SEO Glossary
SEO jargon got you stumped? Our handy glossary explains common terms. Then optimize your site easily with our smart all-in-one SEO tool.
S
SEO Analyzer by AIOSEO
SEO Analyzer by AIOSEO is a tool that evaluates websites and provides insights on search engine optimization (SEO) performance, highlighting...
SEO Forecasting
SEO forecasting is the process of predicting the potential impact of SEO efforts on a website's organic search performance over...
SEOBoost.com
SEOBoost.com is a website or platform that provides tools, resources, and services designed to improve a website's visibility and ranking...
Shopper Graph
Google's Shopper Graph is a relatively new development that aims to better understand online shoppers and their behavior in order...
Short-Tail Keywords
Short-tail keywords, also known as head terms or broad keywords, are search queries that consist of one or two general...
Sitemap
A sitemap is a file that contains a list of all the pages on a website, organized in a hierarchical...
T
Target Keyword
A target keyword is a specific word or phrase that is strategically chosen to optimize a website's content for search...
Taxonomy SEO
Taxonomy SEO refers to the practice of organizing and categorizing website content to improve its visibility and ranking on search...
Technical SEO
Technical SEO refers to the process of optimizing a website's infrastructure, architecture, and backend to improve its visibility and ranking...
TikTok SEO Guidelines
TikTok SEO (Search Engine Optimization) Guidelines refer to the best practices and strategies for optimizing your TikTok content to increase...
Time on Page (Google Analytics metric)
Time on Page, a Google Analytics metric, refers to the average duration of time that users spend on a specific...
Title Tag
A title tag is an HTML element that indicates the title of a webpage and appears in search engine results...
Topic Clusters
Topic clusters are a content marketing strategy that involves organizing content around a central theme or topic, known as a...
TrustRank
TrustRank is a search engine algorithm that measures the trustworthiness and authority of a website based on its relationship with...
U
Universal Analytics
Universal Analytics is a web analytics platform developed by Google that enables businesses to collect, analyze, and interpret data from...
Urchin Tracking Module (UTM)
Urchin Tracking Module (UTM) is a method for adding parameters to URLs in order to track traffic sources, campaigns, keywords...
URL
A URL (Uniform Resource Locator) is a unique address used to locate and access a specific resource on the internet....
URL Parameters
URL parameters, also known as query parameters or query strings, are optional parts of a URL that pass additional information...
URL Slug
A URL slug is the part of a web page's URL that comes after the domain name and provides a...
User-Generated Content (UGC)
User-generated content (UGC) refers to any form of content created and published by unpaid contributors or users of a platform,...