-level, dynamic, and interpreted programming language that is widely used for creating interactive and dynamic web pages....
JavaScript SEO Guidelines
JavaScript SEO guidelines are the best practices for optimizing websites that heavily rely on JavaScript for content rendering and functionality....
Job Posting Schema Markup
Job Posting schema markup is structured data that can be added to a website’s HTML to provide search engines with...
JSON-LD
JSON-LD (JavaScript Object Notation for Linked Data) is a lightweight data format that uses JSON to serialize Linked Data. It...
K
K-Means Clustering
K-means clustering is a popular unsupervised machine learning algorithm used to partition a dataset into K clusters, where K is...
Keyword Clustering
Keyword clustering is the process of grouping semantically related keywords together based on their similarity in meaning, intent, or theme....
Keyword Difficulty Score
Keyword difficulty score is a metric used in SEO to estimate how hard it would be to rank on the...
Keyword Gap Analysis
Keyword gap analysis is the process of identifying valuable keywords that your competitors rank for, but your website doesn’t. This...
Keyword Research
Keyword research is the process of identifying and analyzing the words and phrases that people use when searching for information,...
Keyword Search Volume
Keyword search volume refers to the average number of times a specific keyword or phrase is searched for in a...
Keyword Stuffing
Keyword stuffing is the practice of excessively repeating keywords or phrases within a webpage’s content, meta tags, alt text, or...
L
Landing Page
A landing page is a standalone web page designed to convert visitors into leads or customers by encouraging them to...